{"id":4151,"date":"2022-06-17T03:29:13","date_gmt":"2022-06-17T02:29:13","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=4151"},"modified":"2023-11-12T22:11:43","modified_gmt":"2023-11-12T22:11:43","slug":"registered-trade-mark-symbol","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/registered-trade-mark-symbol\/","title":{"rendered":"What Does the \u00ae Symbol Mean in the UK?"},"content":{"rendered":"\n<p>If you run a business in England and Wales it is important to consider protecting your business&#8217;s intellectual property. One way of doing so is by registering your business\u2019s trade mark. Registration has several benefits, and you can do this through the <a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\">UK Intellectual Property Office<\/a>. This article will discuss <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/types-of-intellectual-property\/\">different types of IP protection<\/a> available for you. It will also discuss what the \u00ae and various other symbols mean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the \u00ae Symbol and Why Should You Use It?<\/h2>\n\n\n\n<p>The \u00ae symbol indicates that the word, phrase, logo, or an adjacent symbol is a <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/have-to-register-trade-mark\/\">registered trade mark<\/a>. It must be specifically registered for the product or service it represents. Further, the symbol can only be used where a trade mark has been registered with the Intellectual Property Office. It can also only be used next to a trade mark in the country it is registered in.&nbsp;<\/p>\n\n\n\n<p>For example, to use the \u00ae symbol on a business logo in England, you must register your trade mark with the Intellectual Property Office. However, if you then expanded into another region, for example, the EU, you would not be able to use the \u00ae symbol next to your logo until you had registered your trade mark in that region.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other Commonly Used Symbols<\/h2>\n\n\n\n<p>If you are familiar with seeing the \u00ae symbol, you have probably also seen a few others and wondered what the differences are. For example, you can use the \u2122 symbol next to logos. The difference between \u2122 and \u00ae however is that you do not have to register your trade mark in order to use the \u2122 symbol. Therefore, if you see the \u2122 symbol next to a business logo, it could mean that its user has not yet registered it. This means it is not necessarily exclusive in character as another business could challenge this, or seek to register it themselves.<\/p>\n\n\n\n<p>Another widely used symbol is the service mark: \u2120. This symbol is different from \u2122 and \u00ae, as it only refers to services rather than products or goods. It is also unregistered in character, similar to \u2122.&nbsp;The \u2120 symbol is most commonly used with banking or legal services and does not guarantee exclusivity, contrastingly to \u00ae.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div 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You should use it if you have registered your mark. The \u00ae symbol next to your trade mark identifies that you have registered it with the Intellectual Property Office. This can help deter any competitors from trying to copy it in any way.&nbsp;<\/p>\n\n\n\n<p>If you have an unregistered trade mark, you can use the \u2122 symbol. This is particularly useful if you are trying to build up a reputation within the public domain. It can help you portray a strong brand identity and can suggest to competitors that your logo is a symbol of your business identity.<\/p>\n\n\n\n<p>If your business mainly provides services, you can make use of the \u2120 symbol. Like the \u2122 symbol, it does not provide you with any legal protection or signify exclusivity. However, you may wish to use it in order to show you are a service provider and to add an element of stronger branding to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dealing With Trade Mark Infringement<\/h2>\n\n\n\n<p>If you have a registered trade mark with the Intellectual Property Office and you believe another business is using your trade mark without consent, or something substantially similar, you may have a legal claim for <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/defences-trade-mark-infringement\/\">trade mark infringement<\/a>. You ultimately have two options if this happens:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Out-of-court Settlement&nbsp;<\/h3>\n\n\n\n<p>One option you could pursue is to opt for an out-of-court settlement. This could potentially include compensation for any financial loss you have sustained as a result of the infringement. You would also not have to go to court, and this would save you the publicity and costs of litigation. A professional mediator may also semi-formally facilitate your matter through mediation. This is one form of <a href=\"https:\/\/legalvision.co.uk\/disputes-litigation\/alternative-dispute-resolution-in-england-wales\/\">alternative dispute resolution<\/a>. Some other forms of alternative dispute resolution include informal negotiations and <a href=\"https:\/\/legalvision.co.uk\/disputes-litigation\/arbitration-5-key-points\/\">arbitration<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Legal Proceedings<\/h3>\n\n\n\n<p>Trade mark registration provides you with exclusivity, so if there has been a violation of this right by another business or individual, you have the right to take another person to court for infringement. This could also result in financial compensation (that is, damages) or a <a href=\"https:\/\/legalvision.co.uk\/disputes-litigation\/costs-orders-uk\/\">costs order<\/a>.&nbsp;<\/p>\n\n\n\n<p>It is important that you seek legal advice before pursuing alternative dispute resolution or litigation. This way you can best weigh up your options and come to an informed decision.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>The \u00ae symbol is used to identify trade marks that you have formally registered with the Intellectual Property Office. Trade marks hold exclusivity rights and their owners benefit from being able to challenge another business or individual if they attempt to copy or use the trade mark. If another business violates your exclusivity in this way, you may be able to bring legal proceedings for infringement or you could potentially reach an out-of-court settlement.<\/p>\n\n\n\n<p>If you need help deciding whether to register a trade mark, our experienced <a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\">intellectual property lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1655431923156\"><strong class=\"schema-faq-question\"><strong>What is the difference between \u00ae and \u2122?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">\u00ae is used for trade marks that have been registered with the Intellectual Property Office, whereas \u2122 is only used for unregistered trade marks. If your trade mark is unregistered, you are not permitted to use the \u00ae symbol.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1655431924591\"><strong class=\"schema-faq-question\"><strong>When can I use the \u2122 symbol?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">The \u2122 symbol can be used without restriction, as it is solely for unregistered trade marks. Therefore, if you have a registered trade mark we recommend using the \u00ae symbol, as this shows other competitors that your trade mark is exclusive to your business.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/4151\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/registered-trade-mark-symbol\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"What Does the \u00ae Symbol Mean in the UK?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you run a business in England and Wales it is important to consider protecting your business&#8217;s intellectual property. One way of doing so is by registering your business\u2019s trade mark. Registration has several benefits, and you can do this through the UK Intellectual Property Office. This article will discuss different types of IP protection<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/registered-trade-mark-symbol\/\">Continue reading <span class=\"sr-only\">&#8220;What Does the \u00ae Symbol Mean in the UK?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13353,"featured_media":3198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2411,1596,886,2429,1338,1030","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,21,186,187,401,806],"class_list":["post-4151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-medium-business","tag-intellectual-property","tag-trade-marks","tag-trade-mark-infringement","tag-symbol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Does the \u00ae Symbol Mean in the UK? 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She is a qualified barrister and lawyer with an interest in immigration and human rights. Fiona has written extensively for LegalVision on Intellectual Property. Qualifications: Bar Professional Training Course, The Manchester Metropolitan University, Masters Degree, LLM in Human Rights and Criminal Justice, Queen's University, Belfast, Bachelor's Degree, LLB Law, Queen Mary University of London","sameAs":["https:\/\/www.linkedin.com\/in\/fiona-prior-30481162\/"],"url":"https:\/\/legalvision.co.uk\/author\/fionaprior\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/registered-trade-mark-symbol\/#faq-question-1655431923156","name":"What is the difference between \u00ae and \u2122?\u00a0","acceptedAnswer":{"@type":"Answer","text":"\u00ae is used for trade marks that have been registered with the Intellectual Property Office, whereas \u2122 is only used for unregistered trade marks. 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