{"id":186893,"date":"2024-04-03T02:59:12","date_gmt":"2024-04-03T01:59:12","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=186893"},"modified":"2024-05-20T02:28:00","modified_gmt":"2024-05-20T01:28:00","slug":"small-business-owners-warranties","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/startups\/small-business-owners-warranties\/","title":{"rendered":"What Small Business Owners Should Know About Warranties\u00a0"},"content":{"rendered":"\n<p>Warranties assure customers of the quality and reliability of goods. They also form an essential part of their legal rights. There are different types of warranties you might provide as a small business owner, and various remedies are available for breach of warranty. Understanding warranties and your obligations is crucial to ensuring <a href=\"https:\/\/legalvision.co.uk\/disputes-litigation\/what-are-warranty-laws-for-businesses\/\">compliance with the law<\/a> and building trust among your customer base. This article will explain warranties and highlight several legal considerations for small business owners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Warranty?&nbsp;<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/warranties-and-indemnities\/\">warranty<\/a> is an assurance sellers provide to their customers. It protects the buyer by offering remedies if the seller\u2019s products fail to meet specified standards. They can be express or implied.\u00a0<\/p>\n\n\n\n<p>An express warranty means you explicitly state specific promises regarding a product\u2019s features, performance, or durability, either verbally or in writing. You might provide an express warranty through:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/elements-legally-binding-contract\/\">written contract<\/a>;<\/li>\n\n\n\n<li>product labels; or&nbsp;<\/li>\n\n\n\n<li>marketing materials.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Suppose you advertise clothes that can endure regular wear and tear for two years. But after only a year, customers find seams fraying and colours fading. This is a breach of the express warranty because the product failed to meet the promised quality standards. In this case, the law allows your customers to enforce the warranty and seek a remedy, such as a free repair, replacement, or refund.<\/p>\n\n\n\n<p>An <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/implied-terms-in-a-contract\/\">implied warranty<\/a> guarantees that a product is fit for its intended purpose and of reasonable quality. Implied warranties exist automatically. For example, if you provide faulty goods, they are unfit for their intended purpose, and customers can seek a remedy.<\/p>\n\n\n\n<p>You may also provide extended warranties, extending the coverage beyond the initial warranty timeframe. These warranties act like insurance policies, typically offering protection against defects for a longer period. Sellers often provide extended warranties for high-value items where customers may want additional protection beyond the standard time limit. They can offer peace of mind to customers, but it is important to note that they are optional.&nbsp;<\/p>\n\n\n\n<p>If you offer extended warranties, you might sell them separately and at an additional cost. Implied and express warranties, however, are included in the original purchase price.<\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/06164254\/uk-startup-manual-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">UK Startup Manual<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Startup Manual is essential reading material for any startup founder looking to launch and grow a successful startup.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-startup-manual.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Your Obligations as a Small Business Owner<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Understanding Warranties are a Consumer Right<\/h3>\n\n\n\n<p>Customers can legally enforce warranties, whether implied, express or extended. You do not have to offer express or extended warranties in the UK. However, implied terms exist with every product you sell to your customers. If they are not fit for purpose or do not conform to the customer\u2019s expectations, the law requires you to provide a remedy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Providing Clear Warranties<\/h3>\n\n\n\n<p>You should be clear and accurate when advertising goods and making express claims about their quality. Doing so can help to build trust and confidence in your business and reduce the risk of misunderstandings. Ensure you do not overpromise. This will increase the likelihood of a breach, and providing a remedy will be at your business\u2019 expense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Complying with Legal Requirements<\/h3>\n\n\n\n<p>You should ensure that your warranties comply with the relevant legal requirements. Different types of products require different warranties. You can seek legal advice to clarify your obligations and ensure that your operations comply with consumer rights law.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Managing Warranty Claims<\/h3>\n\n\n\n<p>You should develop a straightforward procedure for managing warranty claims effectively and make this process transparent to customers. You must provide prompt assistance to customers and offer repairs, replacements or refunds depending on the terms of the warranty.&nbsp;<\/p>\n\n\n\n<p>If you provide warranty documents, ensure these are clear and set out the procedure customers should follow.&nbsp;<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one 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is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){form_content.find('form').css('opacity', 0);jQuery('#gform_wrapper_2453').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2453').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2453').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_2453').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_2453').val();gformInitSpinner( 2453, 'https:\/\/legalvision.co.uk\/wp-content\/themes\/legalv-v6\/img\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [2453, current_page]);window['gf_submitting_2453'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_2453').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_2453').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [2453]);window['gf_submitting_2453'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_2453').text());}else{jQuery('#gform_2453').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"2453\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_2453\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_2453\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_2453\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 2453, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n<\/div>\n<div id=\"content-next\"><!-- scroll anchor --><\/div>\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>Warranties are an essential part of your small business\u2019s customer service strategy. Warranties are assurances you provide to your buyers about the quality, performance or condition of a product you sell. By understanding, managing and promptly and efficiently remedying breach of warranty, you can enhance customer satisfaction, trust and confidence in your business.&nbsp;<\/p>\n\n\n\n<p>The following table provides a summary of key terms.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Term<\/strong><\/td><td><strong>Explanation&nbsp;<\/strong><\/td><\/tr><tr><td>Express warranty<\/td><td>An express warranty is a seller\u2019s explicit statement about a product, promising specific features, performance or durability. Sellers can communicate these warranties verbally or in writing.<\/td><\/tr><tr><td>Implied warranty&nbsp;<\/td><td>Implied warranties ensure goods are fit for their intended purpose and are of reasonable quality. They exist automatically, even if the seller does not explicitly state that an implied warranty exists.<\/td><\/tr><tr><td>Extended warranty<\/td><td>Sellers might offer extended warranties to prolong the warranty period. These warranties protect against defects for longer, often at an additional cost, like an insurance policy.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If you are a small business owner who would like advice about your obligations regarding warranties, our experienced <a href=\"https:\/\/legalvision.co.uk\/startup-lawyers-lp\/\">startup lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today at <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\/\">membership page<\/a>.&nbsp;<\/p>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/186893\" \/>            <input value=\"https:\/\/legalvision.co.uk\/startups\/small-business-owners-warranties\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"What Small Business Owners Should Know About Warranties\u00a0\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Warranties assure customers of the quality and reliability of goods. They also form an essential part of their legal rights. There are different types of warranties you might provide as a small business owner, and various remedies are available for breach of warranty. Understanding warranties and your obligations is crucial to ensuring compliance with the<a href=\"https:\/\/legalvision.co.uk\/startups\/small-business-owners-warranties\/\">Continue reading <span class=\"sr-only\">&#8220;What Small Business Owners Should Know About Warranties\u00a0&#8220;<\/span><\/a><\/p>\n","protected":false},"author":13435,"featured_media":183572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2296,174870,1564,185908,179867,174852","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[31],"tags":[20,49,117,1618],"class_list":["post-186893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-small-business","tag-warranties","tag-startup","tag-consumer-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Small Business Owners Should Know About Warranties\u00a0 | LegalVision UK<\/title>\n<meta name=\"description\" content=\"This article explains warranties and highlights several legal considerations for small business owners. 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