{"id":2862,"date":"2022-04-08T05:51:40","date_gmt":"2022-04-08T04:51:40","guid":{"rendered":"https:\/\/uk.legalvision.com.au\/?p=2862"},"modified":"2026-01-30T11:41:25","modified_gmt":"2026-01-30T11:41:25","slug":"equity-crowdfunding","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/corporations\/equity-crowdfunding\/","title":{"rendered":"What is Equity Crowdfunding?"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Are you a business owner looking for ways to raise capital to finance the next stage in your business&#8217; development? Suppose you are familiar with the general principles of debt and equity financing, but you are particularly curious about equity crowdfunding. This article will provide an overview of equity crowdfunding and then consider the risks associated with crowdfunding and how the equity crowdfunding process tends to work.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What is Equity Crowdfunding?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Equity crowdfunding, also called &#8220;investment-based crowdfunding&#8221;, is a way for businesses to raise money by offering shares to platform investors. <\/span><\/p>\n<div class=\"box box--icon box--info\">\n<p><span data-preserver-spaces=\"true\">This is not a loan, such as what you might get from a bank. Nor is it &#8220;loan-based&#8221; crowdfunding. Instead, you are effectively selling ownership of your business to the platform&#8217;s investors.\u00a0<\/span><\/p>\n<\/div>\n<p><span data-preserver-spaces=\"true\">Equity crowdfunding is an alternative form of equity financing, different from selling shares directly to angel investors or <a href=\"https:\/\/legalvision.co.uk\/startups\/venture-capital-funding\/\">venture capital<\/a> and private equity funds.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are three key parties involved in equity crowdfunding. These include the:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">business selling its shares;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">platform that links the business to potential investors; and\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">platform users that buy shares in your company.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Risks of Equity Crowdfunding<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">As a business owner, there are two principal risks with equity crowdfunding:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">ensuring you comply with specific laws related to how shares in your company are marketed to the public; and\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">choosing the right equity crowdfunding platform.<\/span><\/li>\n<\/ul>\n<div class=\"box box--icon box--info\">\n<p><span data-preserver-spaces=\"true\">Equity crowdfunding is partly regulated by the Financial Conduct Authority (FCA), which governs investment activities in the UK, including some equity crowdfunding platforms&#8217; activities.<\/span><\/p>\n<\/div>\n<p><span data-preserver-spaces=\"true\">Generally speaking, you cannot market your shares to the public unless you are <a href=\"https:\/\/legalvision.co.uk\/startups\/startup-public-private\/\">publicly traded<\/a>. But, practically, if you partner with the right FCA-regulated and compliant platform, this will not be an issue for you.\u00a0<\/span><\/p>\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white  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Each platform will have different capabilities and fee structures, so you must do your due diligence to ensure you are picking the right one.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As a matter of prudence, you may consider only partnering with platforms that the FCA regulates. This ensures that they operate within the bounds of the law.<\/span><\/p>\n<div class=\"box box--icon box--info\">\n<p><span data-preserver-spaces=\"true\">The UK Crowdfunding Association (<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.ukcfa.org.uk\/about-us\/members\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">UKFCA<\/span><\/a><span data-preserver-spaces=\"true\">) is an organisation of FCA-regulated crowdfunding platforms.<\/span><\/p>\n<\/div>\n<h2><span data-preserver-spaces=\"true\">Preparing for the Crowdfunding Process<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The exact process for raising capital through crowdfunding depends on the platform. However, there are several general things you will want to get in order before you approach a platform.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Running the Numbers\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You will need to know how much money you need to raise because this will be the &#8220;target&#8221; that the platform will advertise to investors. Therefore, you may have to meet your target to receive the funds in some cases.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Preparing a Pitch Document<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Your investors will want to know why they should be investing in your company. To this end, you will want to prepare a pitch that details all of your business&#8217;s strengths and how your business will use the equity it raises.\u00a0<\/span><\/p>\n<div class=\"box box--icon box--idea\">\n<p><span data-preserver-spaces=\"true\">Some platforms offer advice and assistance on creating &#8220;pitch decks&#8221;.\u00a0<\/span><\/p>\n<\/div>\n<h3><span data-preserver-spaces=\"true\">Networking<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You will want to leverage your professional network as early as possible, letting your friends, family, and colleagues know of your plan. This is because the more visible your business is, the more likely it will be able to crowdfund successfully.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Organising Your Records\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Most platforms will undertake a due diligence process to investigate your business&#8217;s financial performance and ensure it is a business they are prepared to market to their investor base.\u00a0<\/span><\/p>\n<div class=\"box box--icon box--info\">\n<p><span data-preserver-spaces=\"true\">If you have all of the relevant information prepared in advance, this will signal to the platform that your business is organised and more suited to the crowdfunding process.\u00a0<\/span><\/p>\n<\/div>\n<p><span data-preserver-spaces=\"true\">Essential records to prepare in advance include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">all of your company&#8217;s accounts dating back to its incorporation;\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">contracts you have with customers, clients, and suppliers;\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">employment contracts;\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/business-intellectual-property\/\">intellectual property<\/a> you license or own; and<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">if your company has been involved in any litigation or arbitration proceedings, you will want to have all the relevant documents prepared for the platform&#8217;s inspection.<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Reaching Out to the Platform<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Before contacting the platform, you should ensure that you have followed all the preliminary steps. In addition, some platforms may have particular requirements, so ensure that you have been thorough in your research.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Launching the Fundraiser<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You will likely have to go through a series of steps with the platform before you can &#8220;go live&#8221;, such as complying with their own internal due diligence process and interviewing various members of the platform&#8217;s team.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Key Takeaways<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Equity crowdfunding is a way to raise equity financing in your company. Your business will partner with a fundraising platform and then market your business to its investor network. You will need to partner with a platform that meets your needs and is appropriately regulated. Additionally, you will also need to make a compelling case to both the platform and the crowd of investors why your business is worth investing in.\u00a0<\/span><\/p>\n<p>LegalVision provides ongoing legal support for businesses through our fixed-fee legal membership. Our experienced lawyers help businesses manage contracts, employment law, disputes, intellectual property, and more, with unlimited access to specialist lawyers for a fixed monthly fee. To learn more about LegalVision\u2019s legal membership, call <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a>\u00a0or\u00a0<a href=\"https:\/\/legalvision.co.uk\/membership\/\">visit our membership page<\/a>.\u00a0<\/p>\n<h2>Frequently Asked Questions<\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1649392706601\"><strong class=\"schema-faq-question\"><strong>What is equity crowdfunding?<\/strong><\/strong> <p class=\"schema-faq-answer\">Equity crowdfunding is a way to connect investors with your company through platforms that will market your business to their network. If you succeed in raising the money, the investors will own shares in your company.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1649392714437\"><strong class=\"schema-faq-question\"><strong>What are the risks of crowdfunding as a business owner?<\/strong><\/strong> <p class=\"schema-faq-answer\">In addition to the risks inherent to all equity financings, equity crowdfunding relies on a third-party platform that connects businesses to investors. Therefore, you want to ensure that the platform is regulated correctly, adds value to your fundraising, and the fee structure is appropriate to your business needs.\u00a0<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/2862\" \/>            <input value=\"https:\/\/legalvision.co.uk\/corporations\/equity-crowdfunding\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"What is Equity Crowdfunding?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you a business owner looking for ways to raise capital to finance the next stage in your business&#8217; development? Suppose you are familiar with the general principles of debt and equity financing, but you are particularly curious about equity crowdfunding. This article will provide an overview of equity crowdfunding and then consider the risks<a href=\"https:\/\/legalvision.co.uk\/corporations\/equity-crowdfunding\/\">Continue reading <span class=\"sr-only\">&#8220;What is Equity Crowdfunding?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13461,"featured_media":520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2218,2857,2529,2790,1591,2344","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[28],"tags":[21,103,203,572,664],"class_list":["post-2862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporations","tag-medium-business","tag-business-owner","tag-capital-raising","tag-capital-raise","tag-equity-crowdfunding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Equity Crowdfunding in England and Wales? 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He has completed a Law Degree, the Legal Practice Course and a Masters in Sports Law, specialising in Football Law.","url":"https:\/\/legalvision.co.uk\/author\/kieranram\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/corporations\/equity-crowdfunding\/#faq-question-1649392706601","name":"What is equity crowdfunding?","acceptedAnswer":{"@type":"Answer","text":"Equity crowdfunding is a way to connect investors with your company through platforms that will market your business to their network. If you succeed in raising the money, the investors will own shares in your company.\u00a0","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/corporations\/equity-crowdfunding\/#faq-question-1649392714437","name":"What are the risks of crowdfunding as a business owner?","acceptedAnswer":{"@type":"Answer","text":"In addition to the risks inherent to all equity financings, equity crowdfunding relies on a third-party platform that connects businesses to investors. Therefore, you want to ensure that the platform is regulated correctly, adds value to your fundraising, and the fee structure is appropriate to your business needs.\u00a0","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/2862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13461"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=2862"}],"version-history":[{"count":7,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/2862\/revisions"}],"predecessor-version":[{"id":195823,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/2862\/revisions\/195823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/520"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=2862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=2862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=2862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}