{"id":2541,"date":"2022-03-06T21:54:13","date_gmt":"2022-03-06T21:54:13","guid":{"rendered":"https:\/\/uk.legalvision.com.au\/?p=2541"},"modified":"2024-09-19T06:40:31","modified_gmt":"2024-09-19T05:40:31","slug":"refund-policy","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/refund-policy\/","title":{"rendered":"What Should I Include in My Refund Policy?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Businesses in England and Wales must respect the rights of consumers who receive goods and services from them. One key right that consumers have is the power to seek a refund for an order that was delivered incorrectly. For that reason, it is important for business owners to implement an effective refund policy. By doing so, you will avoid the legal pitfalls that can occur if you do not respect <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/consumer-rights-act\/\">your customers&#8217; consumer rights<\/a>. Additionally, a good refund policy can also act as a marketing tool and can help you improve customer satisfaction. This article will explain what you need to include in your refund policy and why your business needs one.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What is a Refund Policy and Why Should I Have One?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Refund policies are the rules retailers put in place to manage their refund and return operations. You do not need a refund policy under the law. Nevertheless, it is a good idea to have one in place to help your organisation stay in line with consumer protection regulations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Refund policies will generally set out the terms for when customers can and cannot get their original payment back from the goods you have sold them.<\/span><\/p>\n<h3>Importance of a Consumer-oriented Refunds Policy<\/h3>\n<p><span style=\"font-weight: 400\">According to Invesp<\/span><span style=\"font-weight: 400\">, 67% of consumers check a businesses refunds policy before purchasing an item. For that reason, if you have a customer-orientated refunds policy in place, it is likely you will be able to make a sale.\u00a0<\/span><\/p>\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\">A customer-oriented refunds policy is one that fairly respects the rights and desires of a customer to ensure you refund them if they are not happy with an item they have purchased. <\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">Additionally, a consumer-oriented refunds policy can act as a good marketing tool. This is because many customers will not want to do business with you if you do not have a good refund policy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The art of writing a good refund policy is to ensure your business clearly states the occasions when a customer can seek a refund and how they can go about obtaining a refund. Moreover, as much as having a good refund policy can help you comply with <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/new-ecommerce-business-consumer-protection\/\">consumer protection regulations<\/a>, it can also improve your customers\u2019 satisfaction and help you get more business.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Do I Need a Refund Policy?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Not having a refund policy in place can mean that your business can seriously struggle to get more sales. Indeed, having a refund policy is now becoming a staple for most online businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Many businesses that offer services or goods to customers can implement a refunds policy. For example, you may want to think about implementing a refund policy if you are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">an e-commerce business;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a food or restaurant owner;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a media streaming provider;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a parcel logistics operator;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a clothing shop; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a travel and tourism business.<\/span><\/li>\n<\/ul>\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular 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Misleading refund policies and those that do not direct customers on how to quickly submit a refund request can turn customers away from wanting to buy goods from your shop.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Invesp also reports<\/span><span style=\"font-weight: 400\"> that 58% of customers would prefer a no-hassle, easy to use refunds process that allows customers to be efficiently refunded for their purchases. Therefore, when drafting your returns policy, there are several things you ought to include to help you improve the satisfaction of your customers and make their shopping experience more enjoyable.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Identify Refundable Items<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Your returns policy should clearly identify what items you are willing to refund. Providing examples of what your customers can return and receive refunds for helps give them greater clarity on your policy. Additionally, providing examples can help them decide on whether to shop with you or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You may also want to add provisions on exchanging items to your refund policy, for example, if you deal in the clothing business. Exchange policies help customers who buy the wrong size or colour of an item rectify that mistake and swap that wrong item for the correct one. They can also help you retain the full cost of the item without offering a refund.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Identify Non-refundable Items<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Identifying non-refundable items is especially important if you are dealing in what is known as \u2018final sale\u2019 products. These goods cannot be refunded or used again after a customer has bought them.\u00a0<\/span><\/p>\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\">You should state clearly in your refunds policy which products are non-refundable.\u00a0<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">By plainly establishing what products are non-refundable on both your refund policy and perhaps on each product description, you will be able to manage your customer\u2019s expectations better.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">When Can a Customer Qualify for a Refund?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Perhaps the most essential part of your refund policy is identifying the circumstances where someone can claim a refund from you. For example, consumers will usually qualify for a refund if an item they have bought:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">is <a href=\"https:\/\/legalvision.co.uk\/disputes-litigation\/bought-faulty-products-from-a-supplier\/\">faulty or damaged<\/a>;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">differs from the original description presented to them;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">is not fit for purpose;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">is delivered late; or\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">is unsafe.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Length of Refund Time\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">It is also important to disclose reasonable time limits after which a customer can no longer reasonably make a refund request. These limits should not stop the customer from fairly claiming a refund after making a purchase. For example, you could extend your refund period to either 30, 60, 90 or 120 days after the purchase date.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">How to Apply for a Refund\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Your refund policy must set out your refund process and how a customer can initiate that procedure. That means if your refund process happens online, it is advisable to include links to direct customers to this site, with a step-by-step guide on how to initiate a refund claim or provide them with phone numbers or email addresses on where they can claim a refund.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your policy should also detail how a customer can deliver those goods back to you, whether that means dropping the items off in-store or sending them back to you via post. You should also outline how they should expect to receive their refund.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Other Consumer Benefits<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As a return policy can sometimes act as a marketing tool, businesses sometimes add a few customer benefits to their policies to help them draw more customers into buying new products on their site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Two common benefits are money-back guarantees and free shipping on any return order. Money-back consumer guarantees provide great benefits to customers who simply want to return an item if they are unsatisfied. Likewise, free shipping policies further give consumers the comfort that they can make free returns without being excessively charged.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key Takeaways\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Having a customer-focused returns policy is not just a way for businesses to abide by <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/contracts-sale-of-goods-act\/\">consumer protection laws<\/a>. They also can improve business\u2019 marketing strategies too. In your refund policy, you should:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">state what items your business will refund and exchange;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">state what items are non-refundable;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">outline the circumstances when a customer can claim a refund;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">detail how long they have to make that refund; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">outline how to claim a refund.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">It is advisable to get a lawyer\u2019s advice when drafting a product returns policy. If you need advice on how your business can stay compliant with consumer protection regulations, our <a href=\"https:\/\/legalvision.co.uk\/ecommerce-lawyers-lp\/\">experienced e-commerce lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\">membership page<\/a>.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1646603179990\"><strong class=\"schema-faq-question\">Can I copy and paste a refund policy from another retailer?\u00a0<\/strong> <p class=\"schema-faq-answer\">No. Even if you deal in the same industry and sell the same goods as that retailer, you should draft a unique refund policy tailored to your business, which will have different practices compared to theirs.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1646603195999\"><strong class=\"schema-faq-question\">When can a customer insist on a refund?\u00a0<\/strong> <p class=\"schema-faq-answer\">A customer can insist on a refund if a product you have provided them is not safe, is faulty or is damaged.\u00a0<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/2541\" \/>            <input value=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/refund-policy\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"What Should I Include in My Refund Policy?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Businesses in England and Wales must respect the rights of consumers who receive goods and services from them. One key right that consumers have is the power to seek a refund for an order that was delivered incorrectly. For that reason, it is important for business owners to implement an effective refund policy. By doing<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/refund-policy\/\">Continue reading <span class=\"sr-only\">&#8220;What Should I Include in My Refund Policy?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13324,"featured_media":525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1379,2104,1802,2334,1040,1976","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[34],"tags":[54,360,640,645],"class_list":["post-2541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-online-business","tag-online-business","tag-commercial-contract","tag-consumer-protection","tag-refund-policy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Should I Include in My Refund Policy? 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He has two years experience working at a City firm in London, and is a qualified journalist with the Press Association. While Eddie has experience working in Commercial Law, he has special expertise in Medical Law and Health Care practice having completed a Master's in Law with Medicine and Health Care at the University of Liverpool. Qualifications: Master of Laws (LLM), University of Liverpool; Law with Philosophy (LLB Hons), University of Liverpool; NCTJ Level 5 Diploma, Sports Journalism, Press Association.","sameAs":["https:\/\/www.linkedin.com\/in\/eddie-carruthers-4a72a2b2\/"],"url":"https:\/\/legalvision.co.uk\/author\/edwardcarruthers\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/refund-policy\/#faq-question-1646603179990","name":"Can I copy and paste a refund policy from another retailer?\u00a0","acceptedAnswer":{"@type":"Answer","text":"No. Even if you deal in the same industry and sell the same goods as that retailer, you should draft a unique refund policy tailored to your business, which will have different practices compared to theirs.\u00a0","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/refund-policy\/#faq-question-1646603195999","name":"When can a customer insist on a refund?\u00a0","acceptedAnswer":{"@type":"Answer","text":"A customer can insist on a refund if a product you have provided them is not safe, is faulty or is damaged.\u00a0","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/2541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13324"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=2541"}],"version-history":[{"count":12,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/2541\/revisions"}],"predecessor-version":[{"id":190457,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/2541\/revisions\/190457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/525"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=2541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=2541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=2541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}