{"id":186853,"date":"2024-04-01T20:25:56","date_gmt":"2024-04-01T19:25:56","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=186853"},"modified":"2025-09-02T07:53:44","modified_gmt":"2025-09-02T06:53:44","slug":"four-key-points-ecommerce-business-child-website-users","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/four-key-points-ecommerce-business-child-website-users\/","title":{"rendered":"Four Key Points for an eCommerce Business to Note About Child Website Users"},"content":{"rendered":"\n<p>When you run an eCommerce business, there is a lot you need to think about, even if you are a small business. In addition to the day-to-day running of your website brand, such as through online shopping and social media, you must ensure your online store abides by laws relating to the eCommerce industry. If your electronic commerce website is aimed at kids as your potential customers, such as selling children&#8217;s products on your product pages, you have additional rules to comply with. This article will, therefore, explain four key points you need to be aware of if your eCommerce business is aimed at children as your target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Do I Need to Be Aware of if My eCommerce Business Is Aimed at Children?<\/h2>\n\n\n\n<p>If your eCommerce business is aimed at children, there are certain things you need to be aware of. You must be mindful of these as many legal requirements will often be in place to protect children online. <\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/07\/29111635\/start-online-business-uk-560x792-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">How to Start an Online Business in the UK<\/div>\n            <div class=\"body-text\">\n                <p>Starting an online business in the UK is complex. This free guide helps you navigate the legal steps with confidence.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-online-business-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<p>Below, we look at four key points to be aware of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. What Sort of Online Content Might be Aimed at Children?<\/h3>\n\n\n\n<p>If your eCommerce website <a href=\"https:\/\/legalvision.co.uk\/data-privacy-it\/children-privacy-policy\/\">aims at children<\/a>, you must consider its online content. For example, your eCommerce business may be a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>app;<\/li>\n\n\n\n<li>game; or<\/li>\n\n\n\n<li>news service.<\/li>\n<\/ul>\n\n\n\n<p>Therefore, it is not just about what your website business sells or the service it provides. All content for your online brand website must be suitable for children if this is who your business is aimed at. Therefore, you need to ensure the following are suitable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>your published content;<\/li>\n\n\n\n<li>content which users may add; and&nbsp;<\/li>\n\n\n\n<li>content from online advertisers.<\/li>\n<\/ul>\n\n\n\n<p>Online content covers various online formats such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>video;&nbsp;<\/li>\n\n\n\n<li>patriots;<\/li>\n\n\n\n<li>music;<\/li>\n\n\n\n<li>games;<\/li>\n\n\n\n<li>messages; and&nbsp;<\/li>\n\n\n\n<li>comments.<\/li>\n<\/ul>\n\n\n\n<p>Ensuring appropriate content for children includes ensuring the language is suitable for their age.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. The Children\u2019s Code<\/h3>\n\n\n\n<p>If your eCommerce business is aimed at children, you must comply with the Children&#8217;s Code. This code relates to your data protection obligations and contains 15 standards you must abide by. It will apply if your eCommerce business is an Information Society service (ISS), which applies to most online businesses.&nbsp;<\/p>\n\n\n\n<p>The Code requires you to, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>check how old online visitors to your website are;<\/li>\n\n\n\n<li>to not use geolocation services to establish where your website users are in the world; and<\/li>\n\n\n\n<li>to not try to encourage children to give you extra personal data by using nudge methods.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Advertising Regulations and Codes<\/h3>\n\n\n\n<p>If your eCommerce site is aimed at children, you must ensure any <a href=\"https:\/\/legalvision.co.uk\/regulatory-compliance\/consequences-misleading-advertising\/\">advertising<\/a> complies with relevant codes and regulations.&nbsp;<\/p>\n\n\n\n<p>For example, you must abide by the <a href=\"https:\/\/www.asa.org.uk\/codes-and-rulings\/advertising-codes\/non-broadcast-code.html\">UK Code of Non-broadcast Advertising and Direct &amp; Promotional Marketing<\/a> (CAP Code). This details rules and regulations such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to not directly try to get children to buy the product advertised or try to convince another person to buy it for them;<\/li>\n\n\n\n<li>avoid encouraging children to act dangerously or put their safety at risk;<\/li>\n\n\n\n<li>clarity when advertising and using suitable language; and<\/li>\n\n\n\n<li>where children do not have the product to undermine them.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Safety Tools&nbsp;<\/h3>\n\n\n\n<p>A pivotal point to be aware of if your <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/building-ecommerce-business\/\">eCommerce business<\/a> is aimed at children is the safety tools and mechanisms you make available through your website. One of these is offering children a way to inform you about inappropriate content on your site. This should explain to users the actions you will take when they post inappropriate content. <\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>You should also carefully think about how you, as a business, will manage this inappropriate content. This is because children can find ways to circumvent your methods.<\/p>\n<\/div>\n\n\n\n<p>Also, your eCommerce business may wish to consider including assurance technologies for your website. These can prevent children from accessing content which is not suitable for them. For example, if your website is for adults and children.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>If your eCommerce site is aimed at children, there are many points you need to consider for your website. This includes content as well as any products or services you provide. This means you must consider advertising, for example, and content others may place on your online site. Your eCommerce business must also be aware of the Children&#8217;s Code, a set of 14 standards relating to data protection.&nbsp;<\/p>\n\n\n\n<p>If your eCommerce site is aimed at children, you must comply with the UK Code of Non-broadcast Advertising and Direct &amp; Promotional Marketing (CAP Code). This requires your advertising to, for example, show clarity for children when advertising. Your eCommerce business will also need to consider safety tools such as mechanisms to let children report inappropriate website content.<\/p>\n\n\n\n<p>If you need help understanding website requirements regarding child users in the UK, LegalVision\u2019s experienced <a href=\"https:\/\/legalvision.co.uk\/ecommerce-lawyers-lp\/\">eCommerce lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. So call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\">membership page<\/a>.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div 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This includes ensuring content and advertisements are age-appropriate, limiting data collection, avoiding manipulative techniques, and implementing safety tools so children can report inappropriate content on your website.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756795944565\"><strong class=\"schema-faq-question\">How can I make my eCommerce website safe for children?<\/strong> <p class=\"schema-faq-answer\">You can make your website safe by reviewing all content, user-generated posts, and advertisements for child suitability. Implement age verification, avoid geolocation tracking, follow the Children\u2019s Code standards, and offer safety mechanisms for reporting inappropriate content. Regularly check that products and services comply with legal and advertising rules for children.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"1924c0ad83\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/186853\" \/>            <input value=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/four-key-points-ecommerce-business-child-website-users\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Four Key Points for an eCommerce Business to Note About Child Website Users\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you run an eCommerce business, there is a lot you need to think about, even if you are a small business. In addition to the day-to-day running of your website brand, such as through online shopping and social media, you must ensure your online store abides by laws relating to the eCommerce industry. If<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/four-key-points-ecommerce-business-child-website-users\/\">Continue reading <span class=\"sr-only\">&#8220;Four Key Points for an eCommerce Business to Note About Child Website 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