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What is a Non-Fungible Token (NFT), and Should My Business Touch Them in England?

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Your business may consider using non-fungible tokens (NFT). These digital tokens have exploded in popularity since the start of the COVID-19 pandemic. Broadly speaking, an NFT is a form of token establishing ownership over a digital version of something. This may include a virtual asset, a piece of artwork or photograph.

This article will explore the nature of NFTs and whether your business should get involved with them.

What is an NFT?

An NFT is a one-off digital certificate confirming ownership of a digital asset. So, ‘non-fungible’ essentially means that only one certificate exists worldwide. Holding an NFT is akin to ownership of a share in that your only real option is to hold onto it (and see if its value rises or falls) or sell it. Holding an NFT is similar to purchasing stocks or other investments. Many individuals purchase these items to sell them for a profit in the future once they rise in value. 

Two Types of NFT

There are two main types of NFT:

  • digital NFTs; and 
  • real-world NFTs.

Digital NFTs are solely digital. For example, a piece of digital artwork made on a computer or a piece of unique armour in an online video game. Neither of these has a print equivalent in real-life. On the other hand, real-world NFTs are digital representations of a physical object, such as an NFT based on existing art or a song by a famous musician.

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Why Are NFTs Attractive?

There has been a boom in NFT purchases since the start of the COVID-19 pandemic. This uplift in demand was mainly driven by the fact that most people could not collect or purchase unique items outside their household and, accordingly, had time to explore and buy NFTs.

Social media has also created growth in demand for NFTs, otherwise known as cryptoassets, with many YouTubers and internet personalities posting about their NFT purchases. Naturally, the opportunity to make large profits is attractive to most companies, and many businesses in England consider exploring the NFT landscape.

Why Avoid NFTs?

Many individuals avoid NFTs as they do not fully understand how they work. Without proper knowledge of NFT markets, individuals can lose substantial sums of money very quickly, similar to the stock market. Therefore, if your business engages in selling NFTs, you may risk your reputation. 

In fact, at present, there is a large amount of controversy placed on large companies looking to expand into the sale of NFTs, whether video game companies or sports teams. This follows stories of individuals purchasing NFTs for thousands (or tens of thousands) of pounds and then finding that the resale value is a fraction of what they spent. Unfortunately, many NFT owners learn too late that it is a high-risk gamble.

There is also a lot of confusion over the legal position regarding NFTs. Contrary to popular belief, an individual purchasing an NFT based on a physical asset, such as an NFT of a famous music track, does not own the copyright to that track, nor do they receive any royalties. In fact, the terms and conditions covering most music track NFT purchases merely grants the owner a licence to listen to the track on their electronic devices.

Furthermore, purchasing NFTs can be fraught with fraud risk, as it can be difficult to verify if someone online is the legitimate owner of an NFT. Furthermore, individuals may have fears concerning money laundering. Additionally, as with any new technology (including cryptocurrency), it can be difficult to determine the tax implications of the sale and purchase of NFTs.

Key Takeaways

Given the continuing uncertainty and controversy surrounding the sale and purchase of NFTs, as well as the environmental impact of owning an asset that requires a data server to be permanently connected to the internet, it is no surprise most businesses in England currently avoid them. Over the next few years, NFTs may become more commonplace and well-regulated, thus reducing their risk and controversy. Alternatively, they may become unfashionable and frowned upon. Therefore, it may be wise for companies to avoid them due to the difficulties of weighing up that investment. Furthermore, you can avoid the tax and intellectual property ownership issues that accompany NFTs.

If you need help handling non-fungible tokens, our experienced contract lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0808 196 8584 or visit our membership page.

Frequently Asked Questions

What happens if someone hacks the digital account which holds the NFT?

Then you may lose proof of ownership of the NFT (and the hacker may quickly try to sell your NFT art to someone else). It can be difficult to recover funds if the hacker operates outside English territory or is untraceable. For this reason, many analysts will advise companies and business owners to consider investing in physical artwork rather than digital assets.

Do some NFTs include copyright or intellectual property rights?

Yes, but this is rare and depends on the contract wording and online marketplace. Unless stated explicitly otherwise, most prospective buyers should presume that an NFT does not include these legal rights.

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Thomas Sutherland

Thomas Sutherland

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