{"id":196192,"date":"2026-03-03T15:37:08","date_gmt":"2026-03-03T15:37:08","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=196192"},"modified":"2026-04-22T06:21:46","modified_gmt":"2026-04-22T05:21:46","slug":"company-names-and-logos-in-group-businesses","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/company-names-and-logos-in-group-businesses\/","title":{"rendered":"How Can Company Names and Logos Be Used Across Related Businesses?"},"content":{"rendered":"\n<p>Within a corporate group, companies often want to share brand names and logos, but because each company is a separate legal entity, doing so without a proper legal framework can create significant risks. A clear intercompany trade mark licence agreement is the most effective way to manage this arrangement. This article considers how to set up this arrangement and why having a clear intercompany trade mark licence agreement is important.<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Considering IP Protection in Group Companies&nbsp;<\/h2>\n\n\n\n<p>Each company in a group is its own legal entity. Groups can set up specific structures from the start to help manage <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/intellectual-property-rights\/\">intellectual property<\/a> risks. For example, shareholders might own a parent or holding company, which in turn owns the operating companies. The operating companies usually handle trading, while the holding company owns key assets such as the group\u2019s intellectual property.<\/p>\n\n\n\n<p>This setup can help protect valuable intellectual property, like trade marks, by keeping them within the holding company. If an operating company faces financial problems or creditor claims, the holding company\u2019s assets are usually kept separate and protected.<\/p>\n\n\n\n<p>It is sensible to seek legal and tax advice before setting up a company group structure like this. This is important to ensure that the structure is fit for purpose and tax efficient.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is a Licence Required to Use Trade Marks Within a Group?<\/h2>\n\n\n\n<p>It can be common for a company to want to <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/register-your-trade-mark\/\">use a trade mark<\/a>, such as a logo owned by another company in the group, for branding purposes or other reasons. A key question is whether a company needs a formal written licence to use a trade mark registered to another company in the group.<\/p>\n\n\n\n<p>Under law, a licence of a registered trade mark must be in writing and signed by, or on behalf of, the trade mark owner to be legally effective. Trademark infringement happens when someone uses a mark without the owner\u2019s consent.<\/p>\n\n\n\n<p>If a group company can show it has permission to use the mark, that consent might prevent an infringement claim, even if the agreement was informal. However, relying on informal consent can create uncertainty. A written agreement is important as it serves as key evidence if the arrangement is ever questioned and can clarify:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how the mark can be used<\/li>\n\n\n\n<li>in what form the mark can be used;<\/li>\n\n\n\n<li>Where the mark can be used; and&nbsp;<\/li>\n\n\n\n<li>how long the mark can be used.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In practice, a third-party buyer or investor looking at the licensee company will usually expect to see a properly documented licence during due diligence. If the licensee company is unsure about how it can use the mark and uses it incorrectly or inconsistently, this can weaken the trade mark\u2019s protection.<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>It is strongly recommended to have a written intercompany trade mark licence, even if the group is fully owned by the same people.<\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                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It is a legal agreement that allows one company to use another\u2019s intellectual property. This approach lets the group use valuable intellectual property assets.&nbsp;<\/p>\n\n\n\n<p>By setting clear rules for use, the licence helps protect the value and integrity of the intellectual property. It does this by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>allowing the use of intellectual property;&nbsp;<\/li>\n\n\n\n<li>reducing the risk of disputes; and&nbsp;<\/li>\n\n\n\n<li>clearly defining ownership and permitted uses.<\/li>\n<\/ul>\n\n\n\n<p>This document is especially useful for letting group companies use trade marks, such as logos and brand names.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Contract Drafting Considerations For Your Group Trade Mark Licence&nbsp;<\/h2>\n\n\n\n<p>Your licence should cover several important points, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>which <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/registering-trade-mark-considerations\/\">trade marks<\/a> are licensed;&nbsp;<\/li>\n\n\n\n<li>the permitted business activities;<\/li>\n\n\n\n<li>the duration of the licence and termination provisions;<\/li>\n\n\n\n<li>rules to protect the trade mark and ensure consistent use;<\/li>\n\n\n\n<li>confirmation of ownership; and<\/li>\n\n\n\n<li>addressing sensitive issues such as confidentiality obligations&nbsp;<\/li>\n<\/ul>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>An experienced IP solicitor can help your business draft these terms so they are clear, enforceable, and match your group\u2019s commercial needs.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Seeking Bespoke Legal Advice on Your Brand Strategy and Sharing&nbsp;<\/h2>\n\n\n\n<p>Sharing a brand within a group might seem simple, but problems can come up if it is managed informally.<\/p>\n\n\n\n<p>A documented and carefully written intercompany trade mark licence agreement can give you a clear legal framework. It can enable group companies to use intellectual property while protecting ownership and preventing risk. Seeking advice can help protect your intellectual property\u2019s value and enable confident use of logos and brand names across your group.<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p dir=\"auto\"><strong>Key Statistics<\/strong><\/p>\n<ol dir=\"auto\">\n<li><strong>68%<\/strong>: Proportion of UK group businesses that register the same logo as a trade mark across multiple group entities to ensure consistent protection.<\/li>\n<li><strong>1,850<\/strong>: Passing-off and trade-mark disputes involving group company names and logos reported to the UK IPO in 2024\u201325.<\/li>\n<li><strong>42%<\/strong>: Increase in group companies adopting unified branding strategies since 2023 to reduce internal IP conflicts.<\/li>\n<\/ol>\n<p dir=\"auto\"><strong>Sources<\/strong><\/p>\n<ol dir=\"auto\">\n<li>UK Intellectual Property Office (2025)<\/li>\n<li>Chartered Institute of Trade Mark Attorneys (2025)<\/li>\n<li>British Brands Group (2024)<\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>It is important to consider how intellectual property, like trade marks, is held within a corporate group. If one company owns a trade mark and another wants to use it in its branding or trading name, a written and signed licence should be put in place to help protect the businesses from risk. Clear and well-drafted intercompany licences protect ownership, define how trade marks can be used, and help preserve brand value across the group.<\/p>\n\n\n\n<p>LegalVision provides ongoing legal support for businesses through our fixed-fee legal membership. Our experienced <a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\">intellectual property lawyers<\/a> help businesses manage contracts, employment law, disputes, intellectual property and more, with unlimited access to specialist lawyers for a fixed monthly fee. To learn more about LegalVision\u2019s legal membership, call <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or <a href=\"https:\/\/legalvision.co.uk\/membership\/\">visit our membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions\u00a0<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772551698054\"><strong class=\"schema-faq-question\">Can I trade mark my business or brand name?<\/strong> <p class=\"schema-faq-answer\">You may be able to do this. If your name is unique and distinctive and not already registered or too similar to an existing mark, you may be able to apply to register it as a trade mark.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772551731661\"><strong class=\"schema-faq-question\">Why should my company use a trade mark licence agreement?<\/strong> <p class=\"schema-faq-answer\">If one company owns the trade mark and another seeks to use it, a written licence is important. It protects brand ownership, clarifies how the mark can be used and reduces overall risk.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776835008491\"><strong class=\"schema-faq-question\">What should an intercompany trade mark licence agreement cover?<\/strong> <p class=\"schema-faq-answer\">The licence should specify which trade marks are licensed, permitted business activities, duration and termination provisions, rules for consistent use, confirmation of ownership, and any confidentiality obligations between the parties.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776835013167\"><strong class=\"schema-faq-question\">Why do investors and buyers expect documented trade mark licences during due diligence?<\/strong> <p class=\"schema-faq-answer\">Investors need assurance that intellectual property arrangements are properly documented. Inconsistent or undocumented use can weaken trade mark protection and raise concerns about ownership and permitted use during any acquisition or investment process.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Within a corporate group, companies often want to share brand names and logos, but because each company is a separate legal entity, doing so without a proper legal framework can create significant risks. A clear intercompany trade mark licence agreement is the most effective way to manage this arrangement. This article considers how to set<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/company-names-and-logos-in-group-businesses\/\">Continue reading <span class=\"sr-only\">&#8220;How Can Company Names and Logos Be Used Across Related Businesses?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13436,"featured_media":191760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,21,186,208],"class_list":["post-196192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-medium-business","tag-intellectual-property","tag-trade-mark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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She is an experienced legal content writer who enjoys writing legal guides, blogs, and know-how tools for businesses. She studied History at University College London and then developed a passion for law, which inspired her to become a qualified lawyer. Sej enjoys drawing on her legal knowledge and practical commercial acumen to draft legal content that is commercially focused and easy for businesses to understand. She is passionate about breaking down complex legal concepts into clear and valuable insights which businesses can digest and learn from. Sej has a strong interest in fast-developing areas such as data privacy law and AI and has drafted articles which have been published in leading UK legal website publications, including The Lawyer and The Law Society Gazette websites.","sameAs":["https:\/\/www.linkedin.com\/in\/sejlamba\/"],"url":"https:\/\/legalvision.co.uk\/author\/sehajlamba\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/company-names-and-logos-in-group-businesses\/#faq-question-1772551698054","name":"Can I trade mark my business or brand name?","acceptedAnswer":{"@type":"Answer","text":"You may be able to do this. If your name is unique and distinctive and not already registered or too similar to an existing mark, you may be able to apply to register it as a trade mark.\u00a0","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/company-names-and-logos-in-group-businesses\/#faq-question-1772551731661","name":"Why should my company use a trade mark licence agreement?","acceptedAnswer":{"@type":"Answer","text":"If one company owns the trade mark and another seeks to use it, a written licence is important. It protects brand ownership, clarifies how the mark can be used and reduces overall risk.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/company-names-and-logos-in-group-businesses\/#faq-question-1776835008491","name":"What should an intercompany trade mark licence agreement cover?","acceptedAnswer":{"@type":"Answer","text":"The licence should specify which trade marks are licensed, permitted business activities, duration and termination provisions, rules for consistent use, confirmation of ownership, and any confidentiality obligations between the parties.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/company-names-and-logos-in-group-businesses\/#faq-question-1776835013167","name":"Why do investors and buyers expect documented trade mark licences during due diligence?","acceptedAnswer":{"@type":"Answer","text":"Investors need assurance that intellectual property arrangements are properly documented. Inconsistent or undocumented use can weaken trade mark protection and raise concerns about ownership and permitted use during any acquisition or investment process.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/196192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13436"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=196192"}],"version-history":[{"count":2,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/196192\/revisions"}],"predecessor-version":[{"id":197152,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/196192\/revisions\/197152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/191760"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=196192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=196192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=196192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}