Whilst most businesses understand what the UK General Data Protection Regulation (the data protection law regime) is, many are not aware of the Privacy And Electronic Communications Regulations (PECR) and its rules. However, these rules are mandatory, and the consequences of breaching this law are severe. This article will explain what the Privacy and Electronic Communications Regulations are. <\/p>\n\n\n\n
Most organisations know and have some understanding of the rules under the UK GDPR, which regulates the processing of personal data about living individuals. The UK GDPR<\/a> sets out mandatory rules for you to follow when you process personal information about individuals. <\/p>\n\n\n\n However, there needs to be more knowledge about the rules under the Privacy and Electronic Communications Regulations PECR. These rules set out various binding regulations to safeguard privacy rights regarding electronic communications and sit beside the UK GDPR rules. <\/p>\n\n\n\n Compliance with PECR is mandatory. The rules cover various key issues, including rules on:<\/p>\n\n\n\n Organisations caught by these rules will need to comply with the PECR regime. <\/p>\n\n\n\n PECR covers a range of rules. However, the following rules apply to most businesses:<\/p>\n\n\n\n PECR sets out various rules about using electronic communications for direct marketing. Direct marketing means the targeting of advertising to specific individuals. PECR applies strict rules around using emails, texts and phone calls<\/a> for direct marketing.<\/p>\n\n\n\n Compliance with PECR is mandatory. You will need to comply with the PECR rules if your business:<\/p>\n\n\n\n Email marketing is an extremely popular tool for most businesses. PECR sets out different rules when sending marketing emails to:<\/p>\n\n\n\n You must also document the lawful basis for processing personal data under the UK GDPR. Also, you will need to have a valid, lawful reason to use the names and contact details of individuals for email marketing purposes. Therefore, you should note that there is some interplay between the UK GDPR and PECR rules. <\/p>\n\n\n\n In practice, businesses often struggle to navigate the PECR rules around direct marketing. If your business sends email marketing to various types of customers (for example, both consumers and companies), understanding what you need to do to comply with the rules can be difficult. <\/p>\n\n\n\n PECR also sets out detailed rules around the use of cookies, for example:<\/p>\n\n\n\n Many businesses operate websites that use cookies, so an understanding of the PECR rules is crucial. <\/p>\n\n\n\n\n\n Continue reading this article below the form\n <\/i>\n<\/a>\n\n
Which PECR Rules Apply to Most Organisations?<\/h2>\n\n\n\n
1. Rules Around Direct Marketing Activities\u00a0<\/h3>\n\n\n\n
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2. Rules Around the Use of Cookies\u00a0<\/h3>\n\n\n\n
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