{"id":178589,"date":"2022-11-21T16:51:02","date_gmt":"2022-11-21T16:51:02","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=178589"},"modified":"2022-11-24T22:02:56","modified_gmt":"2022-11-24T22:02:56","slug":"use-trade-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/use-trade-mark\/","title":{"rendered":"How Can I Use My UK Registered Trade Mark?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">If you are a business in the UK intending to register your trade mark, you may wonder how you can use the benefit to your advantage. When you register a trade mark with the Intellectual Property Office (<\/span><a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\"><span style=\"font-weight: 400\">IPO<\/span><\/a><span style=\"font-weight: 400\">), with certain exceptions, the law grants you the exclusive right to use it. This article will examine how you can use your registered trade mark and what protections you gain.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Why Should I Register My Trade Mark?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">If you have not yet registered for a trade mark, you may wonder what is the main benefit. For instance, as you may know, you do not have to register a trade mark to assert your rights against others using it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The main benefit of registration is that your right to exclude others from using the particular mark arises automatically following a successful application. Whereas for unregistered trade marks, the right is not automatic. Instead, in the event of a dispute, you must demonstrate to the court that you have developed sufficient goodwill over the trade mark. Only if you can meet the legal threshold can you then assert an exclusive right over the trade mark.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">This is not an easy task; usually, only well-placed businesses can meet the goodwill threshold test. But by registering your trade mark with the IPO, the law does not require you to prove goodwill in the event another person uses your trade mark. The right arises automatically.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Further Considerations<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Trade mark applications cover a range of different things, including:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">words;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">logos;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">symbols;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">slogans;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">sounds; and&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">any combination of the above.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">If your business uses any of these as part of its branding, odds are it is in your best interest to register the trade mark with the IPO.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The application process is relatively straightforward. However, there is some necessary research and preparation you should undertake before embarking on a registration. Specifically, you should acquaint yourself with <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/selecting-a-trade-mark-class-uk\/\"><span style=\"font-weight: 400\">trade mark registration classes<\/span><\/a><span style=\"font-weight: 400\">, as you only obtain legal protection under the classes you have registered with.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" 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If you want to build your brand, you will need to think of different creative methods of making your customer base spot your brand among all other competitors in your industry. A trade mark will help to do this as to be successfully registered, it must be distinctive in character. Therefore, your trade mark should be one of a kind in your industry which should set your brand apart.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Trade Marks and Marketing&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Trade marks are essentially a way of identifying your brand or business easily. The concept is extremely useful in marketing as you can expose your business through various mediums and be easily identified by consumers. Trade marks can be used in marketing strategies through things such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">social media;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">online adverts;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">television commercials;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">products; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">packaging.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">The benefit of your trade mark to your marketing strategy is especially pronounced when the trade mark is a brand logo. For instance, consider how iconic the logos of Nike, McDonalds, and Apple are. Their strength largely lies in the fact the business can assert exclusive rights over their logos. This exclusivity, therefore, adds value to their marketing strategy.\u00a0<\/span><\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<p><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Trade Marks and Customer Loyalty<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Trade marks are valuable tools in expanding your customer base because they frequently transcend language boundaries. This in turn helps universalise your brand because you can rely on the branding alone to generate customer loyalty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Of course, the laws governing trade mark protection differ depending on the jurisdiction. Therefore, you should obtain the advice of an intellectual property lawyer competent in each of the countries you intend to operate within.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>A trade mark registered in England can be extremely useful for any business whether you have just started trading or are an established brand. The main benefit of owning a trade mark is gaining the exclusive rights that come with registration, as these will be easily enforced against any competitor who attempts to copy your mark. If you have not yet applied to register your trade mark, you may wish to do so. This will ensure the law clearly recognises your rights over the mark should a competitor use it without your permission.<\/p>\n\n\n\n\n\n\n\n<p>If you need help or advice around trade mark applications, our experienced <a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\">intellectual property lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1669049221633\"><strong class=\"schema-faq-question\">How do I register a trade mark in the UK?<\/strong> <p class=\"schema-faq-answer\">You need to submit an application and pay a fee to the Intellectual Property Office.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1669049227022\"><strong class=\"schema-faq-question\">What is the most useful way to use a trade mark?<\/strong> <p class=\"schema-faq-answer\">This is entirely dependent on the type of business and how you choose to market yourself but trade marks are most often used in marketing and branding materials.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/178589\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/use-trade-mark\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"How Can I Use My UK Registered Trade Mark?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you are a business in the UK intending to register your trade mark, you may wonder how you can use the benefit to your advantage. When you register a trade mark with the Intellectual Property Office (IPO), with certain exceptions, the law grants you the exclusive right to use it. This article will examine<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/use-trade-mark\/\">Continue reading <span class=\"sr-only\">&#8220;How Can I Use My UK Registered Trade Mark?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13353,"featured_media":3184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"171833,175547,176422,1760,2080,175446","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,21,186,1186],"class_list":["post-178589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-medium-business","tag-intellectual-property","tag-registered-trade-marks"],"acf":[],"yoast_head":"<!-- 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She is a qualified barrister and lawyer with an interest in immigration and human rights. Fiona has written extensively for LegalVision on Intellectual Property. Qualifications: Bar Professional Training Course, The Manchester Metropolitan University, Masters Degree, LLM in Human Rights and Criminal Justice, Queen's University, Belfast, Bachelor's Degree, LLB Law, Queen Mary University of London","sameAs":["https:\/\/www.linkedin.com\/in\/fiona-prior-30481162\/"],"url":"https:\/\/legalvision.co.uk\/author\/fionaprior\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/use-trade-mark\/#faq-question-1669049221633","name":"How do I register a trade mark in the UK?","acceptedAnswer":{"@type":"Answer","text":"You need to submit an application and pay a fee to the Intellectual Property Office.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/use-trade-mark\/#faq-question-1669049227022","name":"What is the most useful way to use a trade mark?","acceptedAnswer":{"@type":"Answer","text":"This is entirely dependent on the type of business and how you choose to market yourself but trade marks are most often used in marketing and branding materials.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/178589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13353"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=178589"}],"version-history":[{"count":3,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/178589\/revisions"}],"predecessor-version":[{"id":178771,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/178589\/revisions\/178771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3184"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=178589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=178589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=178589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}