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Top 5 Tips for Negotiating a Business Purchase Agreement for Sellers

Table of Contents

In Short

  • Conduct a professional valuation to negotiate from a position of strength and counter undervalued offers.
  • Use representations, warranties, and indemnifications to mitigate risks and cap liabilities.
  • Define clear terms for transition services and negotiate reasonable non-compete clauses.

Tips for Businesses

Clearly define all deal terms in the BPA, from payment structure to post-sale obligations. Limit your exposure with caps on indemnification and time limits on claims. Collaborate with legal and tax advisors to ensure the agreement protects your interests and aligns with your financial goals.

Selling your business can be a complex and challenging process. As a business owner, you need to navigate the intricacies of negotiating a Business Purchase Agreement (BPA) to ensure you get the best deal possible. Failing to negotiate effectively could result in unfavourable terms, financial losses, or even future legal disputes. This article will outline the top five tips for sellers to negotiate a BPA successfully, helping you protect your interests and maximise the value of your business sale.

Tip 1: Understand the Value of Your Business

Before entering negotiations, know your business’ worth. This knowledge forms the foundation of your negotiating position.

Conduct a thorough valuation of your business. Consider factors such as:

  • financial performance;
  • market position;
  • assets and liabilities;
  • growth potential; and
  • intellectual property.

Engage a professional business valuer if necessary. They can objectively assess and help you justify your asking price during negotiations.

Being well-informed about your business’ value allows you to negotiate from a position of strength. It also helps you identify and counter any undervalued offers from potential buyers.

Tip 2: Negotiating Clear Deal Terms

Clearly outline the terms of the deal when negotiating your BPA. This clarity prevents misunderstandings and potential disputes later.

Key terms to define include:

  • purchase price and payment structure;
  • assets and liabilities included in the sale;
  • any exclusions from the sale;
  • closing date and conditions; and
  • post-sale obligations.

Be specific about what you are selling. If you sell only certain assets rather than the entire business, clearly state this in the agreement. It is also recommended that you appoint a legal advisor to assist you with drafting the BPA. 

Consider the tax implications of the deal structure. Consult with a tax advisor to ensure the most advantageous arrangement for your circumstances.

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Tip 3: Protect Yourself with Representations and Warranties

Representations and warranties are crucial components of a BPA. They provide assurances about the condition of your business. As a seller, you should ensure you can provide these within the BPA.

Common seller representations and warranties include:

  • ownership of assets;
  • accuracy of financial statements;
  • compliance with laws and regulations; 
  • absence of undisclosed liabilities; and 
  • status of key contracts and relationships.

While it is essential to be truthful, be cautious about making broad or absolute statements. Qualify your representations where appropriate, using phrases like “to the best of my knowledge” or “except as disclosed in Schedule X”.

Negotiate limitations on your liability for breaches of representations and warranties. Consider caps on the total damages and time limits for bringing claims.

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Tip 4: Negotiating Favourable Indemnification Clauses

Indemnification clauses allocate risk between the buyer and seller for certain losses or liabilities.

As a seller, aim to:

  • limit the scope of your indemnification obligations;
  • cap your total indemnification liability;
  • set a time limit for indemnification claims; and
  • exclude consequential or indirect damages.

Be prepared to resist the buyer’s broad indemnification demands. Negotiate for a balanced approach that protects your interests while providing reasonable assurances to the buyer.

Consider requiring the buyer to seek recovery from other sources (like insurance) before claiming indemnification from you. This can help limit your out-of-pocket exposure.

Tip 5: Negotiating Post-Sale Transition and Non-Compete Clauses

Address post-sale matters in your BPA to ensure a smooth transition and protect your interests.

Key considerations include:

  • Transition Services: Decide what support, if any, you will provide to the buyer after the sale. Clearly define the scope, duration, and compensation for these services; and 
  • Non-Compete Clauses: Negotiate the terms of any non-compete clause carefully. Consider their geographic scope, duration, and permitted activities.

Ensure that non-compete clauses are reasonable and do not unduly restrict future opportunities. Overly broad non-compete clauses may not be enforceable.

Key Takeaways

Negotiating a BPA as a seller requires careful planning and attention to detail. Focus on understanding your business’ value to negotiate from a position of strength. Clearly define all deal terms to prevent misunderstandings. Protect yourself with well-crafted representations, warranties, and indemnification clauses. Finally, plan for the post-sale transition, including any non-compete agreements. By following these tips, you can negotiate a BPA that maximises the value of your sale and protects your interests.

If you need assistance with a Business Purchase Agreement, our experienced contract lawyers can assist as part of our LegalVision membership.  For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents.  Call us today on 0808 196 8584 or visit our membership page.

Frequently Asked Questions

What is a Business Purchase Agreement?

A BPA is a legal contract that outlines the terms and conditions for the sale of a business by way of an asset sale as opposed to a share sale. It typically includes details about the assets being sold, the purchase price, and the rights and obligations of both the buyer and seller.

How long does it typically take to negotiate a Business Purchase Agreement?

The process of negotiating a BPA can vary widely, typically taking several weeks to several months. The timeline is affected by the complexity of the deal, the size of the business, and the willingness of both parties to compromise.

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Andrew Firth

Andrew Firth

Trainee Solicitor | View profile

Andrew is a Trainee Solicitor in LegalVision’s Corporate and Commercial team. He graduated from the University of York in 2018 with a Bachelor of Laws. In 2020, he completed the Legal Practice Course and earned a Master of Sciences in Law, Business and Management.

Qualifications: Bachelor of Laws (Hons), Bachelor of Science, University of York. 

Read all articles by Andrew

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