UK online business owners usually prioritise website \u2018stickiness\u2019. This phrase relates to the desire for users to stay on the website after entering and then returning in the future. Online companies dislike the idea of their websites lacking \u2018sticky\u2019 content because this means that users will not stay on them long enough to buy anything or return in the future. This article will explore why some UK online businesses ask visitors to create user accounts to make their website content \u2018stickier\u2019. This will allow your company to assess whether the advantages of doing so are worth the extra steps required in setting up a website user system.<\/p>\n\n\n\n
We have all been on websites that ask us to create an account. This usually involves the provision of an active email address and password and, sometimes, the input of name and home address details.<\/p>\n\n\n\n
Different online businesses have different ways of running their user account systems. Some examples include:<\/p>\n\n\n\n
This article will explore the legalities of asking individuals to create website accounts<\/a>.<\/p>\n\n\n\n The first step is to ensure that your online business can justify collecting personal data. Most online companies do so by stating that it allows the proper running of their business and the performance of a contract (usually a contract for purchasing goods or services).<\/p>\n\n\n\n An online business should ensure they have legal justification for obtaining personal information through a user registration process. For example, if your online company delivers physical goods by post, it should be able to request the following details for a user account:<\/p>\n\n\n\n1. Require Lawful Reasoning<\/h2>\n\n\n\n
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