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Key Legal Considerations When Setting Up a Video Game Shop

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Setting up a video game shop can be an exciting venture, given the growing popularity of gaming and the thriving gaming industry. However, like any other business, you must account for legal considerations to ensure compliance with the relevant laws and regulations. This article will explore the legal aspects entrepreneurs should consider when establishing a video game shop in the UK.

1. Business Structure and Registration

The first step in setting up a video game shop in the UK is to determine the most suitable business structure. Common options include sole tradership, partnership and limited company status. Each system has legal and tax implications, so it is crucial to obtain legal advice to choose the structure that best suits your needs.

After selecting a business structure, you must register your business with the appropriate authorities. For example, if you decide to form a private limited company, you must register with Companies House. Sole traders and partnerships should register with HM Revenue & Customs (HMRC) for tax purposes.

2. Commercial Property and Leases

Finding the right commercial property is crucial for a video game shop. When leasing a property, it is essential to review the terms and conditions of the lease agreement carefully. Consider factors such as the duration of the lease, rent costs, repair responsibilities, and any restrictions or limitations imposed by the landlord.

Engaging an expert solicitor can help ensure the lease agreement is fair and favourable to your business interests. Additionally, you may need to obtain planning permission for any necessary alterations or signage on the premises.

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3. Employment Law

If you plan to hire employees for your video game shop, you must comply with UK employment law. This includes providing written employment contracts, adhering to minimum wage requirements, complying with working time regulations, and ensuring health and safety in the workplace. 

Familiarise yourself with employee rights, such as maternity and paternity leave, sick leave, and discrimination laws to avoid a breach to safeguard against the risk of Employment Tribunal claims against your business.

4. Licensing and Intellectual Property (IP)

Licencing plays a vital role in the video game industry. When setting up a video game shop, you may need to obtain various licences, depending on the activities you wish to engage in.  

For instance, you may require: 

  • a premises licence for the sale of alcohol;
  • a public performance licence if you plan to host gaming events; and 
  • a licence to play copyrighted music in your shop.

Furthermore, it is essential to understand and respect IP rights when selling video games. Ensure that the new games you sell are legitimate copies obtained from authorised game developers or game publishers, as selling counterfeit or unauthorised copies can lead to severe legal consequences.

In recent years, it has become increasingly common within the games industry for game designers and rights owners to threaten copyright infringement and intellectual property rights claims against retail stores that engage in fake game sales.

5. Consumer Rights and Data Protection 

Consumer rights legislation protects the rights of customers when purchasing goods and services.  As a video game retailer, you must provide accurate product information, including any potential restrictions or age ratings. You should also have a clear returns policy and honour consumers’ statutory rights, such as the right to a refund or repair.

Additionally, with the increasing focus on data protection law, you must comply with the General Data Protection Regulation (GDPR) when collecting and storing customer information.  Ensure that you have appropriate procedures in place to handle customer data securely and seek consent for any marketing activities. Failure to do so may lead to a formal investigation and a financial fine of up to £17.5m from the Information Commissioner’s Office (ICO).

6. Advertising and Marketing Regulations

You must be mindful of advertising and marketing regulations when promoting your video game shop.  

Advertisements must be accurate, truthful, and not misleading to consumers. Avoid making false claims about products or engaging in unfair competition practices. Be aware of any specific regulations regarding the advertising of video games, especially those aimed at young people.

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7. Health and Safety Compliance

Maintaining a safe environment for both employees and customers is crucial. Comply with health and safety regulations, including: 

  • conducting risk assessments;
  • providing adequate fire safety measures; 
  • ensuring the shop is accessible to individuals with disabilities;
  • display relevant health and safety signage;
  • maintain proper hygiene standards; and 
  • have appropriate insurance coverage in place.

Key Takeaways

Setting up a video game shop in the UK can be a rewarding business venture, but it requires careful consideration of the various legal aspects involved. By addressing vital legal concerns such as business structure, commercial property leases, employment law, licencing, IP, consumer rights, data protection, advertising regulations, and health and safety compliance, you can establish a strong foundation for your video game shop and navigate the legal landscape. Seeking advice from legal professionals will help ensure you comply with relevant laws and regulations, protecting your business and reputation in the long run.

If you need legal assistance creating a video game shop in the UK, our experienced business structure lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0808 196 8584 or visit our membership page.

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Thomas Sutherland

Thomas Sutherland

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