{"id":186655,"date":"2024-03-19T23:38:30","date_gmt":"2024-03-19T23:38:30","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=186655"},"modified":"2024-03-19T23:39:07","modified_gmt":"2024-03-19T23:39:07","slug":"clickwrap-agreements-ecommerce","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/clickwrap-agreements-ecommerce\/","title":{"rendered":"What Does My eCommerce Business Need to Know About Clickwrap Agreements?"},"content":{"rendered":"\n<p>As an eCommerce business, you will use many different agreements in the course of your business activities, such as user agreements. These contracts are crucial for your online brand as they secure transactions between you and other businesses and your online customers. Correctly drafted terms are legally enforceable and can protect your business from <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/court-ecommerce-business-dispute\/\">legal disputes<\/a>. As an online business, these agreements are likely to be online, meaning your website users will use electronic means of agreement. An effective way to do this is through a clickwrap agreement. This article will explain what your eCommerce business needs about clickwrap agreements.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Clickwrap Agreement?<\/h2>\n\n\n\n<p>A clickwrap agreement or clickwrap licence is a type of online agreement that may be used by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>websites, such as yours;<\/li>\n\n\n\n<li>software licensing businesses; and&nbsp;<\/li>\n\n\n\n<li>other electronic media.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A clickwrap agreement ensures that an online user agrees to something before they can go ahead and use it or purchase it. This is relevant for online transactions and applications. The agreement, therefore, acts as the online users consent to agree to, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>correctly using a website;<\/li>\n\n\n\n<li>installing an application; or<\/li>\n\n\n\n<li>completing an online purchase.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>When agreeing to a clickwrap agreement, a website user usually signs it by clicking on a box marked \u2018I agree\u2019 or \u2018I accept\u2019 the terms and conditions they are presented with.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When Might I Need a Clickwrap Agreement?<\/h2>\n\n\n\n<p>As an eCommerce business, you may need a clickwrap agreement if you offer any of the following activites:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>software download or installation;<\/li>\n\n\n\n<li>airline ticket sales;<\/li>\n\n\n\n<li>checkout for online purchases;<\/li>\n\n\n\n<li>online music downloads or sales;<\/li>\n\n\n\n<li>online resource access;<\/li>\n\n\n\n<li>trial registration for your product or service;<\/li>\n\n\n\n<li>online account sign-ups; or<\/li>\n\n\n\n<li>use of your website.&nbsp;<\/li>\n<\/ul>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    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This means there are still specific criteria they need to meet to be legal agreements. For instance, your clickwrap agreement must follow the usual <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/elements-legally-binding-contract\/\">principles of contract formation<\/a> to be legally enforceable. Your <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/5-ways-a-lawyer-can-help-grow-your-ecommerce-business\/\">eCommerce solicitor<\/a> can help you with this.<\/p>\n\n\n\n<p>It is also essential to ensure that your eCommerce clickwrap agreements are well-presented. This ensures that it is easy for your online users to understand what they are being asked to consent to. This includes details such as font, format and capitalisation. A court could consider all of these factors if they need to examine the enforceability of your clickwrap agreement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Benefits of Clickwrap Agreements?<\/h2>\n\n\n\n<p>Clickwrap agreements are beneficial for eCommerce businesses like yours. Firstly, clickwrap agreements are simple for your eCommerce business and online customers to use. Also, they are an excellent way to check which customers have accepted the terms and conditions and on which date they did this. Importantly, if you update the terms and conditions in the clickwrap agreement, you must let your customers know and request them to consent again.&nbsp;<\/p>\n\n\n\n<p>Clickwrap agreements, however, may not be as beneficial for large transactions and transactions where more than a few parties need to sign.\u00a0<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/07\/29111635\/start-online-business-uk-560x792-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">How to Start an Online Business in the UK<\/div>\n            <div class=\"body-text\">\n                <p>Starting an online business in the UK is complex. This free guide helps you navigate the legal steps with confidence.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-online-business-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>A clickwrap agreement or clickwrap licence is a legally binding agreement your website users can consent to online. This may be for the use of your website, for example, and secures their agreement to the terms and conditions for its use. These agreements require customers to tick a box which may say \u2018I accept\u2019. Therefore, they are simple to use contracts. You may consider using clickwrap agreements to help with key functions such as online account or trial registration. Clickwrap agreements, like other contracts, must follow the usual principles of contract formation. They must also be presented well for your customers to understand to ensure they are enforceable. In addition to being simple to use, clickwrap agreements can be a helpful way of checking who has agreed to terms and conditions and when.\u00a0<\/p>\n\n\n\n<p>If you need help understanding what your business needs to know about clickwrap agreements in the UK, LegalVision\u2019s experienced <a href=\"https:\/\/legalvision.co.uk\/ecommerce-lawyers-lp\/\">eCommerce lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our<a href=\"https:\/\/legalvision.co.uk\/membership\"> membership page<\/a>.<\/p>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/186655\" \/>            <input value=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/clickwrap-agreements-ecommerce\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"What Does My eCommerce Business Need to Know About Clickwrap Agreements?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As an eCommerce business, you will use many different agreements in the course of your business activities, such as user agreements. These contracts are crucial for your online brand as they secure transactions between you and other businesses and your online customers. Correctly drafted terms are legally enforceable and can protect your business from legal<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/clickwrap-agreements-ecommerce\/\">Continue reading <span class=\"sr-only\">&#8220;What Does My eCommerce Business Need to Know About Clickwrap Agreements?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13326,"featured_media":183568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[34],"tags":[20,54,379,1824],"class_list":["post-186655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-online-business","tag-small-business","tag-online-business","tag-ecommerce","tag-clickwrap-agreements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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