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5 Tips for Selling Your Business in England and Wales

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Suppose you are a business owner. You have developed a good idea and worked hard to grow your business. However, you have decided to sell your business. This could be because you are looking to retire or simply because you no longer want to own your business. In any event, this can be a daunting process if you do not know where to begin and how best to prepare. This article will give you five tips for selling your business and what to expect throughout the process. 

This article assumes that:

  • you have a successful business, not in considerable financial difficulty;
  • you are selling a private limited company; and
  • it will be sold through a share sale.

Business Valuation 

Before you can begin selling your business, you need to know what it is worth. Valuing private companies is more complex than public companies. Therefore, you will want to enlist the expertise of an accountancy firm or corporate financier. There are different ways to value a private company, and each will yield a different value. 

There are four main valuation methods you should be familiar with.

Valuation Method

Explanation

Advantages

Disadvantages

Net Asset Valuations

Total current liabilities subtracted from total current assets

Quick and simple

Does not account for intangible assets like branding or most kinds of intellectual property; not as accurate.

Market Multiple

Earnings before interest, tax, depreciation and amortisation (EBITDA) multiplied by figure that estimates future earnings

Can provide accurate valuation, especially if referenced against the value of similar companies sold

Relies on certain assumptions about your company’s circumstances that may be subjective and therefore contested by the buyer.

Discount Cash Flows

Your company’s post-tax operating cash flows converted into estimation of future cash generation, then a present value is generated to represent the present value of future earnings 

Accurate and the most used valuation method 

Complex and highly technical; requires lots of financial information.

Dividend Yields

The total amount issues in dividends divided by the price per share

Fairly easy to calculate

Rarely accurate for private companies, especially where dividends are issued according to needs of the owner-managers.

Note: these valuations may not reflect your buyer’s final price for the business. Factors such as:

  • negotiating position;
  • market circumstances; and
  • the seller and buyers’ objectives 

will also influence the price. 

Finally, the buyer will conduct their own valuation of your company. Depending on the method used, the buyer may have a substantially different expectation of your company’s value.

Broker or Self-Negotiated?

The market for buying and selling private companies is considered relatively illiquid, meaning it is more challenging to match a seller with a potential buyer than if selling shares of a public company. 

Therefore, you may find it helpful to hire a broker. A broker is someone who has a good network of potential buyers and sellers and can connect you more quickly with a buyer. This can save you considerable time. 

A disadvantage of using a broker is that they tend to charge you a fixed percentage of the total purchase price, which can be substantial. Brokers are also not highly regulated, which means you should ensure you are hiring a competent professional. You may consider leveraging your business network for references. 

Note: if you are selling your business to a friend or family member, you will not need a broker. 

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Preliminary Agreements

Before the transaction properly begins, both parties should negotiate three essential agreements. In practice, all three may be contained in the heads of terms, though not necessarily. 

It is vitally important that you seek legal advice before entering into any preliminary agreements. Depending on how you draft the agreement, certain terms may or may not be legally binding. This could have unexpected consequences. 

Heads of Terms

Heads of terms, also called letters of intent or memorandum of understanding, are similar to the agreements in principle you receive from mortgage lenders. In general, they contain:

  • the price to be paid for the company;
  • how the transaction will be structured, such as if it will be an all-cash sale or if there will be other kinds of payments; and
  • the timeline of the transaction, including key dates.

Confidentiality Agreements

In the transaction, your buyer will gain access to sensitive information about your business. For example, your buyer will gain access to some of your trade secrets and who your customers and suppliers are. 

Therefore, it is common to require the buyer to enter into a confidentiality agreement beforehand. This is also known as a non-disclosure agreement.

This means that if the buyer later discloses this information to a third party, such as another competitor, your company can sue the buyer for breach of contract and recover damages. 

Exclusivity Agreements

Whether you are a buyer or seller, the process is quite expensive. From the buyer’s perspective, they will not want to begin serious negotiations unless they are sure you will deal only with them. Therefore, they will likely ask you to agree not to seek out another buyer for a certain period. You should note these are also called lock-outs or no-shop agreements.

Preparing for the Due Diligence 

Once the preliminary agreements are made, the due diligence process (DD) will begin. DD refers to the process of the buyer investigating your company to understand all relevant details, including anything that might diminish the value of your business. 

DD can be broken down into the following categories:

  • commercial;
  • financial;
  • legal; and
  • tax.

While the process is driven by the buyer asking you to provide certain information, a smooth DD process requires both parties and their key advisers to be proactive and responsive. 

You can help speed up the process significantly by assembling all the necessary information into place as early as possible. This includes:

  • all contracts with any third parties, including suppliers and customers;
  • service contracts for directors and other staff; 
  • full details of your company’s constitution, including its articles of association;
  • your company’s accounts and annual confirmation statements; 
  • the shareholders and the number of shares issued as well as any shareholder agreements;
  • directors’ details;
  • any debts, liabilities, and financial obligations like mortgages, charges, and liens;
  • details of any ordinary and special resolutions passed by the shareholders;
  • any property leases and land owned by the company; and
  • any on-going or expected litigation where the company is a party to a lawsuit or dispute. 

Share Purchase Agreement 

The share purchase agreement (SPA) is a document that records that a company has been sold. It also contains important details, such as at what price and how the parties have structured the deal. 

While SPAs are not a legal requirement, almost all company sales will involve a detailed SPA. 

The most important terms of the SPA relate to the representations and warranties that you will make to the buyer. These exist to protect the buyer from certain risks after the sale has completed. 

SPAs are complex documents that should be drafted and reviewed by lawyers. Therefore, you should not enter into one without the advice of your solicitor. 

You will also need to consider whether certain conditions need to be met for the purchase to be complete. For example, you may need to ensure there is sufficient shareholder support for you to sell the company. Therefore, the purchase will be conditional on securing the necessary shareholder approval. These are called conditions precedent. 

Key Takeaways 

Selling your business can be a complex and challenging process, but there are five tips you can use to prepare yourself better. These include:

  • obtaining an accurate valuation of your business;
  • considering if you should use a broker;
  • thinking about the essential preliminary agreements you will enter into;
  • preparing for the due diligence process as much as possible; and
  • understanding the importance of the share purchase agreement. 

If you need help selling your business, our experienced business sale and purchase lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today at 0808 196 8584 or visit our membership page.

Frequently Asked Questions

What should I do to prepare to sell my business?

Understanding what to expect is the first step in selling your business. You will need to value your company, determine if you will need a broker, have an idea about how you will negotiate the preliminary agreements, prepare for the due diligence process, and consider what the share purchase agreement may entail. 

How should I prepare for the due diligence process when I sell my business?

You should assemble as much information about your business as possible, such as your accounts and all contracts with third parties. You should then organise this information in a helpful way so that you can speed up the process. 

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Jake Rickman

Jake Rickman

Jake is an Expert Legal Contributor for LegalVision. He is completing his solicitor training with a commercial law firm and has previous experience consulting with investment funds. Jake is also the founder and director of a legal content company.

Qualifications: Masters of Law – LLM, BPP Law School; Masters of Studies, English and American Studies, University of Oxford; Bachelor of Arts, Concentration in Philosophy and Literature, Sarah Lawrence College; Graduate Diploma – Law, The University of Law.

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