{"id":196414,"date":"2026-03-20T02:34:33","date_gmt":"2026-03-20T02:34:33","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=196414"},"modified":"2026-03-23T02:51:54","modified_gmt":"2026-03-23T02:51:54","slug":"good-faith-in-business-contracts","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/regulatory-compliance\/good-faith-in-business-contracts\/","title":{"rendered":"Do You Have to Act in Good Faith in Business Contracts?"},"content":{"rendered":"\n<p>If you supply goods or services, you need to understand how \u201cgood faith\u201d operates in your contracts. Customers often ask you to include good faith clauses, but these clauses can create real legal and commercial risk if you accept them without careful drafting. You should treat these clauses as legally significant, not just commercial formalities. This article explores a high-level introduction to legal issues relevant to good faith and how your business should approach negotiating such clauses in your business-to-business contracts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Does English Law Require You to Act in Good Faith?<\/h2>\n\n\n\n<p>English contract law prioritises <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/written-business-contract-mandatory\/\">freedom of contract<\/a>. This means you can pursue your own commercial interests, if you act within the terms of your agreement.<\/p>\n\n\n\n<p>Unlike some other legal systems, English law does not recognise a general duty of good faith. You are not automatically required to act \u201cfairly\u201d or \u201creasonably\u201d unless your contract says so.<\/p>\n\n\n\n<p>However, good faith can still arise in two key ways.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td>1. You can create an express obligation by including a good faith clause in your contract. If you agree to such a clause, you must comply with it.<\/td><\/tr><tr><td>2. Courts may recognise more limited duties in specific situations. These typically arise in long-term, collaborative arrangements such as joint ventures, franchise agreements or distribution relationships. In these cases, the court may treat the contract as a \u201crelational contract\u201d and imply obligations of honesty and cooperation.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div  class=\"box box--icon box--star\">\n    <p>There is also a related concept known as the Braganza duty. If your contract gives you discretion that affects both parties, you must exercise that discretion honestly and not arbitrarily or irrationally. These exceptions are narrow, but they can have serious consequences if they apply to your contract.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Does a Good Faith Clause Mean in Practice?<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/legalvision.co.uk\/employment\/good-faith-obligation\/\">good faith clause<\/a> usually requires you to act honestly and cooperate with the other party. However, there is no single definition. The meaning depends entirely on the wording of the clause and the context of the contract.<\/p>\n\n\n\n<p>If the clause is vague, a customer may argue that you acted unfairly or failed to cooperate, even where you believe you acted within your commercial rights.<\/p>\n\n\n\n<div  class=\"box box--icon box--star\">\n    <p><!-- wp:paragraph -->For example, a broadly drafted clause could limit your ability to <span style=\"font-size: 1rem\">enforce strict contractual rights, <\/span>make commercially advantageous decisions and prioritise your own business interests in negotiations or performance.<\/p>\n<\/div>\n\n\n\n<p>Once included, a good faith clause can become a tool for disputes. It can give the other party grounds to challenge your decisions and potentially bring a claim.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar 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While they often appear reasonable, they can introduce uncertainty into otherwise clear <a href=\"https:\/\/legalvision.co.uk\/corporations\/responsibilities-to-business-partners\/\">contractual arrangements<\/a>.<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>If the clause is not tightly drafted, it becomes difficult to predict how a court will interpret your obligations. This can lead to disputes, increased legal costs and disruption to your commercial operations. There is also a practical risk where a broad good faith obligation may restrict how you manage the contract in practice. It can limit your flexibility, particularly where you need to make quick or commercially driven decisions.<\/p>\n<\/div>\n\n\n\n<p>In some cases, customers may rely on a good faith clause to challenge decisions that are otherwise permitted under the contract. This can expose you to claims even where you have complied with the express terms of the agreement.<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2023\/05\/03024102\/LegalVision_UK-Supplier-Contracts-Checklist.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Supplier Contracts Checklist<\/div>\n            <div class=\"body-text\">\n                <p>Download this free Supplier Contracts Checklist to ensure your contracts will meet your business\u2019 needs.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/supplier-contracts-checklist.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">How You Should Approach Good Faith Clauses in Negotiations<\/h2>\n\n\n\n<p>If a customer asks you to include a good faith clause, you should not accept it without review. You need to assess how it will operate in practice and whether it aligns with your commercial objectives.<\/p>\n\n\n\n<p>You should focus on clarity. Where possible, define what \u201cgood faith\u201d means in the context of the contract. Link the obligation to specific actions or scenarios rather than leaving it open-ended.<\/p>\n\n\n\n<div  class=\"box box--icon box--idea\">\n    <p>Avoid broad or vague wording that could restrict your ability to act in your own commercial interests. You should also ensure the clause does not conflict with your other contractual rights, particularly any rights to exercise discretion or enforce strict terms.<\/p>\n<\/div>\n\n\n\n<p>If the clause cannot be clearly defined or creates uncertainty, you should push back or propose narrower wording.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>English law does not impose a general duty to act in good faith. You only take on that obligation if your contract creates it or in limited recognised situations. If you agree to a good faith clause, you must comply with it, and its meaning will depend on how it is drafted. Poorly drafted clauses create uncertainty and increase the risk of disputes. You should review and negotiate these clauses carefully. Keep them clear, specific and aligned with your commercial objectives, and seek legal advice where needed.<\/p>\n\n\n\n<p>LegalVision provides ongoing legal support for businesses through our fixed-fee legal membership. Our experienced <a href=\"https:\/\/legalvision.co.uk\/corporate-lawyers-lp\/\">commercial lawyers<\/a> help businesses manage contracts, employment law, disputes, intellectual property, and more, with unlimited access to specialist lawyers for a fixed monthly fee. To learn more about LegalVision\u2019s legal membership, call <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or <a href=\"https:\/\/legalvision.co.uk\/membership\/\" target=\"_blank\" rel=\"noreferrer noopener\">visit our membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1773973263656\"><strong class=\"schema-faq-question\"><strong>What can be risky about a good-faith clause?<\/strong><\/strong> <p class=\"schema-faq-answer\">A good-faith clause can create uncertainty if it is not clearly defined. Because English law does not recognise a general duty of good faith, courts interpret each clause based on its wording and context. If the clause is vague, your customer could argue that you breached it. To mitigate this risk, your business should clearly define its duty so that you are certain about your obligations.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773973269573\"><strong class=\"schema-faq-question\"><strong>Should I agree to act in good faith if a customer asks?<\/strong><\/strong> <p class=\"schema-faq-answer\">This requires a careful decision on a case-by-case basis in your <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/stage-business-contract\/\">business contracts<\/a>. Review the relevant clause carefully before agreeing to it. Accept it only if it is clear, specific and commercially workable and seek legal advice to understand how it affects your rights if you are unsure<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/196414\" \/>            <input value=\"https:\/\/legalvision.co.uk\/regulatory-compliance\/good-faith-in-business-contracts\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Do You Have to Act in Good Faith in Business Contracts?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you supply goods or services, you need to understand how \u201cgood faith\u201d operates in your contracts. Customers often ask you to include good faith clauses, but these clauses can create real legal and commercial risk if you accept them without careful drafting. You should treat these clauses as legally significant, not just commercial formalities.<a href=\"https:\/\/legalvision.co.uk\/regulatory-compliance\/good-faith-in-business-contracts\/\">Continue reading <span class=\"sr-only\">&#8220;Do You Have to Act in Good Faith in Business Contracts?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13436,"featured_media":191792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[32],"tags":[20,21,2623,2624],"class_list":["post-196414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regulatory-compliance","tag-small-business","tag-medium-business","tag-good-faith-clause","tag-braganza-duty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do You Have to Act in Good Faith in Business Contracts? 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She is an experienced legal content writer who enjoys writing legal guides, blogs, and know-how tools for businesses. She studied History at University College London and then developed a passion for law, which inspired her to become a qualified lawyer. Sej enjoys drawing on her legal knowledge and practical commercial acumen to draft legal content that is commercially focused and easy for businesses to understand. She is passionate about breaking down complex legal concepts into clear and valuable insights which businesses can digest and learn from. Sej has a strong interest in fast-developing areas such as data privacy law and AI and has drafted articles which have been published in leading UK legal website publications, including The Lawyer and The Law Society Gazette websites.","sameAs":["https:\/\/www.linkedin.com\/in\/sejlamba\/"],"url":"https:\/\/legalvision.co.uk\/author\/sehajlamba\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/regulatory-compliance\/good-faith-in-business-contracts\/#faq-question-1773973263656","name":"What can be risky about a good-faith clause?","acceptedAnswer":{"@type":"Answer","text":"A good-faith clause can create uncertainty if it is not clearly defined. Because English law does not recognise a general duty of good faith, courts interpret each clause based on its wording and context. If the clause is vague, your customer could argue that you breached it. To mitigate this risk, your business should clearly define its duty so that you are certain about your obligations.\u00a0","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/regulatory-compliance\/good-faith-in-business-contracts\/#faq-question-1773973269573","name":"Should I agree to act in good faith if a customer asks?","acceptedAnswer":{"@type":"Answer","text":"This requires a careful decision on a case-by-case basis in your <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/stage-business-contract\/\">business contracts<\/a>. Review the relevant clause carefully before agreeing to it. Accept it only if it is clear, specific and commercially workable and seek legal advice to understand how it affects your rights if you are unsure","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/196414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13436"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=196414"}],"version-history":[{"count":2,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/196414\/revisions"}],"predecessor-version":[{"id":196453,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/196414\/revisions\/196453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/191792"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=196414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=196414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=196414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}