{"id":186462,"date":"2024-02-27T11:06:10","date_gmt":"2024-02-27T11:06:10","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=186462"},"modified":"2024-05-29T06:02:53","modified_gmt":"2024-05-29T05:02:53","slug":"new-ecommerce-business-consumer-protection","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/new-ecommerce-business-consumer-protection\/","title":{"rendered":"Why Should My New eCommerce Business Know About Consumer Protection Laws?"},"content":{"rendered":"\n<p>When you start an eCommerce business, there is a considerable amount to learn, including many laws you must comply with. Consumer protection laws are a significant area of law your eCommerce brand should follow. Not doing so can lead your business into problems and affect it while you try to get it fully up and running. This article will explain what consumer protection laws your new eCommerce business needs to comply with.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is My Business an eCommerce Business?<\/h2>\n\n\n\n<p>You may sell products online and not be an eCommerce business. If you are selling consumer to consumer, or consumer to business, you are not an eCommerce business.&nbsp; For example, you may be selling your unwanted goods on sites such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vinted;&nbsp;<\/li>\n\n\n\n<li>Facebook Marketplace, or<\/li>\n\n\n\n<li><a href=\"https:\/\/nextdoor.co.uk\/\">Nextdoor.co.uk<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>However, if you are selling goods or services as a business to a consumer, or business to business, there are specific laws that you must follow.&nbsp;<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/07\/29111635\/start-online-business-uk-560x792-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">How to Start an Online Business in the UK<\/div>\n            <div class=\"body-text\">\n                <p>Starting an online business in the UK is complex. This free guide helps you navigate the legal steps with confidence.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-online-business-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<p>eCommerce is where you sell goods or services online, so you make sales or transactions through your website or an app. You often hear people refer to this as distance selling. You may do this through your eCommerce website or a third-party site like Amazon or eBay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Consumer Protection Laws Does My New eCommerce Business Need to Comply With?&nbsp;<\/h2>\n\n\n\n<p>If your start-up company is an eCommerce business, you need to know some essential <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/consumer-protection\/\">consumer protection laws<\/a>. These apply mainly if you sell to consumers rather than business to business.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>Your new eCommerce business needs to comply with three main sets of rules in terms of consumer protection.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. The Consumer Rights Act 2015<\/h3>\n\n\n\n<p>This <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/consumer-rights-act\/\">Act<\/a> is a piece of law which details consumer protection rules you must abide by because your startup sells to consumers at a distance. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>that you describe your goods as they are;<\/li>\n\n\n\n<li>that the goods you sell online meet a satisfactory quality and are fit for the purpose they serve;<\/li>\n\n\n\n<li>your legal obligations to fully refund faulty goods up to 30 days from the date your customers purchase them; and<\/li>\n\n\n\n<li>you usually have to fully refund faulty goods up to six months after your customer purchases them unless you can repair or replace them.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (CCR)<\/h3>\n\n\n\n<p>This applies to most goods and services sold at a distance, such as through eCommerce. They cover, for example, your customer&#8217;s rights to cancel goods and services from you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. The Electronic Commerce (EC Directive) Regulations 2002 (ECR)<\/h3>\n\n\n\n<p>These regulations apply whether or not you are selling business to consumer or business to business. This applies to electronic contracts, which can include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>customers who purchase on your website;<\/li>\n\n\n\n<li>email purchases;<\/li>\n\n\n\n<li>text purchases; and&nbsp;<\/li>\n\n\n\n<li>SMS purchases.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A summary of some of the main consumer protection rules to follow as a new eCommerce business include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>letting customers know the exact costs and fees for what they may purchase, which they must explicitly agree to;<\/li>\n\n\n\n<li>a clearly labelled \u2019call to action\u2019 button to purchase, which may say, for example, \u2018pay now\u2019;<\/li>\n\n\n\n<li>ensuring that your customers have paperwork of their purchase with you, whether in hard copy or electronic copy; and<\/li>\n\n\n\n<li>rules about returning goods, such as concerning <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/credit-card-refunds-ecommerce\/\">refunding items<\/a>.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Getting legal advice as a start-up eCommerce brand is essential to ensure you comply with all relevant consumer protection laws. This is because, in addition to the above three sets of legal rules, there may be rules specific to your business sector that you also need to comply with in terms of consumer&nbsp;protection.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div 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This is because not doing so means your online business risks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>receiving complaints;<\/li>\n\n\n\n<li>getting poor online reviews;<\/li>\n\n\n\n<li>being referred to a trading body through a complaint;<\/li>\n\n\n\n<li>its reputation going downhill before you have built it up; and<\/li>\n\n\n\n<li>being sued by an online customer.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>If you are a start-up eCommerce business, it is essential to understand and comply with three primary consumer protection laws. Among the main legal rules that apply to consumers, protection as an eCommerce brand includes, for example, letting your customers know about costs in full as well as refunds and returns. It is essential that you comply with consumer protection laws; otherwise, consequences can arise, such as being sued by a customer.&nbsp;<\/p>\n\n\n\n<p>If you need help understanding what consumer protection laws your eCommerce business needs to comply with in the UK, LegalVision\u2019s experienced <a href=\"https:\/\/legalvision.co.uk\/business-lawyers-lp\/\">eCommerce lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\">membership page<\/a>.<\/p>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"4d339a24e7\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/186462\" \/>            <input value=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/new-ecommerce-business-consumer-protection\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Why Should My New eCommerce Business Know About Consumer Protection Laws?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you start an eCommerce business, there is a considerable amount to learn, including many laws you must comply with. Consumer protection laws are a significant area of law your eCommerce brand should follow. Not doing so can lead your business into problems and affect it while you try to get it fully up and<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/new-ecommerce-business-consumer-protection\/\">Continue reading <span class=\"sr-only\">&#8220;Why Should My New eCommerce Business Know About Consumer Protection Laws?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13326,"featured_media":183568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"825,184746,180983,185908,184828,182436","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[34],"tags":[20,564,640,1794],"class_list":["post-186462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-online-business","tag-small-business","tag-consumer-rights-act","tag-consumer-protection","tag-distance-selling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Should My New eCommerce Business Know About Consumer Protection Laws? 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