{"id":180137,"date":"2023-03-22T00:52:10","date_gmt":"2023-03-22T00:52:10","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=180137"},"modified":"2023-03-29T03:50:42","modified_gmt":"2023-03-29T02:50:42","slug":"valid-trade-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/valid-trade-mark\/","title":{"rendered":"What Are the Requirements For A Valid Trade Mark in the UK?"},"content":{"rendered":"\n<p>As a UK business owner, you might consider protecting a particular logo or design concept you have created for your brand with a registered trade mark. If so, you must understand the requirements to obtain a valid registered trade mark successfully. This article will explore the different considerations when attempting to become a trade mark owner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Trade Mark?<\/h2>\n\n\n\n<p>Trade mark registration is designed to protect something that distinguishes a business, and in this way, it can be crucial to brand identity and reputation. A registered trade mark enables consumers to immediately identify a brand regardless of the type of product it is placed upon. It can take almost any form, including words, symbols, colours and sounds or even a combination of these.<\/p>\n\n\n\n<div  class=\"box box--icon box--star\">\n    <p>Trade marks should be unique in the particular service or goods industry you are seeking to register in. However, a registered trade mark does not need to be innovative or inventive like other forms of intellectual property, such as patents. Therefore, you should take the opportunity to show creativity when designing your trade mark, as it will ensure you have the best chance of submitting a truly unique trade mark design.<\/p>\n<\/div>\n\n\n\n<p>Additionally, you should create trade marks with future business growth in mind. A strong trade mark will not only fulfil its purpose of representing the current brand identity but will also have the flexibility to grow with your business. A trade mark owner should be aware of the benefits of their business growth through the exclusive rights granted for their goods or services.\u00a0<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>Potential applicants may also seek international trade mark registration if they are successful in the UK.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Requirements for a Registered Trade Mark<\/h2>\n\n\n\n<p><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/register-your-trade-mark\/\">To obtain a registered trade mark<\/a>, you must choose something unique in your product or service industry. Utilising the trade mark database, you can filter through any similar marks that can potentially impede the success of your application. Alternatively, suppose you find a mark similar or identical to your own, you can request the holder to provide you with a letter of consent to use it. You should then submit this letter when you lodge your application.\u00a0<\/p>\n\n\n\n<p>Furthermore, to be successful in applying to the register, you should ensure your trade mark does not:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cause offence;<\/li>\n\n\n\n<li>mislead consumers;<\/li>\n\n\n\n<li>include commonplace phrases or words;&nbsp;<\/li>\n\n\n\n<li>include descriptive words;<\/li>\n\n\n\n<li>include flags or emblems; and<\/li>\n\n\n\n<li>include three-dimensional shapes that are commonplace.<\/li>\n<\/ul>\n\n\n\n<p>The above restrictions are important in securing a successful application. Accordingly, you should carefully consider them when designing any potential trade mark.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--warning\">\n    <p>Importantly, if you stop using your trade mark for five consecutive years, this can be considered abandonment. Accordingly, the trade mark can be revoked on the grounds of non-use.<\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar 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Trade mark registration protects you against this exact situation. Therefore, if you discover someone using your trade mark, you should seek legal advice as soon as possible to bring infringement proceedings.<\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">The Process of Applying for a Trade Mark<\/h2>\n\n\n\n<p>You can <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/before-applying-trade-mark\/\">lodge an application with the Intellectual Property Office<\/a> and submit any relevant documentation for a fee of between \u00a350-\u00a3200, depending on the type of application. You will receive feedback from the Intellectual Property Office within four weeks, raising any potential objections. If objections are an issue, you can choose whether to withdraw your application, defend your application or speak to the person who made the application.&nbsp;<\/p>\n\n\n\n<p>Your trade mark will also be published in the trade marks journal for two months. As a result, anyone can observe this and lodge an objection. The Intellectual Property Office will contact you with any information on objections that you can seek to rectify. If there is no objection to your application, the IPO will register your trade mark around two weeks after finalising the objection period and issue a certificate accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>A valid trade mark application includes multiple components. The trade mark itself must be unique and take the correct format. Further, it must not be similar to an existing trade mark on the database. Trade mark applications can take around four months to complete considering the various application stages, consideration by the Intellectual Property Office, potential objections from third parties and finally, registration and issuing a certificate.<\/p>\n\n\n\n<p>If you need help registering a trade mark,\u00a0our experienced<a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\">\u00a0intellectual property lawyers<\/a>\u00a0can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1679446068620\"><strong class=\"schema-faq-question\"><strong>How long does it take to register a trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">The period for each application can vary depending on whether there are any objections to your application, either by the Intellectual Property Office, third parties, or both. The average timeframe is around four months.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1679446077185\"><strong class=\"schema-faq-question\"><strong>How long is my trade mark valid?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can renew your trade mark every ten years indefinitely. However, if you do not use it for five consecutive years, you risk trade mark revocation due to non-use.<\/p> <\/div> <\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/180137\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/valid-trade-mark\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"What Are the Requirements For A Valid Trade Mark in the UK?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a UK business owner, you might consider protecting a particular logo or design concept you have created for your brand with a registered trade mark. If so, you must understand the requirements to obtain a valid registered trade mark successfully. This article will explore the different considerations when attempting to become a trade mark<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/valid-trade-mark\/\">Continue reading <span class=\"sr-only\">&#8220;What Are the Requirements For A Valid Trade Mark in the UK?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13353,"featured_media":3251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"172615,177137,179086,174333,2529,175817","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[186,1016,1160,1203],"class_list":["post-180137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-intellectual-property","tag-trade-mark-protection","tag-trade-mark-classes","tag-trade-mark-breach"],"acf":[],"yoast_head":"<!-- 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