{"id":179403,"date":"2023-02-01T03:16:41","date_gmt":"2023-02-01T03:16:41","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=179403"},"modified":"2024-06-05T07:10:47","modified_gmt":"2024-06-05T06:10:47","slug":"legal-documents-online-business","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/legal-documents-online-business\/","title":{"rendered":"Key Legal Documents for Your UK Online Business"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Online business owners face an uphill battle in ensuring compliance with UK legislation. A key issue is ensuring your online business has the required level of legal documentation in place. Just because your business operates online does not mean you can skirt legal requirements. This article will detail three valuable legal documents to have in place, so your online business can avoid unintentional breaches of the law.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Website Terms and Conditions<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Every online business relies heavily on the content and appearance of its website. After all, a website is the equivalent of a physical storefront for online companies. In the same way larger physical stores employ security guards to police the shop floor, many online businesses seek to enforce rules on site usage. However, instead of security staff, online companies can utilise a <\/span><a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/terms-and-conditions\/\"><span style=\"font-weight: 400\">website terms and conditions<\/span><\/a><span style=\"font-weight: 400\"> document.<\/span><\/p>\n\n\n\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\">This document is housed on the website and seeks to act as a rulebook for site users. In particular, it aims to notify website users of certain actions that will breach the rules and risk a suspension or permanent ban.<\/span><\/p>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400\">Whilst the content of your website terms and conditions documents will vary, the majority will mention some of the following points:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">that abusive, aggressive or racist comments will result in a suspension or permanent ban;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">any unauthorised use of the website (including attempts to access a different user\u2019s account or probe for site vulnerabilities) may result in legal action;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">that the words and images on the website constitute intellectual property and are subject to copyright;\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">that site users use the website at <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/legal-documents-online-business\/\">their own risk<\/a>, and your organisation accepts no legal liability for damage to electronic devices visiting the site; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">confirmation that use of the website constitutes implied acceptance of the website terms and conditions document.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Refunds Policy<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">A <\/span><a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/returns-policy\/\"><span style=\"font-weight: 400\">refunds policy<\/span><\/a><span style=\"font-weight: 400\"> aims to set out your organisation\u2019s position regarding returns, refunds and replacements. Most online businesses display the document on their website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Depending on the nature of your company, most online businesses confirm the following information within their refunds policy documents:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">what a consumer can do if the item is received in poor condition (for example, if it works but has cosmetic damage);<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">a customer\u2019s rights upon changing their mind within 14 days of purchase;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">what a customer can do if the item is broken and does not work correctly;\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">the types of evidence that they should provide to your business upon any issue arising (for example, photographs or video footage); and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">the postage arrangements for returns or replacements (including whether your business covers the postage costs or not).<\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"box box--icon box--star\">\n<p><span style=\"font-weight: 400\">Some online businesses will only offer the minimum covered by UK consumer law, while others will seek to provide refunds, returns or replacements in various circumstances. Your policy will depend on the customer service ethos and disposable income of your organisation. Either way, it should be clear, accessible and fair.&nbsp;<\/span><\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar 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Social media marketing has some of the following benefits:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">it is typically good value for money compared to traditional advertising (as it tends to reach more individuals for less financial outlay);\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">your company can target potential customers with specific characteristics (such as individuals between 30 and 50 years old and within a particular geographical area); and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">a social media advertising campaign can be designed and launched quickly.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">However, social media advertising has some downsides. A common issue with digital advertising on platforms like Instagram and Facebook is the potential for users to post offensive or derogatory comments. Whilst some ecommerce business owners will subscribe to the ethos that \u2018all press is good press\u2019, most will readily admit that they do not wish their company to become embroiled in social media controversy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">In this way, a <\/span><a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/social-media-social-media-policy-business\/\"><span style=\"font-weight: 400\">social media policy<\/span><\/a><span style=\"font-weight: 400\"> seeks to reduce the risk of online negativity towards your company\u2019s social media channels. It tries to do so by setting out the following:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">approval procedure for the social media content (usually that a senior individual or director must sign off on posts);<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">list of banned topics that social media posts cannot directly reference (such as religion, politics or death);<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">process for the deletion of an existing post (usually because the post is inaccurate, out-of-date or has attracted controversy);<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">complaint process (whereas users can send written complaints to a delegated individual through an app or by email); and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">procedure for considering when to provide a written apology in response to company social media activity (such as a naive social media post that has gone viral).<\/span><\/li>\n<\/ul>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Your company\u2019s website is vital for several reasons. First, it is the storefront for your online business and needs to look professional and attractive. Second, it needs to comply with UK legal obligations.&nbsp; Third, it needs to contain relevant legal documentation in a place where customers can find it.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you need assistance drafting appropriate legal documentation for your online business, our experienced<\/span>&nbsp;<a href=\"https:\/\/legalvision.co.uk\/services\/ecommerce-online-business\/\"><span style=\"font-weight: 400\">ecommerce and online business lawyers<\/span><\/a><span style=\"font-weight: 400\"> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <\/span><a href=\"https:\/\/legalvision.co.uk\/membership\/\"><span style=\"font-weight: 400\">membership page<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1675221135326\"><strong class=\"schema-faq-question\"><strong>Do the same rules and regulations apply to small and large online businesses?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes. UK law draws little distinction between small business owners running a website on their own and larger online companies. Most legal requirements apply to both types of online businesses.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675221153477\"><strong class=\"schema-faq-question\"><strong>What other legal documents could be helpful for my online business?<\/strong><\/strong> <p class=\"schema-faq-answer\">Whilst a lot depends on the type of company, many online companies can also benefit from a privacy policy and cookie policy. These documents help provide website visitors with necessary information on data protection and digital cookie usage.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/179403\" \/>            <input value=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/legal-documents-online-business\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Key Legal Documents for Your UK Online Business\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online business owners face an uphill battle in ensuring compliance with UK legislation. A key issue is ensuring your online business has the required level of legal documentation in place. Just because your business operates online does not mean you can skirt legal requirements. This article will detail three valuable legal documents to have in<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/legal-documents-online-business\/\">Continue reading <span class=\"sr-only\">&#8220;Key Legal Documents for Your UK Online Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13349,"featured_media":3258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"3331,1159,2235,171805,177272,177424","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[34],"tags":[20,21,54,645,1196,1198],"class_list":["post-179403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-online-business","tag-small-business","tag-medium-business","tag-online-business","tag-refund-policy","tag-social-media-policy","tag-website-terms-and-conditions"],"acf":[],"yoast_head":"<!-- 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He has particular expertise in Commercial and Employment litigation, as well as data protection and privacy regulations. He is a qualified Solicitor in England and Wales and has a decade of legal experience, including advocacy within civil courts and Tribunals. Tom specialises in civil and employment litigation. He has extensive experience in advising employers and companies as to the requirements of employment law and data protection rules, as well as day-to-day advice on smooth running from a commercial perspective. Qualifications: Professional Skills Course - Law, University of Law; Legal Practice Course - Law, College of Law; Bachelor of Laws, University of Southampton.","sameAs":["https:\/\/www.linkedin.com\/in\/tom-sutherland-72b4509b\/"],"url":"https:\/\/legalvision.co.uk\/author\/thomassutherland\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/legal-documents-online-business\/#faq-question-1675221135326","name":"Do the same rules and regulations apply to small and large online businesses?","acceptedAnswer":{"@type":"Answer","text":"Yes. UK law draws little distinction between small business owners running a website on their own and larger online companies. Most legal requirements apply to both types of online businesses.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/legal-documents-online-business\/#faq-question-1675221153477","name":"What other legal documents could be helpful for my online business?","acceptedAnswer":{"@type":"Answer","text":"Whilst a lot depends on the type of company, many online companies can also benefit from a privacy policy and cookie policy. These documents help provide website visitors with necessary information on data protection and digital cookie usage.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13349"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=179403"}],"version-history":[{"count":7,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179403\/revisions"}],"predecessor-version":[{"id":188646,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179403\/revisions\/188646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3258"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=179403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=179403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=179403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}