{"id":187053,"date":"2024-04-12T08:09:56","date_gmt":"2024-04-12T07:09:56","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=187053"},"modified":"2024-04-15T06:22:13","modified_gmt":"2024-04-15T05:22:13","slug":"ecommerce-business-subscription-agreement","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/ecommerce-business-subscription-agreement\/","title":{"rendered":"Three Key Points My eCommerce Business Need to Know About a Subscription Agreement"},"content":{"rendered":"\n<p>When you run an <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/building-ecommerce-business\/\">eCommerce business<\/a>, you need to consider creating agreements with your customers and other companies with your online store. Contracts are legal agreements that help regulate the services you provide as an eCommerce business. They outline how you deliver your online services, especially if you operate using a subscription business model. This article will explain three key points your eCommerce business needs to know about subscription agreements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Subscription Agreement?<\/h2>\n\n\n\n<p>As an eCommerce business, you may offer your goods and services on a subscription basis. Your customers will regularly buy your goods and services on a recurring basis, contributing to your recurring revenue stream.<\/p>\n\n\n\n<p>To offer subscription products or services on a subscription basis, you must have a subscription agreement with your customers. This is a legal contract that outlines the terms and conditions of your <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/subscription-services\/\">subscription services<\/a>. This agreement will protect your eCommerce brand and those who subscribe to your business.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Considerations for a Subscription Agreement<\/h2>\n\n\n\n<p>If your subscription eCommerce business uses subscription agreements, there are key elements to consider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Is a Subscription Agreement Appropriate?<\/h3>\n\n\n\n<p>A subscription agreement can be appropriate depending on what your business offers. If you sell electronic goods on your site, a subscription might not be relevant or popular with customers. Indeed, not many people regularly require new electronic gadgets. However, suppose you sell a variety of pet-related goods. In this case, you might offer a subscription for pet food.<\/p>\n\n\n\n<p>Another example is online learning platforms or streaming services. In this case, you might offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>online courses;<\/li>\n\n\n\n<li>training programs;<\/li>\n\n\n\n<li>music; or<\/li>\n\n\n\n<li>video regularly through a subscription.<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, you need to consider whether a subscription agreement is appropriate for your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Is Your Subscription Agreement Robust?<\/h3>\n\n\n\n<p>Once you decide that a subscription model works for your eCommerce business, you need to draft a robust contract. Your subscription agreement should include information about your offering and what your customers can expect from you. Amongst other terms, your agreement should include details on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how customers can subscribe to your products;<\/li>\n\n\n\n<li>how to pay, such as frequency and cost;<\/li>\n\n\n\n<li>whether there is a free trial period;<\/li>\n\n\n\n<li>whether you are liable for specific issues;<\/li>\n\n\n\n<li>how your business collects, stores and shares customer information with third parties;<\/li>\n\n\n\n<li>how customers can terminate their subscriptions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. How Will You Display Your Agreement?<\/h3>\n\n\n\n<p>Finally, you should consider how you will display your subscription agreement. It is illegal to charge your customers on a regular basis without their approval. Accordingly, you must get customer consent before beginning the subscription.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>It is helpful to outline the <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/terms-conditions-customer-service\/\">terms and conditions<\/a> of the subscription on your website. You should clearly explain what the subscription contains, the price, and other relevant details. This page should be visible to website users so customers can easily access it. Likewise, consider adding a clickwrap agreement on your website, meaning customers would have to click a box to indicate their consent.<\/p>\n<\/div>\n\n\n\n<p>Importantly, displaying your agreement clearly can help avoid future disputes. It ensures your customers have realistic expectations of your business\u2019 offerings.<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/07\/29111635\/start-online-business-uk-560x792-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">How to Start an Online Business in the UK<\/div>\n            <div class=\"body-text\">\n                <p>Starting an online business in the UK is complex. 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These agreements contain the terms and conditions of your services, protect your business against liability, and detail your obligations towards customers. If you need help introducing a subscription model for your online business, our experienced <span style=\"text-decoration: underline\"><a href=\"https:\/\/legalvision.co.uk\/ecommerce-lawyers-lp\/\">eCommerce lawyers<\/a><\/span> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\" target=\"_blank\" rel=\"noreferrer noopener\"><u>membership page<\/u><\/a>.<\/p>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"4d339a24e7\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/187053\" \/>            <input value=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/ecommerce-business-subscription-agreement\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Three Key Points My eCommerce Business Need to Know About a Subscription Agreement\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you run an eCommerce business, you need to consider creating agreements with your customers and other companies with your online store. Contracts are legal agreements that help regulate the services you provide as an eCommerce business. They outline how you deliver your online services, especially if you operate using a subscription business model. This<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/ecommerce-business-subscription-agreement\/\">Continue reading <span class=\"sr-only\">&#8220;Three Key Points My eCommerce Business Need to Know About a Subscription 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