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Key Privacy Considerations When Using ChatGPT

Summary

  • ChatGPT triggers the UK GDPR whenever staff input personal data, so you must identify a lawful basis and stay transparent.
  • Apply data minimisation, keep inputs accurate, and use security measures such as encryption and access controls.
  • Run a DPIA before any high-risk processing, and train staff on what they must not enter.
  • This guide explains UK GDPR compliance when using ChatGPT for businesses in the UK.
  • LegalVision’s business lawyers specialise in advising clients on data protection and AI use.

Tips for Businesses

Limit inputs to essential personal data only. Set a written policy on what staff can enter into ChatGPT. Use encryption and access controls. Run a DPIA before high-risk processing. Update privacy notices to cover AI use. Check current ICO guidance, which is under review.

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The UK GDPR is the data protection law that governs how you use personal data when staff use ChatGPT. It applies whenever employees enter identifiable information, such as names, contact details or customer records. The ICO confirms you must identify a lawful basis, stay transparent, and assess high-risk processing through a DPIA. The ICO’s AI and data protection guidance is under review following the Data (Use and Access) Act 2025, so the position is shifting. ChatGPT does not always process personal data, but you remain responsible when it does. Getting the basics right lets your team use the tool while you meet your legal obligations. This is a novel and fast-developing topic, and this article explores some introductory data protection considerations for ChatGPT.

Why Does UK GDPR Apply to Your Use of ChatGPT?

Although ChatGPT processes large amounts of data, it may not always process personal data. The application of the UK GDPR depends on how you use the system. Suppose you or your employees input identifiable information, such as names or contact details that falls under the scope of personal data. The UK GDPR applies in that case, and you must meet your legal obligations.

When ChatGPT involves personal data, organisations must comply with UK GDPR requirements. This includes identifying a lawful basis for processing, providing transparent information, and implementing robust data security measures. Failure to meet these obligations can lead to severe consequences and reputational damage. 

How Can You Demonstrate Compliance With ChatGPT Under UK GDPR?

To use ChatGPT in compliance with the UK GDPR and its stringent rules, your business may need to consider the following key issues (which will also depend on whether you act as a data controller or processor):

Lawful Basis for Processing

Under the UK GDPR, you must identify and document the lawful basis for processing personal data. When using ChatGPT, you should determine the lawful bases for different processing activities, including model training and deploying the AI tool.

Data Minimisation & Accuracy

The principle of data minimisation requires you to process only the personal data necessary for your specific purpose. Ensure that input data is limited to what is required for the task, especially when personal data is involved.

Under the principle of accuracy, you must ensure that any personal data processed by ChatGPT is correct and up-to-date. You should regularly review the data you process to prevent errors and inaccuracies.

Key Statistics

  1. 71%: UK employees have used unapproved consumer AI tools at work
  2. 32%: UK employees use AI at work without their employer’s knowledge.
  3. Data Protection: The ICO’s AI and data protection guidance is under review following the Data

Sources

  • Most UK employees use AI at work without permission, Microsoft survey finds
  • Guidance on AI and data protection (ICO)
  • Generative AI: eight questions that developers and users need to ask (ICO)

Transparency

You should provide clear and accessible privacy notices to inform individuals clearly and thoroughly about how you process their data. These notices should explain what personal data you collect, why you collect it, how long you will retain it, and how individuals can exercise their data rights.

If you use AI tools such as ChatGPT, your privacy notice should specifically explain how you use the AI system, whether you share data with third parties, for instance. 

Security and Training 

You should implement robust security measures to protect personal data in compliance with the UK GDPR. This can include encryption, access controls, and regular security audits.

When using ChatGPT, you can seek to integrate security by design and by default into your processes. Ensure that security measures are in place from the outset and that you regularly conduct audits and risk assessments to identify and mitigate potential vulnerabilities.

Businesses should also take protective practical measures. For example, you should avoid inputting high-risk or sensitive information into ChatGPT, as the data could be stored or processed in ways that create potential security risks. You should further ensure that employees understand the nature of the data they input into AI systems, preventing inadvertent exposure of personal information that could lead to breaches and reputational damage.

Thorough employee training is essential to help a business mitigate the risks of incorrect data handling when using ChatGPT. Companies should implement clear policies and training programs to ensure that staff are fully aware of the types of data they should avoid inputting into the system, reducing the risk of compliance breaches and protecting against potential legal repercussions.

What Happens to the Data You Enter Into ChatGPT?

When staff use the free or Plus tiers of ChatGPT, the data they enter may be used to train future models. This matters when employees paste customer records, candidate CVs or commercial information into the tool. Once that data leaves your control, you cannot easily retrieve or delete it.

You should treat any input as potentially permanent. Avoid entering personal data, confidential material or anything you would not share with a third party. Where staff need AI support, consider enterprise versions that offer data controls and exclude inputs from training.

Set clear rules on acceptable use and record them in a written policy. Tell staff which data types are off limits, such as health information, financial details or client records. Regular training keeps these rules front of mind and reduces the risk of an accidental breach.

Data Protection Impact Assessments 

If you use ChatGPT for high-risk processing activities, such as processing sensitive data, you will need to conduct a Data Protection Impact Assessment (DPIA).

A DPIA helps you assess and mitigate any privacy risks using AI systems. Your business should ensure you conduct a DPIA before you start processing personal data with ChatGPT.

While these are some key considerations, this is a broad and complex topic, and you should seek legal advice to understand the full extent of your specific compliance obligations. 

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What Regulatory Guidance Can Companies Refer To?

The Information Commissioner’s Office (ICO) has provided guidance for businesses using AI tools like ChatGPT. This guidance covers a range of matters, such as identifying the lawful basis for processing personal data, determining whether your organisation is a controller or processor, and conducting DPIAs to mitigate risks. It is vital to consult this guidance and ensure your business complies.

If you need support understanding your specific compliance tasks when using ChatGPT, you can also seek advice from a data protection lawyer. 

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Key Takeaways

Compliance with UK GDPR is critical for any UK organisation that processes personal data using ChatGPT. Not all uses of ChatGPT will involve personal data. Still, when processing personal data, you must comply with fundamental principles such as transparency, data minimisation, security, and accountability. Conducting DPIAs, documenting your lawful bases for processing, and implementing strong security measures are essential steps to avoid data protection law risks. Regularly training your staff on responsible AI use will help ensure that personal data is handled correctly and in line with data protection laws.

If you need advice on data protection law compliance when using AI tools, our experienced data privacy lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0808 196 8584 or visit our membership page.

Frequently Asked Questions

Can staff paste customer data into ChatGPT?

You should avoid it. Customer data is personal data, so the UK GDPR applies. Free ChatGPT tiers may use inputs to train models, which risks an unauthorised disclosure. Set a written policy telling staff which data types they must never enter.

Do I need a DPIA before using ChatGPT?

You need a DPIA when the processing is high risk, such as handling sensitive or large volumes of personal data. A DPIA helps you identify and reduce privacy risks before you start. Complete it before processing personal data with ChatGPT.

Am I a data controller or processor when using ChatGPT?

It depends on how you use the tool. You are likely a controller when you decide why and how personal data is processed. Your obligations differ depending on your role, so identify it before you set your compliance steps.

Why Does the Data Protection Law Apply to ChatGPT?

Data protection law applies to ChatGPT when it processes personal data. Under the UK GDPR rules, any use of personal data (whether in training models, inputting queries, or generating outputs) must comply with UK GDPR obligations.

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Sej Lamba

Sej is an Expert Legal Contributor at LegalVision. She is an experienced legal content writer who enjoys writing legal guides, blogs, and know-how tools for businesses. She studied History at University College London and then developed a passion for law, which inspired her to become a qualified lawyer.

Qualifications: Legal Practice Course, Kaplan Law School; Graduate Diploma in Law, Kaplan Law School; BA, History, University College.

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