Skip to content

Should I Have a Returns Policy for my Online Business in England and Wales?

Table of Contents

If you run an online store in England and Wales, there are quite a few rules and regulations that you must follow. Many of these rules relate to the customer’s right to return goods from online orders and request refunds. Therefore, you must have a returns policy for your business. Your returns policy should be incorporated within your terms and conditions if you are selling goods through an online store. This article will explain precisely what your returns policy should cover.

Rights of Consumers to Return Online Purchases

Customers can return goods purchased through online orders for two reasons. Firstly, they can return the goods if they are faulty or otherwise not as you described. Secondly, they can return the goods if they have decided they do not want the item after all.

Receiving Faulty Goods

The goods you sell must be satisfactory and fit for their intended purpose. If a customer does receive an item that is faulty or otherwise not as you described it, they have the right to a full refund if they return it to you within 30 days of receiving it.

After the first 30 days but within six months of receiving the item, the customer is entitled to repair or replacement. If you cannot repair or replace it, you must provide them with a refund. 

After six months, the customer still has the right to return the goods to you. However, they must prove that the goods were faulty when they received them. If you agree that the goods were faulty on receipt, you must repair or replace them. If you cannot repair or replace them, you must refund the customer, but you are entitled to make a deduction for the use of the item whilst the customer had it.

Continue reading this article below the form
Need legal advice?
Call 0808 196 8584 for urgent assistance.
Otherwise, complete this form and we will contact you within one business day.

The Customer Changed Their Mind

Customers in England and Wales automatically get a “cooling-off period”. The cooling-off period is 14 days from the day your customer places an order with you, in which they can change their minds about their order. This right to change their mind means that they have the right to return goods to you for a refund, even where there is nothing wrong with the goods.

To take advantage of this cooling-off period, the customer must tell you they have changed their mind within the 14 days, and they then have a further 14 days to return the item to you.  

Exempt Goods from Change of Mind Returns

The types of products that are exempt from the customer’s right to change their mind are:

  • sealed items like DVDs, video games and computer software;
  • sealed hygiene items like medical products, swimming costumes and underwear;
  • perishable items such as food products or flowers; and
  • custom or personalised items.

What Should I Include in My Returns Policy?

It is essential to inform your customers of their rights to return items to you, whether they are faulty or simply because they have changed their minds about the goods.

As well as clearly stating your customers’ legal rights, your returns policy should also include clear information about how customers should return items to you. For goods that are not faulty, you may wish to clarify that goods returned must be in their original condition and not show signs of use and that they must be in their original packaging. You should also state whether you will pay or refund shipping costs to return goods where customers have changed their minds and how you will refund customers. If you decide you are going to offer your customers free returns, you should state that in your returns policy as well. 

Suppose you sell items for which the customer cannot change their mind (for example, sealed hygiene goods like surgical masks or underwear, or perishable items like food products). In that case, you should explain to your customers that they cannot change their minds about these items.  

You should also clarify how you will deal with faulty goods and what you will do if you are unable to repair or replace a faulty item. Your returns policy should also include information about how you will refund returned items from online orders. For example, usually, you would specify that refunds will be made to the original payment method.  

Key Takeaways

Customers in England and Wales have many rights relating to the goods they purchase, and this creates an obligation on you as a business owner to ensure you give effect to their rights and make sure the customer is aware of their rights. This means you need a clear and effective returns policy for your online business. Your returns policy should:

  • set out your customer’s rights;
  • clearly explain how your customer should return items to you;
  • explain how you will deal with goods returned because they are faulty; and
  • explain how you will deal with goods returned because your customer has changed their mind.

If you need help writing your returns policy, our experienced e-commerce lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0808 196 8584 or visit our membership page.

Frequently Asked Questions

A customer has asked to return goods they purchased from my online store last week, but nothing is wrong with them. Do I have to give them a refund?

Yes, your customer has 14 days to inform you that they have changed their mind about the goods, and they do not have to give you a reason. After that, they have a further 14 days to return them to you. Thus, provided the goods are in the same condition as you sent them, you must give them a refund.

Do I have to refund a customer who says their product is faulty but purchased it three months ago?

It depends. The customer must give you a chance to repair or replace the faulty item. However, if you cannot repair or replace it, then yes, you must refund the customer.

Register for our free webinars

Preparing Your Business For Success in 2025

Online
Ensure your business gets off to a successful start in 2025. Register for our free webinar.
Register Now

2025 Employment Law Changes: What Businesses Should Know

Online
Ensure your business stays ahead of 2025 employment law changes. Register for our free webinar today.
Register Now

Buying a Tech or Online Business: What You Should Know

Online
Learn how to get the best deal when buying a tech or online business. Register for our free webinar.
Register Now

How the New Digital and Consumer Laws Impact Your Business

Online
Understand how the new digital and consumer laws affect your business. Register for our free webinar.
Register Now
See more webinars >
Rachel King

Rachel King

Read all articles by Rachel

About LegalVision

LegalVision is an innovative commercial law firm that provides businesses with affordable, unlimited and ongoing legal assistance through our membership. We operate in Australia, the United Kingdom and New Zealand.

Learn more

We’re an award-winning law firm

  • Award

    2024 Law Company of the Year Finalist - The Lawyer Awards

  • Award

    2024 Law Firm of the Year Finalist - Modern Law Private Client Awards

  • Award

    2023 Economic Innovator of the Year Finalist - The Spectator

  • Award

    2023 Law Company of the Year Finalist - The Lawyer Awards

  • Award

    2023 Future of Legal Services Innovation - Legal Innovation Awards