{"id":192183,"date":"2025-01-09T10:15:48","date_gmt":"2025-01-09T10:15:48","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=192183"},"modified":"2025-01-09T23:38:23","modified_gmt":"2025-01-09T23:38:23","slug":"gdpr-compliance-gaming-platform-operators","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/data-privacy-it\/gdpr-compliance-gaming-platform-operators\/","title":{"rendered":"GDPR Compliance for Gaming Platform Operators"},"content":{"rendered":"\n<p>The gaming industry is creative and exciting, with fast developments and technological innovation influencing the market and giving businesses in this space the opportunity for rapid growth. However, companies operating in this industry face increasing scrutiny over their use of personal data. Under UK GDPR rules, gaming platforms acting as data controllers have numerous obligations to safeguard user data. When their services are likely to be accessed by children, platforms must comply with strict additional legal obligations. This article will explore some key data protection compliance considerations for gaming platforms acting as data controllers when processing user data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Key Data Protection Obligations for Gaming Platforms?<\/h2>\n\n\n\n<p>Gaming platforms (particularly mobile apps) often collect a wide range of personal data, such as players&#8217; contact details, location data, social media profiles, photographs, and gaming or spending habits.&nbsp;<\/p>\n\n\n\n<p>Understanding your platform&#8217;s data collection and flows is critical as a first step for compliance. You can achieve this by carrying out a data mapping exercise to understand how your business collects, stores, and shares personal data.<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>Your specific obligations under <a href=\"https:\/\/legalvision.co.uk\/data-privacy-it\/uk-gdpr-privacy-culture-important\/\">UK GDPR<\/a> will depend on how your platform processes personal data.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Common Considerations<\/h3>\n\n\n\n<p>However, these are some common considerations for gaming platforms operating and processing personal data as data controllers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>platforms must establish a lawful basis for processing personal data (such as fulfilling a contract, pursuing legitimate business interests, or obtaining user consent). <a href=\"https:\/\/legalvision.co.uk\/data-privacy-it\/consent-uk-gdpr-rules\/\">Consent must be freely given<\/a>, informed, specific, and unambiguous, meeting the high UK GDPR threshold. Platforms must allow users to withdraw consent easily, which can be done through tools such as in-game settings or account dashboards. Platforms must keep clear records of when and how they obtained consent to demonstrate compliance. However, consent can be a challenging lawful basis to rely upon, and you should carefully consider whether it is appropriate in the circumstances;<\/li>\n\n\n\n<li>transparency is a fundamental principle of UK GDPR and vital for a gaming platform. Platforms must clearly explain to users what data they collect, how it will be used, and who will access it. Privacy policies should be clear, accessible, and presented at key points of data collection, such as account creation;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gaming platforms must carry out Data Protection Impact Assessments (<strong>DPIAs<\/strong>) for high-risk processing activities. DPIAs identify risks and ensure safeguards are in place; and<\/li>\n\n\n\n<li>platforms must be able to facilitate data subject rights (such as access or deletion requests) and design systems to handle these without disrupting other users&#8217; experiences.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Additional Considerations<\/h3>\n\n\n\n<p>Some additional considerations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>data management is key, particularly given the high volumes of data a platform may process. Gaming platforms must clearly define data retention periods and securely delete player data that is no longer required; and<\/li>\n\n\n\n<li>platforms offering services to children need to comply with additional legal rules (which can be complex, broad and challenging in practice) such as providing child friendly privacy information. The Information Commissioner&#8217;s Office (<strong>ICO<\/strong>) has issued <a href=\"https:\/\/ico.org.uk\/for-organisations\/uk-gdpr-guidance-and-resources\/childrens-information\/childrens-code-guidance-and-resources\/top-tips-for-games-designers-how-to-comply-with-the-children-s-code\/\">detailed guidance for game designers<\/a>, particularly in light of the Children&#8217;s Code.<\/li>\n<\/ul>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>For instance, the ICO recommends turning off behavioural profiling for marketing by default. It is vital that in-scope gaming platforms understand and comply with additional rules around child data privacy.<\/p>\n<\/div>\n\n\n\n<p>Platforms <a href=\"https:\/\/legalvision.co.uk\/data-privacy-it\/ongoing-legal-advice-uk-gdpr-compliance\/\">should seek legal advice<\/a> for a full understanding of their specific compliance obligations.  This will be based on the way they use personal data in practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Should Gaming Platforms Secure User Data?<\/h2>\n\n\n\n<p>Strong security measures are crucial for protecting user data, particularly given the large volumes of player information a game will typically use. Platforms should access which measures are best placed to protect users.  They can use various tools to safeguard data during transmission and storage.&nbsp;<\/p>\n\n\n\n<p>Gaming platforms can restrict access to personal data to employees, contractors, and agents who need it for business purposes but otherwise carefully safeguard data. Any individuals privy to personal data should follow strict instructions and confidentiality obligations to help protect it from risk.<\/p>\n\n\n\n<p>Platforms should also implement clear processes and procedures for preventing and managing security incidents. Regular security audits and penetration testing help identify and address vulnerabilities, and staff training on data security can also help prevent risk.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--idea\">\n    <p>Given the serious risks of cybersecurity and threats to online personal data, it is wise for a platform to take specific data security and data protection advice to implement robust security measures to safeguard user data.<\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a 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Where necessary, platforms should use mechanisms such as the International Data Transfer Agreement or the UK Addendum to Standard Contractual Clauses and carry out transfer risk assessments to ensure data is adequately protected and complies with international data transfer rules. Platforms should inform users about international data transfers and explain the safeguards in place, such as the legal mechanisms used.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Happens If Gaming Platforms Do Not Comply?<\/h2>\n\n\n\n<p>Non-compliance with the UK GDPR can result in significant penalties, including fines of up to \u00a317.5 million or 4% of global turnover (whichever is higher). In addition, breaches can damage business reputations and reduce user trust. As such, it is vital to prioritise compliance.  This is especially true for large gaming platforms with a large user base and operating in the public eye.&nbsp;<\/p>\n\n\n\n<p>Gaming platforms can mitigate these risks by focusing on compliance and embedding privacy-by-design principles into their operations. Regularly reviewing and updating data protection practices over time is also key to ensuring ongoing compliance and reducing risk.&nbsp;<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2023\/07\/04001038\/uk-gdpr-factsheet.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">GDPR Essentials Factsheet<\/div>\n            <div class=\"body-text\">\n                <p>This factsheet sets out how your business can become GDPR compliant.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2023\/07\/04001020\/LegalVision-UK-GDPR-Factsheet.pdf\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>Gaming platforms often process large volumes of user data.  They must prioritise UK GDPR compliance to protect such data, prevent risk, and maintain trust. As a controller, a gaming platform will have a number of key obligations, compliance with which is mandatory. For specific advice on what a gaming platform needs to do to comply, it is important to seek legal advice from a data protection solicitor and implement the correct steps.&nbsp;<\/p>\n\n\n\n<p>If you need help understanding which UK GDPR compliance actions your gaming business needs to take, our experienced <a href=\"https:\/\/legalvision.co.uk\/services\/data-privacy-it-lawyers\/\">data, privacy and IT lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736417489180\"><strong class=\"schema-faq-question\"><strong>Why are gaming platforms subject to UK GDPR?<\/strong><\/strong> <p class=\"schema-faq-answer\">Gaming platforms collect various types of personal data, which could include player contact details, geolocation, and in-game behaviour. They must comply with UK GDPR to ensure this data is handled securely and transparently.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1736417496605\"><strong class=\"schema-faq-question\"><strong>What are the maximum potential fines as consequences of non-compliance with UK GDPR?<\/strong><\/strong> <p class=\"schema-faq-answer\">Non-compliance with UK GDPR can result in fines of up to \u00a317.5 million or 4% of global turnover.\u00a0<\/p> <\/div> <\/div>\n\n\n\n\n\n\n\n\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/192183\" \/>            <input value=\"https:\/\/legalvision.co.uk\/data-privacy-it\/gdpr-compliance-gaming-platform-operators\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"GDPR Compliance for Gaming Platform Operators\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The gaming industry is creative and exciting, with fast developments and technological innovation influencing the market and giving businesses in this space the opportunity for rapid growth. However, companies operating in this industry face increasing scrutiny over their use of personal data. Under UK GDPR rules, gaming platforms acting as data controllers have numerous obligations<a href=\"https:\/\/legalvision.co.uk\/data-privacy-it\/gdpr-compliance-gaming-platform-operators\/\">Continue reading <span class=\"sr-only\">&#8220;GDPR Compliance for Gaming Platform Operators&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13436,"featured_media":3211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[27],"tags":[20,1024,1341,2351,2356],"class_list":["post-192183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-privacy-it","tag-small-business","tag-data-protection","tag-gdpr-compliance","tag-cross-border-data-transfers","tag-gaming-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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She is an experienced legal content writer who enjoys writing legal guides, blogs, and know-how tools for businesses. She studied History at University College London and then developed a passion for law, which inspired her to become a qualified lawyer. Sej enjoys drawing on her legal knowledge and practical commercial acumen to draft legal content that is commercially focused and easy for businesses to understand. She is passionate about breaking down complex legal concepts into clear and valuable insights which businesses can digest and learn from. Sej has a strong interest in fast-developing areas such as data privacy law and AI and has drafted articles which have been published in leading UK legal website publications, including The Lawyer and The Law Society Gazette websites.","sameAs":["https:\/\/www.linkedin.com\/in\/sejlamba\/"],"url":"https:\/\/legalvision.co.uk\/author\/sehajlamba\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/data-privacy-it\/gdpr-compliance-gaming-platform-operators\/#faq-question-1736417489180","name":"Why are gaming platforms subject to UK GDPR?","acceptedAnswer":{"@type":"Answer","text":"Gaming platforms collect various types of personal data, which could include player contact details, geolocation, and in-game behaviour. They must comply with UK GDPR to ensure this data is handled securely and transparently.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/data-privacy-it\/gdpr-compliance-gaming-platform-operators\/#faq-question-1736417496605","name":"What are the maximum potential fines as consequences of non-compliance with UK GDPR?","acceptedAnswer":{"@type":"Answer","text":"Non-compliance with UK GDPR can result in fines of up to \u00a317.5 million or 4% of global turnover.\u00a0","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/192183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13436"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=192183"}],"version-history":[{"count":4,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/192183\/revisions"}],"predecessor-version":[{"id":192208,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/192183\/revisions\/192208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3211"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=192183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=192183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=192183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}