{"id":178933,"date":"2022-12-09T12:10:24","date_gmt":"2022-12-09T12:10:24","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=178933"},"modified":"2022-12-18T22:28:36","modified_gmt":"2022-12-18T22:28:36","slug":"reasons-you-need-to-register-your-trade-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/reasons-you-need-to-register-your-trade-mark\/","title":{"rendered":"Reasons You Need to Register Your Trade Mark"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If your business uses any branding or logos, you may already have a trade mark. By registering your trade mark with the Intellectual Property Office (<\/span><a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\"><span style=\"font-weight: 400\">IPO<\/span><\/a><span style=\"font-weight: 400\">), you can ensure your business maintains exclusive rights over mark\u2019s usage. If you do not register your proposed trade mark, you may not be able to prevent a competitor from using it. This article will consider the key reasons why you need to register your trade mark.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Brand Identity\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A trade mark is often the most noticeable thing about a business. Often, when we think of a household name, the first thing we think of is their <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/register-a-trade-mark\/\"><span style=\"font-weight: 400\">branding<\/span><\/a><span style=\"font-weight: 400\">, such as with the following business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nike;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">McDonalds;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Apple;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">BT; or\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Microsoft.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">When you think of these companies, their trade marks are easy to visualise. Often, logos are the most striking thing about a business; it is how we come to visualise a brand. That said, a trade mark is not just confined to business logos. They also include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">slogans;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">phrases;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">logos;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">symbols; and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">colours.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Trade marks are well known to be business identifiers that can assist in expanding your business into different areas both geographically and industrially. For example, symbols and logos are universal and can easily cross language barriers. These types of trade marks are therefore highly successful at increasing brand awareness across multiple jurisdictions. They can consequently benefit your business if you seek to expand into other countries and gain a stronger reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Trade Marks and USPs<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Business often distinguish themselves from their competitors by advertising a unique selling point (USP). In many cases, the USP is contained in a trade mark. Further, you can hold multiple trade marks and could therefore have a logo, slogan and symbol all protected under registration to strengthen the protection of your message. If your business has particular values such as ethical standards or practices, trade marks can be very useful in portraying this message.<\/span><\/p>\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a 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This means that the trade mark owner (your business) can prevent everyone else from using your trade mark without consent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you are building a brand, you will need anything associated with your branding to be exclusive to your business so that consumers are not confused between your business and a competitor. One of the requirements of a registered trade mark is that it must be unique in your area(s) of trade. This is to avoid consumer confusion but also hugely benefits your business as you can create something original that stands out from the crowd.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you have obtained a registered trade mark, you possess legal rights to challenge anyone who uses your mark without your consent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Intellectual Property Asset<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Despite being intangible, intellectual property is still property and therefore an important asset of any business. Often, intellectual property is the most valuable asset in a business\u2019 portfolio as it is the power behind the brand. Consumers are drawn to familiar brands and have strong reputations in their areas of industry. As a result, when a company decides to sell, it is often their branding tools, and therefore intellectual property rights, which draw the biggest price point.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Trade marks form a key feature of many businesses\u2019 intellectual property portfolios. Registering the trade mark will enhance its value because you can later sell the trade mark onwards as part of a business sale.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are several reasons you may need to register your trademark. Trade marks can be highly valuable, especially if they are protected through registration. Trade marks can be used as a method of identifying your business and also as a means of portraying important messages to your consumers. They also aid in building trust among consumers and a strong reputation in your market area. Finally, trade marks provide an exclusive right and are an important business asset. They can have their own financial value, often exceeding other areas of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you need help or advice around trade mark registration, our experienced intellectual property lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our membership page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1670587645211\"><strong class=\"schema-faq-question\">How do I register my trade mark?<\/strong> <p class=\"schema-faq-answer\">It is advisable to seek assistance in registering any trade mark in relation to your business as there are many requirements to be aware of. In summary, however, you apply to the Intellectual Property Office and pay the required fee. If successful, your mark will be registered.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1670587655902\"><strong class=\"schema-faq-question\">Do I have to register my trade mark?<\/strong> <p class=\"schema-faq-answer\">Trade marks can exist in <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/differences-registered-unregistered-trade-marks\/\">unregistered<\/a> forms. However, they are not protected in the same way. If you intend to grow your business, you should register your mark at the first opportunity to ensure you protect your exclusivity.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/178933\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/reasons-you-need-to-register-your-trade-mark\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Reasons You Need to Register Your Trade Mark\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If your business uses any branding or logos, you may already have a trade mark. By registering your trade mark with the Intellectual Property Office (IPO), you can ensure your business maintains exclusive rights over mark\u2019s usage. If you do not register your proposed trade mark, you may not be able to prevent a competitor<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/reasons-you-need-to-register-your-trade-mark\/\">Continue reading <span class=\"sr-only\">&#8220;Reasons You Need to Register Your Trade Mark&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13353,"featured_media":3184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"773,173246,178355,175300,2534,1356","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[21,187,907,1186],"class_list":["post-178933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-medium-business","tag-trade-marks","tag-intellectual-property-protection","tag-registered-trade-marks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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She is a qualified barrister and lawyer with an interest in immigration and human rights. Fiona has written extensively for LegalVision on Intellectual Property. Qualifications: Bar Professional Training Course, The Manchester Metropolitan University, Masters Degree, LLM in Human Rights and Criminal Justice, Queen's University, Belfast, Bachelor's Degree, LLB Law, Queen Mary University of London","sameAs":["https:\/\/www.linkedin.com\/in\/fiona-prior-30481162\/"],"url":"https:\/\/legalvision.co.uk\/author\/fionaprior\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/reasons-you-need-to-register-your-trade-mark\/#faq-question-1670587645211","name":"How do I register my trade mark?","acceptedAnswer":{"@type":"Answer","text":"It is advisable to seek assistance in registering any trade mark in relation to your business as there are many requirements to be aware of. In summary, however, you apply to the Intellectual Property Office and pay the required fee. If successful, your mark will be registered.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/reasons-you-need-to-register-your-trade-mark\/#faq-question-1670587655902","name":"Do I have to register my trade mark?","acceptedAnswer":{"@type":"Answer","text":"Trade marks can exist in <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/differences-registered-unregistered-trade-marks\/\">unregistered<\/a> forms. However, they are not protected in the same way. If you intend to grow your business, you should register your mark at the first opportunity to ensure you protect your exclusivity.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/178933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13353"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=178933"}],"version-history":[{"count":4,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/178933\/revisions"}],"predecessor-version":[{"id":178991,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/178933\/revisions\/178991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3184"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=178933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=178933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=178933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}