{"id":178893,"date":"2022-12-05T06:08:14","date_gmt":"2022-12-05T06:08:14","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=178893"},"modified":"2024-05-07T03:10:17","modified_gmt":"2024-05-07T02:10:17","slug":"legal-documents-startup","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/legal-documents-startup\/","title":{"rendered":"What Legal Documents Does My Online Startup Need in the UK?"},"content":{"rendered":"

Online startup owners and entrepreneurs face many challenges when launching their websites. An online business is only usually successful when achieving high user volumes and good attach rates. Alongside the issue of getting customers to access the site and spend money, there is also the challenge of putting relevant legal documentation in place. This article will detail key legal documents, so your online startup business can operate lawfully without excessive legal risk.<\/span><\/p>\n

What is an Online Startup Business?<\/span><\/h2>\n

An online startup business is a new company existing online. Aside from physical warehouse space, most are small businesses with no physical retail premises. Instead, they do most business online (or by telephone or video call).  <\/span><\/p>\n

Some of the biggest challenges facing online startup businesses include obtaining the initial investment and attracting users to the new website. This article will therefore focus on legal documentation concerning efforts to engage in digital marketing and website development.<\/span><\/p>\n

Let us explore three useful legal documents that benefit a new online business.<\/span><\/p>\n

Social Media Policy<\/span><\/h2>\n

Social media marketing is very popular amongst UK online startup businesses. The reasons for this are numerous and include the following:<\/span><\/p>\n

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  1. it tends to be relatively cheap (or, in some cases, free); <\/span><\/li>\n
  2. on certain platforms, your business can specifically target categories of people (such as individuals under 30 years old or those with children); and<\/span><\/li>\n
  3. it is quick and efficient (for instance, you could decide on a marketing campaign in the morning and have them hit the app by the afternoon).<\/span><\/li>\n<\/ol>\n

    However, social media marketing also comes with some pitfalls. Social media users on certain platforms, including Twitter, can react very negatively to even the slightest hint of controversy. In this way, a careless post on Twitter can spiral out of control much faster than one on an electronic billboard with limited reach.   <\/span><\/p>\n

    A social media policy aims to mitigate the risk of adverse online marketing outcomes. It does this by setting rules for your company\u2019s social media use. Whilst social media policies differ depending on the <\/span>type of business<\/span><\/a>, most will address the following:<\/span><\/p>\n

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    1. which topics are allowed within social media posts;<\/span><\/li>\n
    2. an effective complaint process (usually inviting the user to send your company a direct message through the relevant app);<\/span><\/li>\n
    3. the approval procedure for a social media posting; and<\/span><\/li>\n
    4. a process for the deletion of social media content.<\/span><\/li>\n<\/ol>\n\n\n Continue reading this article below the form\n <\/i>\n<\/a>\n
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