Skip to content

What is the Difference Between an Asset Sale and a Share Sale?

Summary

  • Businesses selling part or all of their operations can structure the transaction as either an asset sale or a share sale, each carrying distinct legal, tax, and operational implications.
  • In an asset sale, the seller transfers specific assets and potentially associated liabilities, whilst retaining ownership of the company itself; in a share sale, the buyer acquires the entire company by purchasing its shares.
  • Share sales are generally simpler to document but require shareholder approval, whereas asset sales offer greater flexibility but can involve more complex documentation and tax considerations.
  • This article is a plain-English guide to asset sales and share sales for Australian business owners, covering the key differences, advantages, and disadvantages of each structure under Australian law.
  • The content is produced by LegalVision, a commercial law firm that specialises in advising clients on business sales and corporate transactions.

Tips for Businesses

When choosing between an asset sale and a share sale, identify which liabilities you want to retain or transfer before negotiating terms. Confirm whether shareholder approval is required early in the process. Ensure all contracts, patents, and receivables are clearly listed if proceeding with an asset sale to avoid disputes over scope.

Summarise with:
ChatGPT logo ChatGPT Perplexity logo Perplexity

On this page

When selling part or all of your business, you must choose between two structures: an asset sale or a share sale. Each carries distinct legal and commercial implications that can significantly affect the outcome of your transaction. If you are unsure about the difference between a share sale and an asset sale, this article will explain each sale structure and its advantages and disadvantages.

Asset Sales

In an asset sale, your business will sell some of its assets. An asset is any object that holds value, including:

  • land; 
  • machinery; 
  • cars; 
  • IT systems; 
  • intellectual property, like trade marks or copyrights; 
  • money your business is owed (i.e. trade receivables); and
  • the benefit of commercial contracts.

Essentially, you do not lose ownership of your business when you undergo an asset sale. Nor does the buyer gain any ownership interest. Instead, you transfer ownership of your business’ assets to the buyer and receive money or some other form of consideration in return. 

For example, say you own a business that has a large number of vans and lorries. You may have calculated that it is cheaper to sell and lease back these vehicles from a buyer rather than own them outright. Therefore, you can structure the transaction by way of an asset sale. This is where you sign away the legal title to the vehicles and receive cash in exchange. Notably, at no point does the buyer gain any ownership of your business. The only thing the buyer will own is the assets they purchased.

Further Considerations 

In the context of complex transactions, there may be multiple assets your business wishes to sell. For instance, say your company is in the business of patenting and manufacturing special machines. These machines are incredibly complex since they are made up of different components, each with its own patent that your company owns. Additionally, contracts with other manufacturers ensure you deliver five of these machines to each manufacturer. In exchange, the manufacturers guarantee that you will be their sole supplier of these machines for the next five years.

In a potential transaction involving the sale of these machines, there are multiple assets that the seller might want to acquire. These include the:

  • machines themselves;
  • patents that entitle them to manufacture each of the machine’s components; and 
  • benefit of the contracts with the manufacturers that guarantee you will have a steady stream of machine sales. 

In this instance, an asset sale allows a buyer to purchase your business’ machines and their accompanying benefits such as the patents and the contract.

Transferring Liabilities 

Asset sales also allow you to transfer liabilities in a contract. To explain, all contracts contain two elements: obligations and benefits. In this sense, each party will have a set of obligations and a corresponding set of benefits.

In the above example, the contract gives your company the benefit that guarantees the sale of its machines. However, you also must deliver the machines to the other manufacturers. 

If a buyer wishes to acquire the machines, your patents, and the benefits of the contracts, you would probably want to ensure they also acquire the obligation to deliver the machines. In other words, you would also want to transfer the liability under the contract. However, transferring liabilities can diminish the price the buyer is willing to pay. 

Share Sales

Unlike an asset sale, a share sale is where the buyer acquires ownership of the company that carries on business activity. In a share sale, you sell the shares you own in a business to the buyer, effectively making them the company owner. This is done by completing a share-transfer form. A share-transfer form transfers the legal and beneficial ownership in the shares from you, the seller, to the buyer. 

Compared to asset sales, share sales can be more straightforward. This is because the only asset you are transferring is the entirety of the shares themselves. 

Front page of publication
Buying a Business: Guide to Negotiating Terms

Buying a business? Download this free guide to help you negotiate key terms like price, stock, and employee entitlements.

Download Now

Further Considerations

In the machine example above, suppose that delivering these machines is one of your main business activities. You have separate companies which run each of these business activities.  As such, you hold all the shares in each company through a holding company. Say you want to sell the entirety of your machine manufacturing and supply business. Rather than sell each asset (and transfer any corresponding liability), you can just sell the entire company by selling your shares in it to the buyer. 

Continue reading this article below the form
Need legal advice?
Call 0808 196 8584 for urgent assistance.
Otherwise, complete this form, and we will contact you within one business day.

Advantages and Disadvantages

Before you decide which sale method is right for your business, you should consider the following advantages and disadvantages

Asset Sales

Advantages

Disadvantages 

  • As the seller, you can choose which assets and liabilities the buyer will acquire. You will not necessarily have to seek the approval of the shareholders to authorise the sale.
  • The transaction can be more complex and require more documentation than a share sale.You may be left with the liabilities inherent to certain assets. There may be undesirable tax consequences when trying to benefit from the proceeds of the sale. 

Share Sales

Advantages

Disadvantages

  • The transaction is simpler because all you are selling are the shares themselves.You will not have any leftover obligations since you will transfer these obligations to the owner of the company.You will receive the cash directly from the transaction. 
  • You will have to seek shareholder approval. If the shareholders disagree with the sale, they can refuse to sell their shares and bring the transaction to a halt. 

Key Statistics:

  • 50%: Approximately half of the value of taxable capital gains relates to unlisted shares, typically disposed of via share sales in private companies.
  • 80%: Eighty per cent of mid-tier accountancy firms have made at least one acquisition recently, influencing share versus asset sale structuring.
  • 209%: The cost of Business Asset Disposal Relief surged by 209 per cent, a relief frequently available on qualifying share sales.

Sources:

  1. Institute for Fiscal Studies (October 2024)
  2. ICAEW (March 2026)
  3. HMRC (January 2026)

Key Takeaways

There are two ways to structure a corporate transaction. You can either choose which of the company’s assets you wish to sell (an asset sale) or sell the entire company outright by selling its shares to the buyer. An asset sale can be more complex, but a share sale will require all the shareholders to approve the transaction. 

LegalVision provides ongoing legal support for businesses through our fixed-fee legal membership. Our experienced business sale and purchase lawyers help businesses manage contracts, employment law, disputes, intellectual property, and more, with unlimited access to specialist lawyers for a fixed monthly fee. To learn more about LegalVision’s legal membership, call 0808 196 8584 or visit our membership page.

Frequently Asked Questions

What is an asset sale?

An asset sale is a corporate transaction where a company sells specific assets to a buyer rather than transferring ownership of the entire company.

What is a share sale?

A share sale is where shareholders sell their shares to a  buyer in exchange for cash. As a result, the buyer acquires ownership of the business.

Which sale structure is simpler?

A share sale is generally simpler, as you only transfer the shares themselves rather than documenting multiple individual assets.

Do I need shareholder approval for a share sale?

Yes, all shareholders must approve the transaction, and any shareholder can refuse and halt the sale.

Register for our free webinars

You’re in a Dispute – Now What? Navigating Business Conflicts

Online
Learn how to navigate business disputes effectively and protect your position from the start. Register for our free webinar.
Register Now

Buying a Business? The Hidden Risks That Could Cost You Thousands

Online
Learn how to buy a business with confidence, covering due diligence, contracts, TUPE and key risks to avoid costly mistakes. Register for free today.
Register Now

Key Contracts Every SMB Needs and How to Get Them Right

Online
Free webinar covering the essential contracts every SMB should have in place to protect revenue, reputation, and relationships. Register now.
Register Now

Using AI at Work: The Legal Risks That Could Cost Your Business

Online
AI adoption is growing fast. Make sure your business is on top of the legal and data risks that come with it. Register for free now.
Register Now
See more webinars >

Kieran Ram

Solicitor | View profile

Kieran is a Solicitor in LegalVision’s Corporate and Commercial team. He has completed a Law Degree, the Legal Practice Course and a Masters in Sports Law, specialising in Football Law.

Qualifications: Bachelor of Laws (Hons), Master of Laws, Legal Practice Course.

Read all articles by Kieran

About LegalVision

LegalVision is an innovative commercial law firm that provides businesses with affordable, unlimited and ongoing legal assistance through our membership. We operate in Australia, the United Kingdom and New Zealand.

Learn more

LegalVision is an award-winning business law firm

  • Award

    2025 Future of Legal Services Innovation Finalist - Legal Innovation Awards

  • Award

    2024 Law Company of the Year Finalist - The Lawyer Awards

  • Award

    2024 Law Firm of the Year Finalist - Modern Law Private Client Awards

  • Award

    2023 Economic Innovator of the Year Finalist - The Spectator

  • Award

    2023 Law Company of the Year Finalist - The Lawyer Awards