{"id":179244,"date":"2023-01-19T23:12:43","date_gmt":"2023-01-19T23:12:43","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=179244"},"modified":"2024-05-13T05:50:19","modified_gmt":"2024-05-13T04:50:19","slug":"benefits-customer-service","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/benefits-customer-service\/","title":{"rendered":"What are the Legal Benefits to My UK Business of Setting High Customer Service Standards?\u00a0\u00a0\u00a0"},"content":{"rendered":"\n<p>As a business owner, you will likely know that keeping customers happy can be lucrative for your business. This is one of the reasons why retailers work so hard to make their premises attractive and pleasant for customers. A relaxed, happy customer purchases more than a stressed, unhappy one. This article will focus on the legal benefits of setting excellent customer service standards, so your UK business can consider the advantages of doing so against any potential cost.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are High Customer Service Standards?<\/h2>\n\n\n\n<p>Customer service expectations change with time. Modern consumers expect UK companies to be friendly, efficient and contactable by various methods.<\/p>\n\n\n\n<p>In practice, some modern examples of exceptional customer service include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>allowing customers to contact your business through various communication channels (including telephone, in-store, email, website chat boxes and social media apps);<\/li>\n\n\n\n<li>providing a speedy turnaround to written queries (usually within 24 hours);<\/li>\n\n\n\n<li>resolving valid <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/benefits-agreed-dispute-resolution-process\/\">customer complaints<\/a> with generous offers of partial refunds, store credit or item replacements (even when not legally bound to do so); and<\/li>\n\n\n\n<li>providing staff with regular customer service training to ensure customer satisfaction through polite and professional communication.<\/li>\n<\/ul>\n\n\n\n<p>Let us now explore how excellent customer service benefits your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Good Customer Retention and Fewer Legal Claims<\/h2>\n\n\n\n<p>Almost every consumer has purchased a product and suffered an issue with it. However, there is a vast difference between a company that deals with the issue swiftly and professionally and solves the problem and an organisation that could be more friendly and caring.&nbsp;&nbsp;<\/p>\n\n\n\n<p>During the current squeeze on living costs in the UK, consumers are becoming savvier to the need to shop with companies that prioritise an excellent customer experience. After all, no UK customer wants to spend money on items and risk an uphill battle to get a replacement or <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/refund-policy\/\">refund<\/a>.<\/p>\n\n\n\n<div  class=\"box box--icon box--idea\">\n    <p>Moreover, some UK consumers would rather spend slightly more money purchasing an identical product from a different store if that business has a reputation for putting the customer first. For this reason, many loyal customers purchase electronic goods from department stores such as John Lewis rather than small independent shops.<\/p>\n<\/div>\n\n\n\n<p>If your business fails to provide good customer service to your existing customers, this may affect your profits and increase your burdens. For example, unhappy consumers are unlikely to return. Additionally, they are more likely to start formal disputes regarding failure to provide returns, replacements or refunds. Moreover, if the product is expensive, your business may also suffer legal actions against it under consumer law.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    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Less Advertising Costs<\/h2>\n\n\n\n<p>A well-known business maxim is that it is cheaper to keep existing clients than to replace them. For example, studies show that it can cost a business five times more to obtain new customers than simply retaining their existing ones.<\/p>\n\n\n\n<p>One of the costs involved with losing your customer base is advertising. One of the primary purposes of advertising is to draw in new customers who know little about the business.<\/p>\n\n\n\n<p>In the UK, the Advertising Standards Agency (ASA) is prominent in policing advertising to ensure they are legal and reasonable. Many of their rules and regulations aim to prevent misleading or inaccurate advertisements. In this way, UK businesses usually have to incur decent sums of money paying individuals to try their products before advertising them and utilising advertising agencies to ensure ASA compliance.<\/p>\n\n\n\n<p>Naturally, suppose your business keeps the vast majority of its consumer base. In that case, it will spend less money on advertising in a legally compliant manner than a company that loses half of its customers each year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Aids GDPR Compliance<\/h2>\n\n\n\n<p>The roots of excellent customer service lie in swiftly responding to reasonable customer requests.&nbsp;Some consumer queries involve providing information relating to them (known as <a href=\"https:\/\/legalvision.co.uk\/data-privacy-it\/safely-handle-sar\/\">Subject Access Requests<\/a>).<\/p>\n\n\n\n<div  class=\"box box--icon box--star\">\n    <p>Swiftly providing customers with information relating to them, whether details of their orders, contact details or otherwise, helps a business comply with the General Data Protection Regulation (GDPR). This is because the GDPR ensures that UK organisations handle and process personal information reasonably and transparently.<\/p>\n<\/div>\n\n\n\n<p>Ensuring a positive customer experience can hugely benefit your business by helping avoid a <a href=\"https:\/\/legalvision.co.uk\/data-privacy-it\/avoid-ico-fines\/\">fine of up to \u00a317.5m<\/a> from the <a href=\"https:\/\/ico.org.uk\/\">Information Commissioner\u2019s Office (ICO)<\/a>.<\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/06164254\/uk-startup-manual-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">UK Startup Manual<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Startup Manual is essential reading material for any startup founder looking to launch and grow a successful startup.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-startup-manual.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>Ensuring high customer service standards benefits your business. Firstly, it helps your organisation ensure good <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/legal-issues-loyalty-program\/\">customer loyalty<\/a>. In turn, you can avoid advertising costs to obtain replacement consumers.\u00a0Moreover, it helps your business comply with UK law, reducing the risk of financial penalties and reputational damage.\u00a0\u00a0<\/p>\n\n\n\n<p>Overall, it is worth incurring the time and effort of customer service training with staff. Furthermore, many business owners obtain expert advice on designing legally compliant processes that prioritise excellent customer support and dispute resolution.&nbsp;<\/p>\n\n\n\n<p>If you need assistance keeping your customer service standards within legal bounds, our experienced <a href=\"https:\/\/legalvision.co.uk\/services\/ecommerce-online-business\/\">online business lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\/\">membership page<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1674169699629\"><strong class=\"schema-faq-question\"><strong>Do customer service expectations differ for small businesses?<\/strong><\/strong> <p class=\"schema-faq-answer\">This largely depends on the customer in question. While some UK consumers will acknowledge that a smaller business will have less staff to tackle customer issues, others expect a better, more personable customer service experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1674169710375\"><strong class=\"schema-faq-question\"><strong>Why is quality customer service so important in the digital age?<\/strong><\/strong> <p class=\"schema-faq-answer\">News of poor customer service now spreads quicker than ever. Many UK businesses have suffered hits to their brand loyalty through stories of terrible customer service on social media platforms. So it is crucial to have an effective customer service team at your business.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/179244\" \/>            <input value=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/benefits-customer-service\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"What are the Legal Benefits to My UK Business of Setting High Customer Service Standards?\u00a0\u00a0\u00a0\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, you will likely know that keeping customers happy can be lucrative for your business. This is one of the reasons why retailers work so hard to make their premises attractive and pleasant for customers. A relaxed, happy customer purchases more than a stressed, unhappy one. This article will focus on the<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/benefits-customer-service\/\">Continue reading <span class=\"sr-only\">&#8220;What are the Legal Benefits to My UK Business of Setting High Customer Service Standards?\u00a0\u00a0\u00a0&#8220;<\/span><\/a><\/p>\n","protected":false},"author":13349,"featured_media":3101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"177484,175346,176431,179069,174667,172521","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[34],"tags":[20,21,54,645],"class_list":["post-179244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-online-business","tag-small-business","tag-medium-business","tag-online-business","tag-refund-policy"],"acf":[],"yoast_head":"<!-- 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Qualifications: Professional Skills Course - Law, University of Law; Legal Practice Course - Law, College of Law; Bachelor of Laws, University of Southampton.","sameAs":["https:\/\/www.linkedin.com\/in\/tom-sutherland-72b4509b\/"],"url":"https:\/\/legalvision.co.uk\/author\/thomassutherland\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/benefits-customer-service\/#faq-question-1674169699629","name":"Do customer service expectations differ for small businesses?","acceptedAnswer":{"@type":"Answer","text":"This largely depends on the customer in question. While some UK consumers will acknowledge that a smaller business will have less staff to tackle customer issues, others expect a better, more personable customer service experience.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/benefits-customer-service\/#faq-question-1674169710375","name":"Why is quality customer service so important in the digital age?","acceptedAnswer":{"@type":"Answer","text":"News of poor customer service now spreads quicker than ever. Many UK businesses have suffered hits to their brand loyalty through stories of terrible customer service on social media platforms. So it is crucial to have an effective customer service team at your business.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13349"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=179244"}],"version-history":[{"count":6,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179244\/revisions"}],"predecessor-version":[{"id":187851,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/179244\/revisions\/187851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3101"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=179244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=179244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=179244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}