{"id":179566,"date":"2023-02-14T23:24:13","date_gmt":"2023-02-14T23:24:13","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=179566"},"modified":"2024-07-03T02:00:31","modified_gmt":"2024-07-03T01:00:31","slug":"launching-a-business-trade-mark-registration","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/launching-a-business-trade-mark-registration\/","title":{"rendered":"I Am Launching a Business in the UK. When Should I Register a Trade Mark?"},"content":{"rendered":"\n<p>Launching a business is a big decision, and deciding on your business name and branding can add to the confusion. However, if you are starting a business in the UK, you may have some understanding of how to protect your new business. For example, trademarks can help protect your business&#8217; brand from competitors. This article will explain what trademarks are, whether you need to <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/register-trade-mark-difficulty\/\">register a trade mark<\/a>, and when you should apply to register it.<\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Choosing Your New Business Name<\/h2>\n\n\n\n<p>Choosing the <a href=\"https:\/\/legalvision.co.uk\/corporations\/register-business-name\/\">name for your business<\/a> is a big decision. Customers will remember your business name when looking for products, so you want to choose something unique.<\/p>\n\n\n\n<p>Ideally, you will choose a new business name that no one else already uses. This allows you to use the same name to register:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/ecommerce-domain-name\/\">a domain name<\/a>;<\/li>\n\n\n\n<li>a limited company; and&nbsp;<\/li>\n\n\n\n<li>a trade mark.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Benefits of Trade Mark Registration<\/h2>\n\n\n\n<p>Once you select a business name, you should ensure you protect it. For example, you should <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/business-register-trade-mark\/\">register a trade mark<\/a> for your name and logo so that nobody else can use it in your business area. Having a registered trade mark for your business also prevents your competitors from imitating your brand. Allowing other businesses to do this may attract customers away from you.<\/p>\n\n\n\n<p>A registered trade mark is also a valuable asset in its own right. If you ever sell your business, your trade mark will add value to that sale. As well as obtaining a trade mark for your business name and logo, you can register trademarks for individual products and services. Consequently, you must consider registering more trademarks as you develop your business offerings.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar 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A trade mark can consist of the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>words;&nbsp;<\/li>\n\n\n\n<li>sounds;&nbsp;<\/li>\n\n\n\n<li>colours or visual depictions; or&nbsp;<\/li>\n\n\n\n<li>a combination of any of these things.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Additionally, a trade mark cannot be:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>offensive;&nbsp;<\/li>\n\n\n\n<li>misleading; or&nbsp;<\/li>\n\n\n\n<li>overly descriptive of what your business does.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div  class=\"box box--icon box--idea\">\n    <p>For example, if you are a food manufacturer, you cannot describe goods as organic if they are not. Likewise, if you sell yoghurt, you cannot trade mark the word &#8216;yoghurt&#8217;, as other businesses will need to use that word.<\/p>\n<\/div>\n\n\n\n<p>When coming up with an appropriate business name, it is good to be creative or invent a new word. Use a word that is entirely unrelated to your business.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>Some good examples are Adidas (an invented word derived from the inventor&#8217;s name) or Apple (an existing word unrelated to computers).<\/p>\n<\/div>\n\n\n\n<p>You will also need to decide in which class or classes you wish to register your trade mark. Classes are categories of goods and services, and your trade mark will only protect you related to products in that class. To ensure you register your trade mark in all the appropriate classes for your business, consider what types of goods or services you plan to offer. You can use the\u00a0<a href=\"https:\/\/www.search-uk-trade-mark-classes.service.gov.uk\/searchclasses\" target=\"_blank\" rel=\"noreferrer noopener\">Intellectual Property Office&#8217;s class search function<\/a>\u00a0to find the appropriate classes.\u00a0Overall: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>goods are categorised in classes 1 to 34; and <\/li>\n\n\n\n<li>services are in classes 35 to 45. <\/li>\n<\/ul>\n\n\n\n<p>For example, say your business is manufacturing or selling trousers. Searching for &#8216;trousers&#8217; using the search brings up five different classes. Class 25 is likely the most appropriate, as it covers types of clothing. However, if you plan to sell fabric to other businesses to make trousers, consider class 24.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you are still deciding which classes to register your trade mark in, seek advice from a trade mark attorney, who can give you specialist advice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Register a Trade Mark<\/h2>\n\n\n\n<p>Once you decide on an asset to <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/business-register-trade-mark\/\">register as a trade mark<\/a>, you can\u00a0<a href=\"https:\/\/www.gov.uk\/how-to-register-a-trade-mark\/start-your-application\" target=\"_blank\" rel=\"noreferrer noopener\">apply online through the UK Intellectual Property Office<\/a>\u00a0(UK IPO). The online application process is straightforward, and the standard cost is \u00a3170 to register one trade mark in one class. If you want to register a trade mark in more than one class, the cost is \u00a350 for each additional class.<\/p>\n\n\n\n<p>Once you submit your application, you will receive a report in approximately 20 working days. This report will detail whether there are any objections to your trade mark application. If there are no objections, the UK IPO will register your trade mark for 10 years. You can renew your trade mark every 10 years.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Suppose there are objections to your trade mark application. For example, it may be too similar to existing trademarks. In that case, you will have two months to resolve the issues with your trade mark application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>Registering a trademark for your business to protect your new business and brand identity is vital. This will ensure no one else can use your business name and confuse customers. Once you have registered your trade mark, you have the exclusive right to use that trade mark for 10 years. You can renew it every 10 years after that, ensuring long-lasting protection for your business. Registering a trade mark has many benefits, including protecting your brand identity and establishing a valuable asset for your business. <\/p>\n\n\n\n<p>If you need help registering a trade mark for your business, our&nbsp;<a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\" target=\"_blank\" rel=\"noreferrer noopener\">intellectual property lawyers<\/a>&nbsp;can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\" target=\"_blank\" rel=\"noreferrer noopener\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1676416665095\"><strong class=\"schema-faq-question\"><strong>How long does a registered trade mark last?<\/strong><\/strong> <p class=\"schema-faq-answer\">Initially, your trade mark lasts for 10 years. However, you can renew it every 10 years, so your trade mark can last indefinitely if you want it to.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676416672424\"><strong class=\"schema-faq-question\"><strong>I have registered a domain name and a limited company name. Do I really need a trade mark as well?<\/strong><\/strong> <p class=\"schema-faq-answer\">Registering a domain name and company name through Companies House is crucial. However, these do not prevent anyone else from using your business name. A registered trade mark will prevent anyone else from using your company name. It will also prevent anyone else from registering a trademark for your business name. Further, it will make taking legal action against anyone who tries to use your trade mark more straightforward.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/179566\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/launching-a-business-trade-mark-registration\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"I Am Launching a Business in the UK. When Should I Register a Trade Mark?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Launching a business is a big decision, and deciding on your business name and branding can add to the confusion. However, if you are starting a business in the UK, you may have some understanding of how to protect your new business. For example, trademarks can help protect your business&#8217; brand from competitors. This article<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/launching-a-business-trade-mark-registration\/\">Continue reading <span class=\"sr-only\">&#8220;I Am Launching a Business in the UK. When Should I Register a Trade Mark?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13323,"featured_media":3255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"175892,1669,175102,171811,173219,176104","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,21,134,209,573,1246],"class_list":["post-179566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-medium-business","tag-business-name","tag-trade-mark-registration","tag-uk-ipo","tag-smb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What To Do Before Launching a Business | LegalVision UK<\/title>\n<meta name=\"description\" content=\"In this article, we explain what trademarks are and whether you need to register a trade mark before launching a business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legalvision.co.uk\/intellectual-property\/launching-a-business-trade-mark-registration\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What To Do Before Launching a Business | LegalVision UK\" \/>\n<meta property=\"og:description\" content=\"In this article, we explain what trademarks are and whether you need to register a trade mark before launching a business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legalvision.co.uk\/intellectual-property\/launching-a-business-trade-mark-registration\/\" \/>\n<meta property=\"og:site_name\" content=\"LegalVision UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LegalVision\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-14T23:24:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-03T01:00:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/05\/24122313\/business-image-0522196.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel King\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:site\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel King\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/legalvision.co.uk\/intellectual-property\/launching-a-business-trade-mark-registration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/legalvision.co.uk\/intellectual-property\/launching-a-business-trade-mark-registration\/\"},\"author\":{\"name\":\"Rachel King\",\"@id\":\"https:\/\/legalvision.co.uk\/#\/schema\/person\/d255da3e205c67dea66ebf0d2573e3aa\"},\"headline\":\"I Am Launching a Business in the UK. 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When Should I Register a Trade Mark?"}]},{"@type":"WebSite","@id":"https:\/\/legalvision.co.uk\/#website","url":"https:\/\/legalvision.co.uk\/","name":"LegalVision UK","description":"LegalVision is a commercial law firm in the UK with a commitment to innovation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/legalvision.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/legalvision.co.uk\/#\/schema\/person\/d255da3e205c67dea66ebf0d2573e3aa","name":"Rachel King","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/legalvision.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2021\/12\/cropped-Rachel-King-e1639450442311-96x96.jpg","contentUrl":"https:\/\/legalvision.co.uk\/wp-content\/uploads\/sites\/4\/2021\/12\/cropped-Rachel-King-e1639450442311-96x96.jpg","caption":"Rachel King"},"description":"Rachel King is a Legal Content Writer at LegalVision. She previously studied law at the University of Nottingham and Virginia School of Law. As well as freelance writing, Rachel runs her own small online business and enjoys various creative endeavours - hence her interest in all things intellectual property and e-commerce.","sameAs":["laini.bennett@legalvision.com.au"],"url":"https:\/\/legalvision.co.uk\/author\/rachelking\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/launching-a-business-trade-mark-registration\/#faq-question-1676416665095","name":"How long does a registered trade mark last?","acceptedAnswer":{"@type":"Answer","text":"Initially, your trade mark lasts for 10 years. However, you can renew it every 10 years, so your trade mark can last indefinitely if you want it to.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/launching-a-business-trade-mark-registration\/#faq-question-1676416672424","name":"I have registered a domain name and a limited company name. Do I really need a trade mark as well?","acceptedAnswer":{"@type":"Answer","text":"Registering a domain name and company name through Companies House is crucial. However, these do not prevent anyone else from using your business name. A registered trade mark will prevent anyone else from using your company name. It will also prevent anyone else from registering a trademark for your business name. Further, it will make taking legal action against anyone who tries to use your trade mark more straightforward.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13323"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=179566"}],"version-history":[{"count":8,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179566\/revisions"}],"predecessor-version":[{"id":189016,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179566\/revisions\/189016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3255"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=179566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=179566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=179566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}