Complying with UK GDPR and the Data Protection Act: Facebook and Social Media Platforms

Facebook and other social media platforms can be hugely valuable tools for building your brand, promoting its services, and speaking directly to your customers, allowing you to improve revenue and brand growth. However, you must follow UK data protection law when your business processes personal information through such platforms. This article explores key UK data protection law rules, some practical examples of how these rules can apply when you use social media platforms like Facebook and why data protection compliance should be a key business priority. 

What Does the UK GDPR and Data Protection Act 2018 Mean for Your Business?

If your business processes personal information, you must follow the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. These laws apply to almost all UK businesses, as most will use personal data. 

The UK GDPR sets strict rules for collecting, using, and protecting personal data. The Data Protection Act 2018 supports the UK GDPR and adds additional details. 

You cannot take a one-size-fits-all approach to compliance with UK data protection law rules. Every business handles data differently in practice, and the rules you need to follow will depend on the types of data you use and how. 

If you fail to comply with data protection laws, you can face several potentially severe penalties. The ICO may investigate your business and take other actions, including issuing fines. Customers may also lose trust if they think you are careless with their personal information, particularly when using social media. This is why it is crucial to stay on top of data protection law compliance, both from legal compliance and a reputational perspective. 

Have You Considered Data Protection Issues When Using Facebook or Other Platforms?

If you use Facebook or other social media platforms as part of your business activities, it is essential to consider any data protection law obligations that may apply carefully. Many data protection issues can arise when using social media, even for activities you may not realise involve processing personal data. 

Suppose you collect or receive personal data through platforms (such as messages or comment history that contain personal data). In that case, you must follow all applicable UK GDPR rules when processing personal data collected via these platforms. It is essential to understand this and take legal advice if you are unsure about whether the data you process via social media and what your obligations are. 

Below are some examples of potential data protection law considerations for a business using social media platforms.

Have You Provided a Privacy Notice That Covers Your Social Media Use?

You must explain to individuals how and why you use personal data. 

Suppose you collect individuals’ personal data via platforms like Facebook, Instagram, or LinkedIn (which your business processes as a data controller). In that case, you should clearly state it in your privacy notices for transparency. 

Have You Trained the Staff Who Manage Social Media?

If individuals share personal details (e.g. names or addresses in messages or comments), you must treat that information as personal data and handle it lawfully. If you have staff members who handle social media (e.g. customer interactions or orders on Facebook), you should train them in data protection responsibilities.

You should issue them clear guidance and policies so they know what to do when someone shares personal information and which data protection law rules apply when handling such data. 

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Have You Planned How to Respond to Access Requests or Other Requests Made About Social Media Data?

People can exercise their data subject rights, for example, to ask to see their personal data or object to how you use it, even if it was shared on a third-party platform like Facebook. 

You should also ensure you can respond to data subject requests via social media platforms.

Do You Have Strong Data Security When Using Social Media Platforms to Process Personal Data?

You must ensure you have strong security measures in place to protect personal data. For instance, you can better secure your social media accounts with tools like multi-factor authentication and granting access only to authorised personnel. 

Have You Considered Legal Rules Before Posting Names, Photos or Other Personal Content for Marketing?

If you want to share someone’s name, image, or story, you must consider the data protection law considerations that apply, for example, obtaining consent where necessary. 

Have You Considered Additional Rules When Using Platforms With Younger Audiences, Such as TikTok or Instagram?

If your content or campaigns could reach children, you should assess any additional obligations that may arise under data protection laws. For instance, obligations under the ICO’s Age Appropriate Design Code apply when processing children’s data.

Have You Checked Whether You Need a DPIA for Your Social Media Activities?

If you engage in high-risk activities (such as profiling or automated decision-making through social media), you may need to carry out a Data Protection Impact Assessment (DPIA). DPIAs help you identify risks and mitigate them.

Using social media in your business can raise complex data protection law issues that are not always obvious. A data protection lawyer can help you review your social media use, check whether you process personal data, and guide you on your role under law and which specific rules your business needs to follow to comply with data protection laws and reduce risk. 

Key Takeaways

Social media platforms (such as Facebook) can raise important data protection considerations which your business should not overlook. UK data protection law applies whenever you process personal data – even through third-party social media platforms. Data protection law rules are detailed and complicated, so you should seek legal advice on your obligations if you are unsure about which data protection obligations apply to your company’s use of social media platforms. 

If you need help reviewing your UK GDPR compliance, our experienced data, privacy & IT lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0808 196 8584 or visit our membership page.

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