{"id":190367,"date":"2024-09-15T15:32:51","date_gmt":"2024-09-15T14:32:51","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=190367"},"modified":"2024-09-16T01:29:29","modified_gmt":"2024-09-16T00:29:29","slug":"fair-use-fair-dealing-ai-business","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/","title":{"rendered":"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications"},"content":{"rendered":"\n<p>When you run an eCommerce business in this day and age, you have the advantage of making use of a range of technology. This can help your business activity excel and assist your company\u2019s growth. One type of advanced technology you will have heard of is Artificial Intelligence (AI). This can prove significantly helpful for your brand but must be used in compliance with legal rules such as copyright law. This article will, therefore, explain the fair use doctrine and fair dealing in terms of copyrighted works for AI in business in terms of legal considerations and applications.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Artificial Intelligence (AI)?<\/h2>\n\n\n\n<p>Artificial Intelligence (AI) is a technology where machines and computers imitate humans. They can do this in the form of humans:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>learning;<\/li>\n\n\n\n<li>comprehension;<\/li>\n\n\n\n<li>problem-solving;<\/li>\n\n\n\n<li>creativity;<\/li>\n\n\n\n<li>decision-making; and&nbsp;<\/li>\n\n\n\n<li>autonomy.<\/li>\n<\/ul>\n\n\n\n<p>An everyday use of\u00a0AI is in generative AI (gen AI), which is where technology creates content such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>original text;<\/li>\n\n\n\n<li>images; and&nbsp;<\/li>\n\n\n\n<li>videos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Does Copyright Relate to Artificial Intelligence (AI)?<\/h2>\n\n\n\n<p>The <em>Copyright, Designs and Patent Act<\/em> (CDPA) states that the author must be human for a work to be copyrighted in the UK. Therefore, <a href=\"https:\/\/legalvision.co.uk\/data-privacy-it\/ai-small-business\/\">computer-generated artificial intelligence (AI) cannot generate work<\/a> for copyright protection.\u00a0<\/p>\n\n\n\n<p>However, according to the Act, the author of AI content is the person who arranged the AI\u2019s operation. Therefore, when generating content for your business, the developer or programmer may own the copyright. However, it is essential to seek legal advice here to be completely clear. Also, any agreements in place and the circumstances of the AI-generated material would affect this.&nbsp;<\/p>\n\n\n\n<p>If there is an issue with potential copyrighted material, such as <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/intellectual-property-not-infringed\/\">copyright infringement<\/a>, this could lie with the person operating and using the AI-generated material. Again, you should seek legal advice.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework lawyer-form_wrapper gplaceholder_wrapper form-with-labels-no-asterisks_wrapper has-new-validation-error-styling_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_2453' style='display:none'><div id='gf_2453' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2453' id='gform_2453' class='lawyer-form gplaceholder form-with-labels-no-asterisks has-new-validation-error-styling' action='\/api\/wp\/v2\/posts\/190367#gf_2453' data-formid='2453' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2453' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2453_1000\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2453_1000'>Email<\/label><div class='ginput_container'><input name='input_1000' id='input_2453_1000' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_2453_1000'>This field is for validation purposes and should be left unchanged.<\/div><\/div><div id=\"field_2453_1\" class=\"gfield gfield--type-text gfield--input-type-text gf_left_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2453_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2453_1' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2453_12\" class=\"gfield gfield--type-text gfield--input-type-text gf_right_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2453_12'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_12' id='input_2453_12' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2453_2\" class=\"gfield gfield--type-email gfield--input-type-email gf_left_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2453_2'>Email Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_2453_2' type='email' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2453_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2453_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_2453_3' type='tel' value='' class='medium'   aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2453_14\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full custom-select gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2453_14'>Number of Employees in Your Business<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_14' id='input_2453_14' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected'>Select ...<\/option><option value='0' >0<\/option><option value='1' >1-5<\/option><option value='6' >6-20<\/option><option value='21' >21-50<\/option><option value='51' >51-250<\/option><option value='250' >250+<\/option><\/select><\/div><\/div><div id=\"field_2453_4\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2453_4'>Tell us about your enquiry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_4' id='input_2453_4' class='textarea medium'     aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2453_5\" class=\"gfield gfield--type-html gfield--input-type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By submitting this form, you agree to receive emails from LegalVision and can unsubscribe at any time. View our <a href=\"https:\/\/legalvision.co.uk\/privacy-notice\/\" target=\"_blank\">Privacy Policy<\/a>. <\/div><div id=\"field_2453_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_8' id='input_2453_8' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='http:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/190367' \/><\/div><\/div><div id=\"field_2453_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_13' id='input_2453_13' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='generic_form' \/><\/div><\/div><fieldset id=\"field_2453_999\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield__uk-marketo-opt-in field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label screen-reader-text' ><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_2453_999'><div class='gchoice gchoice_2453_999_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_999.1' type='checkbox'  value='1'  id='choice_2453_999_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_2453_999_1' id='label_2453_999_1' class='gform-field-label gform-field-label--type-inline'>By submitting this form, you agree to receive content and event invitations from us to help you grow your business. If you do not want to receive such messages, tick here.<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type=\"submit\" id=\"gform_submit_button_2453\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);\" data-submission-type=\"submit\"><span class=\"gform_submit_button__text\">Submit Now<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=2453&amp;title=&amp;description=&amp;tabindex=0&amp;theme=gravity-theme&amp;hash=ec2463697d0d9cef7b71236ae60964c7' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_2453' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_2453' id='gform_theme_2453' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_2453' id='gform_style_settings_2453' value='' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_2453' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='2453' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='GBP' value='hH4tM6o5XkoUCgIdRyDQ3WawUgnn1\/HUzs1COgZb2OxxGax2kcV9y+61\/sXja4hz8EYcxSsewyAQtp3IqgGss9tDi6D\/VnXCexkF5dG6fOyVFTs=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_2453' value='WyJ7XCIxNFwiOltcIjIyODY0N2ViMWU3NTcxZjA4YTY4NGJmMDcwMTk3Y2I0XCIsXCJiMzk3YmQ1MDBmMmFjNjk1ODE4MzdmNTBhYTA2MzQ0OFwiLFwiNGYyNGZkZGEwMzlkNDUxMWFhZGE1NGYwZmQwZmNiZTdcIixcIjUyMmJkMDE2M2I2ZmEwOTI3NDZhZjU5YTg0ZmM1NDk5XCIsXCIzODRlNjk1YjQxMTAzMWFiYmQ2ODEyMGYyZWFhMDYyNlwiLFwiYjkzNDcwNTE2MjkxOGRjZWViMjQzNzRjNmE0NGVmNTlcIixcIjQxMTliODZhMzVjYzJiMWViNDZiMmQ4NjRlNGUzZmNjXCJdfSIsIjQ3MjNiMzA2ZDIyZGVkODA2N2YyMjYyOThkYzI1ODVmIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_2453' id='gform_target_page_number_2453' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_2453' id='gform_source_page_number_2453' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_2453' id='gform_ajax_frame_2453' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 2453, 'https:\/\/legalvision.co.uk\/wp-content\/themes\/legalv-v6\/img\/spinner.svg', true );jQuery('#gform_ajax_frame_2453').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_2453');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_2453').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){form_content.find('form').css('opacity', 0);jQuery('#gform_wrapper_2453').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2453').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2453').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_2453').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_2453').val();gformInitSpinner( 2453, 'https:\/\/legalvision.co.uk\/wp-content\/themes\/legalv-v6\/img\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [2453, current_page]);window['gf_submitting_2453'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_2453').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_2453').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [2453]);window['gf_submitting_2453'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_2453').text());}else{jQuery('#gform_2453').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"2453\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_2453\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_2453\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_2453\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 2453, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n<\/div>\n<div id=\"content-next\"><!-- scroll anchor --><\/div>\n<h2 class=\"wp-block-heading\">What is Fair Use and Fair Dealing?<\/h2>\n\n\n\n<p>Despite content produced by Artificial Intelligence (AI) having the potential to infringe copyrighted material, UK copyright law has some exceptions to this. These exceptions are termed \u2018fair dealing\u2019. Therefore, AI-generated content may use copyrighted material without infringement in certain circumstances. However, ultimately, it is up to a court to interpret fair dealing. It would help if you took legal advice on this.&nbsp;<\/p>\n\n\n\n<p>The fair dealing categories include the use of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>research and private study;<\/li>\n\n\n\n<li>fair and proportionate criticism, review and reporting of current events;<\/li>\n\n\n\n<li>education, providing when doing so, legal rules are followed, and it is within reasonable times; and<\/li>\n\n\n\n<li>for fair parody, caricature and practices, providing it does not exploit commercially.<\/li>\n<\/ul>\n\n\n\n<p>You may have heard of the term \u2018fair use\u2019. This is the equivalent of fair dealing in the United States (US). Fair use has much broader expectations than the exceptions in fair dealing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Does My Business Need to Know About Fair Dealing?&nbsp;<\/h2>\n\n\n\n<p>There are different reasons why your business should be aware of the rules of fair dealing and Artificial Intelligence (AI) in the UK. Firstly, you may find your business&#8217;s copyright material being used on AI, and you want to know where this is possible and where it may constitute copyright infringement. If you are concerned about copyright infringement, contact an intellectual property (IP) lawyer for advice.&nbsp;<\/p>\n\n\n\n<p>However, there is another reason why you need to know about fair dealing and AI. As an <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/five-common-legal-issues-facing-uk-ecommerce-businesses\/\">eCommerce firm<\/a>, you may carry out activities in one of the categories of fair dealing. For example, if you are a publishing company, you may report about current events. For example, you may be a news business, so alert your internet readers to what is happening in their area. Perhaps your eCommerce brand is in the fashion industry and carries out reviews of fashion events.<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2023\/09\/06011109\/manage-business-dispute.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">How to Manage a Business Dispute<\/div>\n            <div class=\"body-text\">\n                <p>This fact sheet outlines how your business can manage a dispute.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2023\/09\/06010043\/LegalVision-Dispute-Resolution-Factsheet.pdf\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>Artificial intelligence (AI) is a technology that can mimic human activity and could be helpful for an eCommerce brand like yours. However, laws apply to the use of AI, such as copyright law. The content produced by AI could be copyrighted, and AI may generate copyrighted content. However, specific material generated by AI may be used even though it is subject to copyright. These exceptions are fair dealing. For example, where is it for educational purposes. For instance, you must know if your copyrighted material has been used in AI-generated material.<\/p>\n\n\n\n<p>If you need help understanding fair use and fair dealing in AI in business in the UK, our experienced <a href=\"https:\/\/legalvision.co.uk\/business-lawyers-lp\/\">eCommerce lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726444546149\"><strong class=\"schema-faq-question\"><strong>What is a crucial area of law I should be aware of when using Artificial Intelligence (AI)?<\/strong><\/strong> <p class=\"schema-faq-answer\">Copyright law is a crucial area of law to be aware of when using Artificial Intelligence (AI).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1726444556968\"><strong class=\"schema-faq-question\"><strong>What is fair dealing with Artificial Intelligence (AI)?<\/strong><\/strong> <p class=\"schema-faq-answer\">Fair dealing is the exception in using Artificial Intelligence (AI), where you may be able to use copyrighted material.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/190367\" \/>            <input value=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you run an eCommerce business in this day and age, you have the advantage of making use of a range of technology. This can help your business activity excel and assist your company\u2019s growth. One type of advanced technology you will have heard of is Artificial Intelligence (AI). This can prove significantly helpful for<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/\">Continue reading <span class=\"sr-only\">&#8220;Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13436,"featured_media":183585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1199,181180,4472,2133,180674,1747","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[34],"tags":[20,212,1347,2177],"class_list":["post-190367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-online-business","tag-small-business","tag-fair-dealing","tag-ai","tag-fair-use"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications | LegalVision UK<\/title>\n<meta name=\"description\" content=\"This article explores the fair use doctrine and fair dealing in terms of copyrighted works for AI within UK businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications | LegalVision UK\" \/>\n<meta property=\"og:description\" content=\"This article explores the fair use doctrine and fair dealing in terms of copyrighted works for AI within UK businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/\" \/>\n<meta property=\"og:site_name\" content=\"LegalVision UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LegalVision\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-15T14:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T00:29:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sej Lamba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:site\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sej Lamba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/\"},\"author\":{\"name\":\"Sej Lamba\",\"@id\":\"https:\/\/legalvision.co.uk\/#\/schema\/person\/85c8e51e5b8ce4c323980106fae16838\"},\"headline\":\"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications\",\"datePublished\":\"2024-09-15T14:32:51+00:00\",\"dateModified\":\"2024-09-16T00:29:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/\"},\"wordCount\":843,\"image\":{\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg\",\"keywords\":[\"small business\",\"fair dealing\",\"AI\",\"fair use\"],\"articleSection\":[\"Ecommerce and Online Business Articles\"],\"inLanguage\":\"en-GB\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/\",\"url\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/\",\"name\":\"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications | LegalVision UK\",\"isPartOf\":{\"@id\":\"https:\/\/legalvision.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg\",\"datePublished\":\"2024-09-15T14:32:51+00:00\",\"dateModified\":\"2024-09-16T00:29:29+00:00\",\"author\":{\"@id\":\"https:\/\/legalvision.co.uk\/#\/schema\/person\/85c8e51e5b8ce4c323980106fae16838\"},\"description\":\"This article explores the fair use doctrine and fair dealing in terms of copyrighted works for AI within UK businesses.\",\"breadcrumb\":{\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#faq-question-1726444546149\"},{\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#faq-question-1726444556968\"}],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#primaryimage\",\"url\":\"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg\",\"width\":2560,\"height\":1686,\"caption\":\"Key Terms to Check in Your Commercial Office Lease\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/legalvision.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ecommerce and Online Business Articles\",\"item\":\"https:\/\/legalvision.co.uk\/category\/ecommerce-online-business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/legalvision.co.uk\/#website\",\"url\":\"https:\/\/legalvision.co.uk\/\",\"name\":\"LegalVision UK\",\"description\":\"LegalVision is a commercial law firm in the UK with a commitment to innovation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/legalvision.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/legalvision.co.uk\/#\/schema\/person\/85c8e51e5b8ce4c323980106fae16838\",\"name\":\"Sej Lamba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/legalvision.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2024\/11\/cropped-Sehaj-Lamba-96x96.jpg\",\"contentUrl\":\"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2024\/11\/cropped-Sehaj-Lamba-96x96.jpg\",\"caption\":\"Sej Lamba\"},\"description\":\"Sej is a Legal Content Writer at LegalVision. She is an experienced legal content writer who enjoys writing legal guides, blogs, and know-how tools for businesses. She studied History at University College London and then developed a passion for law, which inspired her to become a qualified lawyer. Sej enjoys drawing on her legal knowledge and practical commercial acumen to draft legal content that is commercially focused and easy for businesses to understand. She is passionate about breaking down complex legal concepts into clear and valuable insights which businesses can digest and learn from. Sej has a strong interest in fast-developing areas such as data privacy law and AI and has drafted articles which have been published in leading UK legal website publications, including The Lawyer and The Law Society Gazette websites.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/sejlamba\/\"],\"url\":\"https:\/\/legalvision.co.uk\/author\/sehajlamba\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#faq-question-1726444546149\",\"name\":\"What is a crucial area of law I should be aware of when using Artificial Intelligence (AI)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Copyright law is a crucial area of law to be aware of when using Artificial Intelligence (AI).\",\"inLanguage\":\"en-GB\"},\"inLanguage\":\"en-GB\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#faq-question-1726444556968\",\"name\":\"What is fair dealing with Artificial Intelligence (AI)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Fair dealing is the exception in using Artificial Intelligence (AI), where you may be able to use copyrighted material.\",\"inLanguage\":\"en-GB\"},\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications | LegalVision UK","description":"This article explores the fair use doctrine and fair dealing in terms of copyrighted works for AI within UK businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/","og_locale":"en_GB","og_type":"article","og_title":"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications | LegalVision UK","og_description":"This article explores the fair use doctrine and fair dealing in terms of copyrighted works for AI within UK businesses.","og_url":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/","og_site_name":"LegalVision UK","article_publisher":"https:\/\/www.facebook.com\/LegalVision","article_published_time":"2024-09-15T14:32:51+00:00","article_modified_time":"2024-09-16T00:29:29+00:00","og_image":[{"width":2560,"height":1686,"url":"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Sej Lamba","twitter_card":"summary_large_image","twitter_creator":"@LegalVision_law","twitter_site":"@LegalVision_law","twitter_misc":{"Written by":"Sej Lamba","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#article","isPartOf":{"@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/"},"author":{"name":"Sej Lamba","@id":"https:\/\/legalvision.co.uk\/#\/schema\/person\/85c8e51e5b8ce4c323980106fae16838"},"headline":"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications","datePublished":"2024-09-15T14:32:51+00:00","dateModified":"2024-09-16T00:29:29+00:00","mainEntityOfPage":{"@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/"},"wordCount":843,"image":{"@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#primaryimage"},"thumbnailUrl":"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg","keywords":["small business","fair dealing","AI","fair use"],"articleSection":["Ecommerce and Online Business Articles"],"inLanguage":"en-GB"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/","url":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/","name":"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications | LegalVision UK","isPartOf":{"@id":"https:\/\/legalvision.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#primaryimage"},"image":{"@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#primaryimage"},"thumbnailUrl":"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg","datePublished":"2024-09-15T14:32:51+00:00","dateModified":"2024-09-16T00:29:29+00:00","author":{"@id":"https:\/\/legalvision.co.uk\/#\/schema\/person\/85c8e51e5b8ce4c323980106fae16838"},"description":"This article explores the fair use doctrine and fair dealing in terms of copyrighted works for AI within UK businesses.","breadcrumb":{"@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#faq-question-1726444546149"},{"@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#faq-question-1726444556968"}],"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#primaryimage","url":"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg","contentUrl":"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2023\/10\/annie-spratt-wgivdx9dBdQ-unsplash-scaled.jpg","width":2560,"height":1686,"caption":"Key Terms to Check in Your Commercial Office Lease"},{"@type":"BreadcrumbList","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/legalvision.co.uk\/"},{"@type":"ListItem","position":2,"name":"Ecommerce and Online Business Articles","item":"https:\/\/legalvision.co.uk\/category\/ecommerce-online-business\/"},{"@type":"ListItem","position":3,"name":"Fair Use and Fair Dealing in AI in Business: Legal Considerations and Applications"}]},{"@type":"WebSite","@id":"https:\/\/legalvision.co.uk\/#website","url":"https:\/\/legalvision.co.uk\/","name":"LegalVision UK","description":"LegalVision is a commercial law firm in the UK with a commitment to innovation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/legalvision.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/legalvision.co.uk\/#\/schema\/person\/85c8e51e5b8ce4c323980106fae16838","name":"Sej Lamba","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/legalvision.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2024\/11\/cropped-Sehaj-Lamba-96x96.jpg","contentUrl":"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2024\/11\/cropped-Sehaj-Lamba-96x96.jpg","caption":"Sej Lamba"},"description":"Sej is a Legal Content Writer at LegalVision. She is an experienced legal content writer who enjoys writing legal guides, blogs, and know-how tools for businesses. She studied History at University College London and then developed a passion for law, which inspired her to become a qualified lawyer. Sej enjoys drawing on her legal knowledge and practical commercial acumen to draft legal content that is commercially focused and easy for businesses to understand. She is passionate about breaking down complex legal concepts into clear and valuable insights which businesses can digest and learn from. Sej has a strong interest in fast-developing areas such as data privacy law and AI and has drafted articles which have been published in leading UK legal website publications, including The Lawyer and The Law Society Gazette websites.","sameAs":["https:\/\/www.linkedin.com\/in\/sejlamba\/"],"url":"https:\/\/legalvision.co.uk\/author\/sehajlamba\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#faq-question-1726444546149","name":"What is a crucial area of law I should be aware of when using Artificial Intelligence (AI)?","acceptedAnswer":{"@type":"Answer","text":"Copyright law is a crucial area of law to be aware of when using Artificial Intelligence (AI).","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/fair-use-fair-dealing-ai-business\/#faq-question-1726444556968","name":"What is fair dealing with Artificial Intelligence (AI)?","acceptedAnswer":{"@type":"Answer","text":"Fair dealing is the exception in using Artificial Intelligence (AI), where you may be able to use copyrighted material.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/190367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13436"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=190367"}],"version-history":[{"count":3,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/190367\/revisions"}],"predecessor-version":[{"id":190390,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/190367\/revisions\/190390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/183585"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=190367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=190367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=190367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}