Skip to content

Main Differences Between Buying Shares and Buying a Business

Table of Contents

Investing in businesses is a complex decision that requires careful consideration of various factors. In the UK, individuals looking to invest in a company have two primary options: buying shares or acquiring the entire business. Each option comes with its own set of advantages and challenges. This article explores the main differences between buying shares and buying a business in the UK so you can decide on the best way to invest.

1. Ownership Structure 

The fundamental difference between buying company shares and buying a business lies in the ownership structure.

When an individual buys shares, they purchase a portion of the limited company under a share purchase agreement. Accordingly, they become a shareholder and have a proportionate share in the business.

On the other hand, buying a business involves acquiring the entire entity, making the investor the sole owner on a potentially long-term basis.

2. Level of Control

The level of control an investor has over the business is a crucial consideration.

Buying shares provides a more limited degree of control. Shareholders can influence decisions through voting rights at annual general meetings. However, they do not have much influence over the day-to-day operations that affect company profits. Instead, these are typically managed by the board of directors and executive management.

In contrast, purchasing a business grants the investor complete control over strategic decisions, operations, and management.

Continue reading this article below the form
Need legal advice?
Call 0808 196 8584 for urgent assistance.
Otherwise, complete this form and we will contact you within one business day.

3. Risk and Return Profile 

Investors must carefully evaluate the risk and return profiles of buying shares or a target business.

Buying shares involves less risk compared to acquiring an entire business. If the company faces financial challenges or experiences a downturn, shareholders may lose money but are not personally liable for its debts.

Conversely, buying a business exposes the investor to the full spectrum of risks and rewards associated with the company’s operations.

4. Due Diligence 

Regardless of the chosen investment option, due diligence is crucial. However, the scope of due diligence varies significantly between buying shares and buying a business.

When buying shares, due diligence focuses on the financial health of the target company, its management team, and potential legal issues.

In contrast, purchasing a business involves a more comprehensive assessment, including examining assets such as: 

  • intellectual property;
  • liabilities; 
  • contracts; 
  • employee relationships; and 
  • other operational aspects.

5. Valuation Methods

The methods used to determine the value of an investment differ between buying shares and buying a business. Market forces often determine share prices, influenced by factors such as supply and sentiment. On the other hand, business valuation is a more intricate process, considering factors such as: 

  • tangible and intangible assets; 
  • liabilities; 
  • cash flow; and 
  • potential for future growth.

6. Exit Strategies

Investors should carefully consider their exit strategies before investing.  

When buying shares, exiting is often more straightforward. Shareholders can sell their shares on the stock market at any time, subject to market conditions.

On the contrary, selling a business involves a more intricate process, including finding a suitable buyer, negotiating terms, and addressing legal and financial considerations.

7. Regulatory Considerations

The regulatory environment plays a significant role in buying shares and a business.

Share transactions are subject to regulations imposed by financial authorities, ensuring transparency and fairness in the market.

Buying a business involves adherence to a broader set of regulations, including: 

  • employment laws;
  • environmental regulations; and 
  • industry-specific rules.

8. Financial Leverage

Financial leverage, or using borrowed capital to increase the potential return on investment, is another factor to consider.

Buying shares allows investors to use financial leverage to amplify returns, but this also increases the level of risk. 

When buying a business, the use of leverage is more complex and may involve securing loans against the business’s assets, with the buyer assuming greater financial responsibility.

Front page of publication
Buying a Business: Guide to Negotiating Terms

LegalVision’s Buying a Business: Guide to Negotiating Terms allows you to protect yourself by understanding which key terms to negotiate when buying a business.

Download Now

Key Takeaways

In the dynamic landscape of business investment in the UK, choosing between buying shares and buying a business is a decision that requires careful consideration of various factors. The critical differences in ownership structure, control, risk and return profiles, due diligence, valuation methods, exit strategies, regulatory considerations, and financial leverage all contribute to the unique nature of each investment option.

Ultimately, buying preferred stock in a share sale and buying a business depends on the investor’s preferences, risk tolerance, and strategic objectives. Despite the higher price, thorough research and due diligence are essential for making informed decisions that align with your financial goals and aspirations.

If you need legal assistance buying shares or buying a UK business, our experienced business sale lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0808 196 8584 or visit our membership page

Register for our free webinars

Spam, Cookies and Content: Legal Considerations When Leveraging Digital Marketing

Understand your business’ marketing legal obligations in the digital age. Register for our free webinar today.
See more webinars >

We’re an award-winning law firm

  • Award

    2023 Economic Innovator of the Year Finalist - The Spectator

  • Award

    2023 Law Company of the Year Finalist - The Lawyer Awards

  • Award

    2023 Future of Legal Services Innovation - Legal Innovation Awards

  • Award

    2021 Fastest Growing Law Firm in APAC - Financial Times