{"id":193149,"date":"2025-03-27T15:49:17","date_gmt":"2025-03-27T15:49:17","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=193149"},"modified":"2025-03-27T23:36:43","modified_gmt":"2025-03-27T23:36:43","slug":"gdpr-profiling","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/data-privacy-it\/gdpr-profiling\/","title":{"rendered":"GDPR and Profiling: What Small Businesses Need to Know"},"content":{"rendered":"\n

Small businesses must prioritise compliance with the UK data protection regime, which includes the UK GDPR<\/a> and the Data Protection Act 2018<\/em> (DPA 2018<\/strong>), when they process personal information. Certain business activities can create complex and significant data protection law obligations. For example, profiling involving personal data is a complex area that can create serious compliance risks. The UK GDPR defines profiling as any form of automated processing of personal data that evaluates certain personal aspects about a person. This might include their behaviour, preferences, or interests. You must carefully consider the rules around profiling under data protection law. <\/p>\n\n\n\n

This article introduces some key data protection issues around profiling that your business should understand before engaging in these activities, considering the UK ICO guidance<\/a> for businesses.<\/p>\n\n\n\n

What is the UK GDPR?<\/h2>\n\n\n\n

The UK GDPR is the key law defining how your business must handle personal data. It applies to nearly all companies, as most collect or use some form of personal information.<\/p>\n\n\n\n

The UK GDPR<\/a> gives individuals substantial rights and places legal compliance <\/a>responsibilities on your business. If you fail to meet those duties, the Information Commissioner’s Office (ICO<\/strong>) can issue heavy fines and take enforcement action.<\/p>\n\n\n\n

Profiling is just one of the many areas covered under the UK GDPR. You must assess whether your profiling is subject to specific rules under Article 22, particularly where it is part of a solely automated decision that significantly affects individuals. <\/p>\n\n\n\n

What is Profiling?<\/h2>\n\n\n\n

Profiling means using automated processing of personal data to evaluate aspects about someone. This can include their behaviour, preferences, economic situation, health, or movements.<\/p>\n\n\n\n

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For example, your business might use profiling to analyse how people interact with your website or to tailor product recommendations. Profiling typically involves your business collecting data, analysing it using automated tools, and applying the results to make predictions about an individual or group.<\/p>\n<\/div>\n\n\n\n\n\n Continue reading this article below the form\n <\/i>\n<\/a>\n

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