This factsheet sets out how your business can become GDPR compliant.<\/p>\n <\/div>\n \n\nDownload Now<\/a> <\/section>\n <\/div>\n\n\n\n\n An email disclaimer is a statement that legally protects the email’s sender in various circumstances. The disclaimer usually sits at the bottom of each email and is usually written in a different font and size to stand out.<\/p>\n\n\n\n A vital purpose of an email disclaimer is to limit the sender’s liability. There is no \u2018one size fits all\u2019 approach for email disclaimers. Instead, what the disclaimer seeks to protect should be tailored to the relevant business and its activities.<\/p>\n\n\n\n Most email disclaimers (or email footers) aim to:<\/p>\n\n\n\n There are many benefits to using an email disclaimer in your communications. Let us explore these in further detail below.<\/p>\n\n\n\n An email disclaimer can enable you to protect your emails and their content if you accidentally send them to the wrong person. For example, your confidentiality statement may request the incorrect recipients to delete the email immediately. <\/p>\n\n\n\n However, there is doubt whether email confidentiality notices are effective, especially as they are typically located below the sensitive information. Therefore, you should always prominently display confidentiality notices in emails. In addition, ensure you obtain legal advice before using them.<\/p>\n\n\n\n Companies must disclose mandatory trading information. Therefore, you can utilise your email footer to set out the information you must legally display. A company or limited liability partnership must include information such as their:<\/p>\n\n\n\n Some businesses will also be subject to other regulatory requirements that require particular information to be disclosed in their emails.<\/p>\n\n\n\n Businesses often utilise marketing emails for promotions and newsletters. You can also use email footers (rather than disclaimers) to comply with direct marketing<\/a> law rules. Unless limited exceptions apply, businesses must obtain consent before sending direct marketing emails. <\/p>\n\n\n\n Even where an individual consents to receive marketing communications, you must give them the right to opt-out or unsubscribe from marketing emails. A fundamental way businesses can provide an opt-out right is by including a clear \u2018unsubscribe\u2019 link in their email footer. This will also demonstrate good practice in compliance with direct marketing laws. <\/p>\n\n\n\n Ensure you take care when drafting email disclaimers. You should seek legal advice on how likely they are to be effective before relying on them, as they may not always be legally binding on the recipient. Nonetheless, email disclaimers may be helpful in deterring recipients from taking certain actions, such as sharing information in emails if you have a clear confidentiality notice.<\/p>\n\n\n\n\n\n Continue reading this article below the form\n <\/i>\n<\/a>\nEmail Disclaimers<\/h2>\n\n\n\n
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What Are The Benefits Of An Email Disclaimer?<\/h2>\n\n\n\n
1. Protect Sensitive Email Content<\/h3>\n\n\n\n
2. Display Mandatory Trading Information<\/h3>\n\n\n\n
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3. Comply With Marketing Rules<\/h3>\n\n\n\n
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\n GDPR Essentials Factsheet<\/div>\n
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