{"id":179638,"date":"2023-02-19T17:08:29","date_gmt":"2023-02-19T17:08:29","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=179638"},"modified":"2023-04-16T22:39:24","modified_gmt":"2023-04-16T21:39:24","slug":"evaluating-trade-mark-expense","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/evaluating-trade-mark-expense\/","title":{"rendered":"UK Trade Mark Applications: Evaluating Your Expense"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you are a business in the UK considering <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/register-your-trade-mark\/\">trade mark registration<\/a> for your brand, you will likely be interested in learning the costs of applying. If you are careless, your application can easily result in wasted costs. Therefore, it is important to ensure you have covered everything in your application and take advice from legal professionals where appropriate. This article will evaluate the expense of trade mark application and consider how to avoid wasted costs.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What is Involved in an Application?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A trade mark application has many different steps involved. The first step is to apply to the Intellectual Property Office (<\/span><a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\"><span style=\"font-weight: 400\">IPO<\/span><\/a><span style=\"font-weight: 400\">), which will determine whether your trade mark meets the eligibility criteria for registration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">There is a standardised timeline that proceeds as follows:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Designing\/choosing your trade mark;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Researching any existing trade marks that may be similar to yours\u00a0 (this is often referred to as a trade mark search);<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Deciding which trade mark classes are appropriate;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Completing the application;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Paying the relevant fee for a Standard, Right Start or Series Application;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Examination by the IPO;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Publication of your application in the trade marks journal for opposition purposes (two months); and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Registration.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">The associated expense of a trade mark application differs depending on the number of classes covered and which type of application you submit. Likewise, you may pay considerably more in legal fees if you have to address any objections. Trade mark applications can therefore vary in complexity, and consequently, so can the costs.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Standard vs Right Start Applications<\/span><\/h2>\n<p><span style=\"font-weight: 400\">You can choose whether you want to lodge a Standard Application or a Right Start Application. A Standard Application costs \u00a3170 to register your trade mark within one class and then an additional fee of \u00a350 for any extra classes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A Right Start Application however costs \u00a3100 for one class and \u00a325 for any additional classes. You will receive a report with a Right Start application explaining whether your application meets the rules. You get 28 days to make a decision on whether you wish to continue with the application process. If you decide to progress, you must pay an additional \u00a3100 and \u00a325 for every additional class you have chosen.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The benefit of a Right Start Application, therefore, is that it costs less at the outset.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this 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The maximum number of versions you can include in a single Series Application is six, and the total cost for your application will depend on the number of versions. If you choose to make a Series Application, the first two versions of your trade mark are included within the initial cost, with an additional \u00a350 fee for any additional marks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">An example of where a Series Application may be appropriate is for a trade name written in more than one way. For instance. DELTA, Delta, and delta. While the capitalisation differs, the two words look, mean and sound the same. Therefore, a Series Application is appropriate. Other indicative examples include:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>CAT and cat<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400\">These two marks form a series because the use of capital letters does not impact the meaning or sound of the word.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><b>AboutTime and About Time<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400\">These are a series because both marks possess the same meaning regardless of if they are joined or apart.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><a href=\"http:\/\/craze.com\"><b>Craze.com<\/b><\/a><b> and<\/b><a href=\"http:\/\/craze.co.uk\"> <b>Craze.co.uk<\/b><\/a><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400\">These are a series as despite the fact they do not look the same, both .com and .<\/span><a href=\"http:\/\/co.uk\"><span style=\"font-weight: 400\">co.uk<\/span><\/a><span style=\"font-weight: 400\"> are recognisable domain names.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If, however, you were seeking to use lesser-known domains like .edu or .music in a series application, you would not likely meet the relevant requirements.\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400\">Legal Advice<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The expense of instructing a lawyer to advise you on your trade mark application is often the most substantial upfront cost. However, they can preempt any mistakes or unexpected errors, thereby saving you considerable costs in the long run. Therefore, you may actually save money by hiring a professional.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Additionally, if you need to defend your application, you should strongly consider obtaining legal advice.\u00a0<\/span><\/p>\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n<h2><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Costs attached to trade mark applications can vary widely depending on the type of application, the number of classes you wish to register your mark in, and any legal fees incurred from professional advice or representation. A standard trade mark application for registration in one class costs \u00a3170, with additional classes costing \u00a350 per class. It is not a hugely expensive type of intellectual property protection and is a worthwhile investment for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you need help registering a trade mark for your business, our <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\"><span style=\"font-weight: 400\">intellectual property lawyers<\/span><\/a><span style=\"font-weight: 400\"> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a><\/span><span style=\"font-weight: 400\">\u00a0or visit our<\/span>\u00a0<a href=\"https:\/\/legalvision.co.uk\/membership\"><span style=\"font-weight: 400\">membership page<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1676826254528\"><strong class=\"schema-faq-question\"><strong>What is a Right Start application?<\/strong><\/strong> <p class=\"schema-faq-answer\">A Right Start application is one where you pay a reduced fee at the start of the process and obtain a report stating whether your application has met the criteria. You can then use this information to decide on whether to proceed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676826263900\"><strong class=\"schema-faq-question\"><strong>How long does trade mark registration last?<\/strong><\/strong> <p class=\"schema-faq-answer\">In England, your trade mark will be registered for 10 years before requiring it to be renewed. You can renew your trade mark in the 6 months leading up to renewal and the 6 months afterwards.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you are a business in the UK considering trade mark registration for your brand, you will likely be interested in learning the costs of applying. If you are careless, your application can easily result in wasted costs. Therefore, it is important to ensure you have covered everything in your application and take advice from<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/evaluating-trade-mark-expense\/\">Continue reading <span class=\"sr-only\">&#8220;UK Trade Mark Applications: Evaluating Your Expense&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13353,"featured_media":3174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"173867,179073,176321,179112,175484,174388","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[21,186,208,1248],"class_list":["post-179638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-medium-business","tag-intellectual-property","tag-trade-mark","tag-trade-mark-expense"],"acf":[],"yoast_head":"<!-- This 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