{"id":190371,"date":"2024-09-15T15:54:03","date_gmt":"2024-09-15T14:54:03","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=190371"},"modified":"2024-09-17T06:44:46","modified_gmt":"2024-09-17T05:44:46","slug":"using-adwords-legal-implications-ecommerce-businesses","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/using-adwords-legal-implications-ecommerce-businesses\/","title":{"rendered":"Using AdWords: Legal Implications for eCommerce Businesses\u00a0"},"content":{"rendered":"\n

When you run your eCommerce business, one of the critical areas you will need to work on is marketing your brand. This includes advertising to ensure that you maximise customers for your business and increase your website traffic. There are many different ways to advertise your company, which can depend on your daily budget, and as you are an online brand, one potentially successful way to do this is through Google AdWords using specific keywords. However, when your business does online advertising to gain potential customers, including Google ads, it must comply with laws in this area. This article will, therefore, explain about using AdWords and some of the potential legal implications for eCommerce businesses when doing so.<\/p>\n\n\n

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What are Adwords?<\/h2>\n\n\n\n

Adwords is an advertising system by Google which uses its search engine and partner sites to assist businesses like yours in targeting markets it wishes. If your eCommerce business decides to create an AdWord in Google, you will choose various relevant keywords to attach to the AdWord.  These keywords are words which will bring up your AdWord when Google users type them into Google.         <\/p>\n\n\n\n

When you create an AdWord, it appears on these partner site’s pages, and Google users will find it when they type in your keywords.  However, some keywords can be registered as trademarks, which could create legal implications for your business.<\/p>\n\n\n\n

What is a Trademark?<\/h2>\n\n\n\n

A trademark<\/a> is a form of intellectual property (IP). Many businesses, including eCommerce businesses like yours, often own trademarks. It shows that you clearly own your goods or services and can help identify you as your eCommerce<\/a> brand. When you or another business owns a trademark, only that business can usually use it. Trademarks are unique and can include, for example:<\/p>\n\n\n\n