{"id":179556,"date":"2023-02-14T22:09:47","date_gmt":"2023-02-14T22:09:47","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=179556"},"modified":"2023-02-17T04:56:45","modified_gmt":"2023-02-17T04:56:45","slug":"design-rights-vs-trade-marks","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/design-rights-vs-trade-marks\/","title":{"rendered":"What is the Difference Between Design Rights and Trade Marks in the UK?"},"content":{"rendered":"\n<p>As a business owner in the UK, you must know the difference between different types of legal protection, so you can decide the right path to proceed on for protecting your product and brand. For instance, <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/what-are-design-rights\/\">design rights<\/a> and <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/trade-mark-protection-for-smes\/\">trade mark protection<\/a> are types of intellectual property (IP) rights with very different uses. In essence, design rights protect the appearance of a product, whereas a trade mark protects an element of branding.&nbsp;<\/p>\n\n\n\n<p>This article will discuss registered and unregistered types of protection to help you decide how best to secure your exclusive rights over your creative work.<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">What Are Design Rights?<\/h2>\n\n\n\n<p>A design right protects the appearance of a product, including the:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>shape;&nbsp;<\/li>\n\n\n\n<li>colour; and<\/li>\n\n\n\n<li>configuration.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In contrast, a trade mark is a brand identifier that distinguishes your brand from others. Further, it is not necessarily a direct image of the products that it sells.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Protections Provided by Design Rights and Trade Marks<\/h2>\n\n\n\n<p>A similarity is that both design and trade mark rights exist in both registered and unregistered formats. Concerning design rights, once an unregistered design is made public, its appearance is automatically protected for three years without any form of registration.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>Additionally, the shape and configuration are automatically protected for either 10 years after it has been sold to someone else or 15 years after creation. This will depend on which is earlier.<\/p>\n<\/div>\n\n\n\n<p>Similarly, trademarks can also receive some protection when unregistered. However, rather than an automatic protection, it is usually only an acknowledged protection when the trade mark gains a reputation with the public over several years, where the trade mark is associated with the brand. When making a claim against someone for using your unregistered trade mark, you should take this to court. This process is referred to as passing off.&nbsp;<\/p>\n\n\n\n<p>Both design rights and trade marks have the option of registration, which provides much greater protection against other businesses copying any design or brand mark. In addition, IP rights will always be easier to enforce if your concept has been registered and therefore acknowledged as a part of your business.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left 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There is an automatic right of protection when a design is made public. Examples of protected things include the:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>shape;&nbsp;<\/li>\n\n\n\n<li>texture;&nbsp;<\/li>\n\n\n\n<li>material; and<\/li>\n\n\n\n<li>colours.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Trade marks, however, can take many different forms as they are a concept that relates to a brand. A non-exhaustive list of examples includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sounds;&nbsp;<\/li>\n\n\n\n<li>slogans;&nbsp;<\/li>\n\n\n\n<li>words;<\/li>\n\n\n\n<li>shapes; and&nbsp;<\/li>\n\n\n\n<li>colours or any combination of each.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Registration Process for Design Rights and Trade Marks&nbsp;<\/h2>\n\n\n\n<p>To <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/trade-mark-application-before\/\">register a design or a trade mark<\/a>, each must meet a different set of criteria. For example, for successful registration, your trade mark must be unique. Furthermore, it must not be anything too common and must be distinctive. Similarly, to register a design, it must be new. Therefore, it also requires creativity from the applicant.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>The registration process differs significantly for each type of intellectual property. For instance, a design right application costs between \u00a350-\u00a3150 depending on how many designs you are seeking to register, but there is a maximum of 50. On the other hand, trademark registration costs between \u00a340-\u00a3200 and can only include marks per application, which should all look the same.<\/p>\n<\/div>\n\n\n\n<p>The time for a design rights application is eight weeks for consideration by the <a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\">Intellectual Property Office of the United Kingdom<\/a> (IPOUK). However, if there is an objection, the applicant can request a hearing, so this timeframe can vary. For trade mark applications, you should receive feedback within four weeks. However, opposition by the IPOUK can prolong the process.&nbsp;<\/p>\n\n\n\n<p>On average, the process for trademarks takes around four months. With the renewal of intellectual property, there are stark differences between design rights and trademarks. For example, you must renew a design right every five years. Although, in total, its protection will last for 25 years. In contrast, you must renew a trade mark every ten years.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>You can renew trademarks indefinitely. This can be an essential factor when dealing with competitors and potential infringement.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>As a business owner, you must adopt the correct type of legal protection for your intellectual property. Therefore, consider the protection that registered trademarks and design rights can provide.&nbsp;<\/p>\n\n\n\n<p>A design right focuses specifically on the appearance of a product and protects the aesthetic aspects of this. For instance, a design right focuses on shape and colour. However, a trade mark is a piece of branding and is not necessarily an image of what the business sells or the service it provides. Moreover, a trade mark can take many forms, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sounds;&nbsp;<\/li>\n\n\n\n<li>slogans;&nbsp;<\/li>\n\n\n\n<li>colours; and&nbsp;<\/li>\n\n\n\n<li>a combination of any distinctive mark of the brand.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A trade mark is, therefore, a more diverse type of intellectual property protection. However, you should carefully assess both before determining the best for you.&nbsp;<\/p>\n\n\n\n<p>If you need assistance registering a trade mark or determining the best IP protection for you, our <a href=\"https:\/\/legalvision.co.uk\/trademark-registration-lp\/\">experienced IP lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions&nbsp;<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1676412122875\"><strong class=\"schema-faq-question\"><strong>What is the difference between trademark and design registration?<\/strong><\/strong> <p class=\"schema-faq-answer\">A trade mark registration protects a symbol, word, sound or anything chosen to represent a brand\u2019s identity. In contrast, a design registration focuses on a unique product design which a business will produce.\u00a0\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676412129346\"><strong class=\"schema-faq-question\"><strong>What can not be protected under design rights?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can not protect the functional features of a product under design rights. To protect this aspect of a product, it would need to be suitable for patent protection, which is a different form of intellectual property and requires the functionality to be a new invention.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/179556\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/design-rights-vs-trade-marks\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"What is the Difference Between Design Rights and Trade Marks in the UK?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner in the UK, you must know the difference between different types of legal protection, so you can decide the right path to proceed on for protecting your product and brand. For instance, design rights and trade mark protection are types of intellectual property (IP) rights with very different uses. In essence,<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/design-rights-vs-trade-marks\/\">Continue reading <span class=\"sr-only\">&#8220;What is the Difference Between Design Rights and Trade Marks in the UK?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13353,"featured_media":3185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"172226,177007,1362,178817,172600,3850","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,21,187,194],"class_list":["post-179556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-medium-business","tag-trade-marks","tag-design-rights"],"acf":[],"yoast_head":"<!-- This site is optimized 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She is a qualified barrister and lawyer with an interest in immigration and human rights. Fiona has written extensively for LegalVision on Intellectual Property. Qualifications: Bar Professional Training Course, The Manchester Metropolitan University, Masters Degree, LLM in Human Rights and Criminal Justice, Queen's University, Belfast, Bachelor's Degree, LLB Law, Queen Mary University of London","sameAs":["https:\/\/www.linkedin.com\/in\/fiona-prior-30481162\/"],"url":"https:\/\/legalvision.co.uk\/author\/fionaprior\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/design-rights-vs-trade-marks\/#faq-question-1676412122875","name":"What is the difference between trademark and design registration?","acceptedAnswer":{"@type":"Answer","text":"A trade mark registration protects a symbol, word, sound or anything chosen to represent a brand\u2019s identity. In contrast, a design registration focuses on a unique product design which a business will produce.\u00a0\u00a0","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/design-rights-vs-trade-marks\/#faq-question-1676412129346","name":"What can not be protected under design rights?","acceptedAnswer":{"@type":"Answer","text":"You can not protect the functional features of a product under design rights. To protect this aspect of a product, it would need to be suitable for patent protection, which is a different form of intellectual property and requires the functionality to be a new invention.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13353"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=179556"}],"version-history":[{"count":3,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179556\/revisions"}],"predecessor-version":[{"id":179559,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179556\/revisions\/179559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3185"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=179556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=179556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=179556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}