{"id":184443,"date":"2023-11-29T00:13:39","date_gmt":"2023-11-29T00:13:39","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=184443"},"modified":"2024-05-22T02:38:58","modified_gmt":"2024-05-22T01:38:58","slug":"multi-concept-franchising","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/franchising\/multi-concept-franchising\/","title":{"rendered":"What is Multi-Concept Franchising?"},"content":{"rendered":"\n

If you are in the franchising business, you will be familiar with the term multi-unit franchising<\/a>. However, you may be less familiar with \u2018multi-concept franchising\u2019. Multi-concept franchising is a growing phenomenon. It refers to instances where a business owner becomes a franchisee of more than one brand.  This article will explain multi-concept franchising and outline the difference between multi-unit and multi-concept franchisees. <\/p>\n\n\n\n

What is the Benefit of Multi-Concept Franchising?<\/h2>\n\n\n\n

Multi-concept franchising is also known as multi-brand franchising. It simply means that a franchisee is a franchisee of more than one brand. For example, a multi-concept franchisee may own and operate a Costa Coffee and a separate Subway franchise. Owning franchises across multiple brands allows franchisees to diversify their portfolios. <\/p>\n\n\n\n

A benefit of owning franchises across multiple brands is that it can equip franchisees with a more extensive skill set than they would have if they operated one unit for one brand. This can be attractive to franchisors, who might be more likely to hire franchisees who have successfully implemented the systems and observed the standards of different brands. <\/p>\n\n\n\n

\n

Multi-concept franchisees may also bring developed networks of business connections and strong management teams.<\/p>\n<\/div>\n\n\n\n

What is the Difference Between Multi-Unit and Multi-Concept Franchising?<\/h2>\n\n\n\n

Usually, a multi-unit franchisee will open a number of units within a specified territory. Rather than a standard franchise agreement, franchisees of multiple units tend to share an Area Development Agreement<\/a> (\u2018ADA\u2019) with the franchisor. An ADA grants them the right to open and operate several units in their area.\u00a0<\/p>\n\n\n\n

On the other hand, multi-concept franchising involves franchisees acquiring franchise units across multiple brands. Franchisees may opt for this method if they want to build their portfolio across different franchised businesses. <\/p>\n\n\n\n

Both ways enable franchisees to operate more than one franchise unit. Multi-unit means that they run two or more units of the same franchised business. Multi-concept means that they run franchise units of two or more different brands. The main reason both of these types of franchising are growing in popularity among franchisees is that they allow franchisees to expand their franchise portfolio beyond a single unit. <\/p>\n\n\n\n\n\n Continue reading this article below the form\n <\/i>\n<\/a>\n

\n
\n Need legal advice?\n
\n \n Call 0808 196 8584<\/a> for urgent assistance.\n
\n Otherwise, complete this form, and we will contact you within one business day.\n <\/span>\n <\/div>\n\n \n\n
\n