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How Pseudonymisation Helps Your UK Business Protect Personal Information

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In today’s world, data breaches are becoming more and more common. These breaches can cause significant harm to individuals whose personal information has been compromised and the organisations responsible for protecting that information. In the UK, the General Data Protection Regulation (GDPR) aims to protect the privacy of individuals. Likewise, companies have been pressured by the Information Commissioner’s Office (ICO) to comply with these legal obligations. This article will discuss how pseudonymisation can help your UK company protect sensitive personal data and comply with the GDPR.

What is Pseudonymisation?

Pseudonymisation is a data protection technique that replaces identifying information with a pseudonym. This pseudonym is not unique to the individual and does not reveal any personal information. You can use this in various ways to protect personal data.

For example, pseudonymisation can protect personal information during data processing. Personal information can be processed using a pseudonym without revealing the data subject’s identity. Consequently, this can help protect the person’s privacy and reduce the risk of data breaches.

How Pseudonymisation Protects Against Data Breaches

Another way that pseudonymisation can help protect personal data is by reducing the amount of stored personal information. Using a pseudonym minimises the amount of personal information held, as the alias does not reveal any personal information. This helps reduce the risk of data breaches, as less personal information is susceptible to theft.

Pseudonymisation can also protect personal information during data transfer. Using a pseudonym allows you to transfer personal information without revealing the individual’s identity. This can help protect the individual’s privacy and reduce the risk of data breaches during data transfer.

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How Pseudonymisation Helps You Comply With the GDPR

Pseudonymisation can help your company comply with the Data Protection Act and the GDPR. For example, the UK GDPR requires companies to protect personal information and process it lawfully, fairly and transparently. Pseudonymisation can help your company comply with these regulations by providing extra protection for personal information.

Another critical benefit of pseudonymisation is that it can help protect personal information in case of a data breach. If personal information is pseudonymised, it is much more difficult for hackers to use it for fraud. This can reduce the risk of financial losses for individuals and companies.

Are There Any Disadvantages to Pseudonymisation?

There are some potential drawbacks to using pseudonymisation. One of the main disadvantages is that it can be challenging to pseudonymise personal information without losing some of the functionality of the data.  

For example, if personal information is pseudonymised, it may not be possible to link that information to other data sets. This can make it more difficult for your company to analyse and use the data to make business decisions.

Another potential drawback of pseudonymisation is that tracking individual behaviour can be more difficult. If personal information is pseudonymised, tracking individual behaviour over time may be more challenging. This can make it more difficult for businesses to target specific individuals with marketing campaigns or other types of outreach.

Despite these potential disadvantages, pseudonymisation is an essential tool for companies looking to protect personal information and comply with data protection legislation. It provides an extra layer of protection for personal data and can help companies to comply with data protection laws. Using pseudonymised data also helps reduce the risk of financial losses for individuals and companies in the event of a data breach.

How Can My Business Implement Pseudonymisation?

Implementing pseudonymisation in your business practices requires a comprehensive approach considering your company’s needs. Here are some steps you can take to implement pseudonymisation:

  • identify the personal information that requires pseudonymisation; 
  • develop a suitable pseudonymisation strategy (including determining the pseudonym that will be used and how the process will be carried out); 
  • train employees in the use of the pseydonymisation system;
  • monitor the effectiveness of pseudonym use and whether it benefits your company; and
  • stay up-to-date with data protection regulations to ensure your pseudonymisation system complies with the GDPR.

Key Takeaways

In conclusion, pseudonymisation is essential for companies looking to protect personal information.  It provides an extra layer of protection for personal information and can help companies to comply with GDPR. Whilst there are some potential drawbacks to using pseudonymisation, there are also some advantages. Following the steps outlined above, your UK business can implement pseudonymisation and ensure that personal data is protected from data breaches and other forms of data misuse.

If you need help utilising a pseudonymisation system, our experienced Data, Privacy and IT lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0808 196 8584 or visit our membership page.  

Frequently Asked Questions

Why does the GDPR try to protect personal data?

The GDPR aims to protect all information belonging to an identifiable natural person. This is because there is a much higher risk of that information being used to harm an individual (through misuse or identity theft) than anonymous information (including pseudonymised data).

Can my business pseudonymise location data?

Yes, your business could assign a different identification number for geographical regions (such as ‘Location 1’, ‘Location 2’, etc.). However, you should ensure your pseudonymised labels do not contain additional information (such as ‘Area A’ for a place starting with A and so on).  

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Thomas Sutherland

Thomas Sutherland

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