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As a founder, you might be overwhelmed by the different terminology within the capital-raising space. Two terms that often appear are private equity and venture capital. These two forms of finance involve investors who expect a stake in the companies they invest in. However, both are very different. This article will explain the key differences between private equity and venture capital. Knowing the difference between the two can equip you to make an informed decision about your fundraising strategy.
Private Equity Investment
Private equity investors can invest as a firm, pooling funds together, or as individuals. They typically look to invest in mid-stage to mature companies. They provide capital in exchange for a stake in the company.
The companies they invest in tend to be established but need help. They expect a large portion of the companies’ shares. They often make strategic changes, improving companies’ operations to enhance value. Their investment horizon (the time they expect to hold an investment before exiting) is typically longer-term.
Venture Capital
Venture capitalists typically invest in early-stage companies with high growth potential and look to exit in approximately 3 to 5 years. These investors expect an equity stake in the companies they invest in. In exchange, they provide capital, strategic guidance and industry expertise. Their objective is to drive growth and increase your company’s value as much as possible before they exit, generating a high return on their investment.
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Private Equity and Venture Capital: Differences
The core similarity between the two types of investment is that they both involve investors providing capital in exchange for an equity stake. However, in practice, the two differ significantly. The following table summarises the key differences between private equity investors and venture capitalists.
| Private Equity Investors | Venture Capitalists | |
| Ownership expectations | Private equity investors often expect a large portion of ownership in the company, sometimes buying all of its shares. They look to take control and make operational changes to improve the target company’s value. | Venture capitalists will expect a stake but a small to mid-range percentage. They will look to build an investment portfolio. |
| Company age | Tend to invest in mid-stage to mature companies. | Typically, venture capitalists invest in early-stage companies. |
| Company characteristics | Often, private equity firms focus on improving or repairing the companies they take control of. | Venture capitalists look for companies with high growth potential. They usually invest in innovative companies. |
| Their role | Investors will likely be heavily involved in the company, exercising significant control over its operations. | Venture capitalists might offer guidance and advice. |
| Exit strategy | Private equity firms often pursue a longer-term strategy. They want to drive growth over several years before exiting. | Venture capitalists typically adopt a slightly shorter-term view than private equity firms. They look to exit in approximately 3-5 years, driving company growth and value during the investment period. |
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Legal Advice About Capital Raising
As a founder, seeking legal advice about capital raising is crucial for several reasons, including the following:
- it can enable you to make informed decisions about your fundraising strategy;
- a lawyer can draft and review important documents such as investment agreements; and
- you can mitigate potential legal risks associated with capital raising.
A lawyer can also help you ensure you are well-positioned for fundraising. For instance, by advising you on the most suitable legal structure for your startup and protecting its intellectual property.
Key Takeaways
Private equity and venture capital are two distinct forms of investment with unique characteristics and different investor objectives. While both involve providing capital in exchange for shares, they differ in terms of several aspects, including:
- the companies they target;
- their investment horizons; and
- their approach to generating a return on their investment.
The following table defines private equity and venture capital.
| Term | Definition |
| Private equity | Private equity investors target mid-stage to mature companies. They provide capital in exchange for an ownership stake. They look to implement strategic changes throughout their investment to improve the company’s value. |
| Venture capital | Venture capitalists invest in early-stage companies. They aim for rapid growth within 3 to 5 years, providing capital and expertise to maximise the company’s value. |
Understanding the differences between these two sources of capital is crucial when seeking investment. This knowledge can help you align your fundraising strategy with potential investors’ needs and objectives. You should carefully consider your options, seeking legal advice if necessary.
If you would like legal advice on capital raising, LegalVision’s experienced startup lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0808 196 8584 or visit our membership page.
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