{"id":1791,"date":"2022-01-16T23:34:26","date_gmt":"2022-01-16T23:34:26","guid":{"rendered":"https:\/\/uk.legalvision.com.au\/?p=1791"},"modified":"2026-05-05T02:35:43","modified_gmt":"2026-05-05T01:35:43","slug":"returns-policy","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/returns-policy\/","title":{"rendered":"Should I Have a Returns Policy for my Online Business in England and Wales?"},"content":{"rendered":"\n<p>If you <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/terms-and-conditions\/\">sell goods online<\/a> in England and Wales, you must have a clear returns policy that protects both your customers and your business. Customers have legal rights to return goods, whether faulty or simply unwanted, and your returns policy must reflect these rights. This article will explain precisely what your returns policy should cover.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Rights of Consumers to Return Online Purchases<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Customers can return goods purchased through online orders for two reasons. Firstly, they can <a href=\"https:\/\/legalvision.co.uk\/disputes-litigation\/bought-faulty-products-from-a-supplier\/\">return the goods if they are faulty<\/a> or otherwise not as you described. Secondly, they can return the goods if they have decided they do not want the item after all.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Receiving Faulty Goods<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">The goods you sell must be satisfactory and fit for their intended purpose. If a customer does receive an item that is faulty or otherwise not as you described it, they have the right to a full refund if they return it to you within 30 days of receiving it.<\/span><\/p>\n\n\n\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\">After the first 30 days but within six months of receiving the item, the customer is entitled to repair or replacement. If you cannot repair or replace it, you must provide them with a refund.&nbsp;<\/span><\/p>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400\">After six months, the customer still has the right to return the goods to you. However, they must prove that the goods were faulty when they received them. If you agree that the goods were faulty on receipt, you must repair or replace them. If you cannot repair or replace them, you must refund the customer, but you are entitled to make a deduction for the use of the item whilst the customer had it.<\/span><\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex 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The cooling-off period is 14 days from the day your customer places an order with you, in which they can change their minds about their order. This right to change their mind means that they have the right to return goods to you for a refund, even where there is nothing wrong with the goods.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">To take advantage of this cooling-off period, the customer must tell you they have changed their mind within the 14 days, and they then have a further 14 days to return the item to you.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Exempt Goods from Change of Mind Returns<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">The types of products that are exempt from the customer\u2019s right to change their mind are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">sealed items like DVDs, video games and computer software;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">sealed hygiene items like medical products, swimming costumes and underwear;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">perishable items such as food products or flowers; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">custom or personalised items.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">What Should I Include in My Returns Policy?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">It is essential to inform your customers of their rights to return items to you, whether they are faulty or simply because they have changed their minds about the goods.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">As well as clearly stating your <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/consumer-rights-act\/\">customers\u2019 legal rights<\/a>, your returns policy should also include clear information about how customers should return items to you. For goods that are not faulty, you may wish to clarify that goods returned must be in their original condition and not show signs of use and that they must be in their original packaging. You should also state whether you will pay or refund shipping costs to return goods where customers have changed their minds and how you will refund customers. If you decide you are going to offer your customers free returns, you should state that in your returns policy as well.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Suppose you sell items for which the customer cannot change their mind (for example, sealed hygiene goods like surgical masks or underwear, or perishable items like food products). In that case, you should explain to your customers that they cannot change their minds about these items.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You should also clarify how you will deal with faulty goods and what you will do if you are unable to repair or replace a faulty item. Your returns policy should also include information about how you will refund returned items from online orders. For example, usually, you would specify that refunds will be made to the original payment method.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p dir=\"auto\"><strong>Key Statistics:<\/strong><\/p>\n<ul dir=\"auto\">\n<li><strong>35%:<\/strong> Of UK ecommerce orders are returned, making a clearly drafted returns policy critical for cost control and legal compliance.<\/li>\n<li><strong>62%:<\/strong> Of SMEs have non-compliant returns policies under the Consumer Contracts Regulations, increasing exposure to consumer claims and enforcement.<\/li>\n<li><strong>\u00a31.1 billion:<\/strong> Annual cost to UK online retailers from returns-related disputes and inefficient policies in 2025.<\/li>\n<\/ul>\n<p dir=\"auto\"><strong>Sources:<\/strong><\/p>\n<ol dir=\"auto\">\n<li>British Retail Consortium (BRC), UK Ecommerce Returns Report 2025 (2025)<\/li>\n<li>Federation of Small Businesses (FSB), Returns Policy Checklist for Ecommerce SMEs (February, 2026)<\/li>\n<li>Competition and Markets Authority (CMA), Returns Policies in Online Retail: Guidance for Businesses (January, 2026)<\/li>\n<\/ol>\n<\/div>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/07\/29111635\/start-online-business-uk-560x792-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">How to Start an Online Business in the UK<\/div>\n            <div class=\"body-text\">\n                <p>Starting an online business in the UK is complex. This free guide helps you navigate the legal steps with confidence.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-online-business-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Customers in England and Wales have many rights relating to the goods they purchase, and this creates an obligation on you as a business owner to ensure you give effect to their rights and make sure the customer is aware of their rights. This means you need a clear and effective returns policy for your online business. Your returns policy should:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">set out your customer\u2019s rights;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">clearly explain how your customer should return items to you;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">explain how you will deal with goods returned because they are faulty; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">explain how you will deal with goods returned because your customer has changed their mind.<\/span><\/li>\n<\/ul>\n\n\n\n<p>LegalVision provides ongoing legal support for businesses through our fixed-fee legal membership. Our experienced <strong><a href=\"https:\/\/legalvision.co.uk\/ecommerce-lawyers-lp\/\">e-commerce lawyers<\/a><\/strong> help businesses manage contracts, employment law, disputes, intellectual property, and more, with unlimited access to specialist lawyers for a fixed monthly fee. To learn more about LegalVision\u2019s legal membership, call <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or <a href=\"https:\/\/legalvision.co.uk\/membership\/\" target=\"_blank\" rel=\"noreferrer noopener\">visit our membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1642375862819\"><strong class=\"schema-faq-question\">A customer has asked to return goods they purchased from my online store last week, but nothing is wrong with them. Do I have to give them a refund?<\/strong> <p class=\"schema-faq-answer\">Yes, your customer has 14 days to inform you that they have changed their mind about the goods, and they do not have to give you a reason. After that, they have a further 14 days to return them to you. Thus, provided the goods are in the same condition as you sent them, you must give them a refund.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1642375880606\"><strong class=\"schema-faq-question\">Do I have to refund a customer who says their product is faulty but purchased it three months ago?<\/strong> <p class=\"schema-faq-answer\">It depends. The customer must give you a chance to repair or replace the faulty item. However, if you cannot repair or replace it, then yes, you must refund the customer.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777944734192\"><strong class=\"schema-faq-question\">When must I issue a refund for faulty goods?<\/strong> <p class=\"schema-faq-answer\">Within 30 days of the customer receiving the item.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777944747292\"><strong class=\"schema-faq-question\">Can I refuse returns on personalised items?<\/strong> <p class=\"schema-faq-answer\">Yes, custom or personalised items are exempt from change-of-mind returns.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you sell goods online in England and Wales, you must have a clear returns policy that protects both your customers and your business. Customers have legal rights to return goods, whether faulty or simply unwanted, and your returns policy must reflect these rights. This article will explain precisely what your returns policy should cover.<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/returns-policy\/\">Continue reading <span class=\"sr-only\">&#8220;Should I Have a Returns Policy for my Online Business in England and Wales?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13505,"featured_media":623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2408,2339,2096,2159,2502,1443","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[34],"tags":[379,380],"class_list":["post-1791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-online-business","tag-ecommerce","tag-change-of-mind"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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Do I have to give them a refund?","acceptedAnswer":{"@type":"Answer","text":"Yes, your customer has 14 days to inform you that they have changed their mind about the goods, and they do not have to give you a reason. After that, they have a further 14 days to return them to you. Thus, provided the goods are in the same condition as you sent them, you must give them a refund.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/returns-policy\/#faq-question-1642375880606","name":"Do I have to refund a customer who says their product is faulty but purchased it three months ago?","acceptedAnswer":{"@type":"Answer","text":"It depends. The customer must give you a chance to repair or replace the faulty item. However, if you cannot repair or replace it, then yes, you must refund the customer.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/returns-policy\/#faq-question-1777944734192","name":"When must I issue a refund for faulty goods?","acceptedAnswer":{"@type":"Answer","text":"Within 30 days of the customer receiving the item.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/returns-policy\/#faq-question-1777944747292","name":"Can I refuse returns on personalised items?","acceptedAnswer":{"@type":"Answer","text":"Yes, custom or personalised items are exempt from change-of-mind returns.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/1791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13505"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=1791"}],"version-history":[{"count":7,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/1791\/revisions"}],"predecessor-version":[{"id":197470,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/1791\/revisions\/197470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/623"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=1791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=1791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=1791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}