{"id":178217,"date":"2022-11-08T20:37:46","date_gmt":"2022-11-08T20:37:46","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=178217"},"modified":"2023-05-16T06:44:34","modified_gmt":"2023-05-16T05:44:34","slug":"registering-trade-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/registering-trade-mark\/","title":{"rendered":"How to Avoid an Unsuccessful Application for Registering a Trade Mark"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If your business is considering registering your trade mark, you want your application to be successful. This prevents you from wasting time and money, not to mention disappointment. Therefore, this article will discuss how to avoid an unsuccessful application for registering a trade mark. It does so by presenting five key points.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">1. Conduct an Online Check of Current Registered Trade Marks<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">If you consider a trade mark application with the <\/span><a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\"><span style=\"font-weight: 400\">Intellectual Property Office<\/span><\/a><span style=\"font-weight: 400\">, you should conduct an online database check of all registered trade mark in England. This is to ensure your <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/registering-generic-trade-mark\/\"><span style=\"font-weight: 400\">trade mark idea is not already registered<\/span><\/a><span style=\"font-weight: 400\"> with another business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Your mark must have a distinctive character because trade mark registration provides exclusivity. Therefore, if your trademark is already registered, you will need to design another. An online search of the trade mark databases saves you from making an application that is bound to fail.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When you register a trade mark with the Intellectual Property Office, you only register your trade mark in England, Scotland and Wales. If you want to register your trade mark on an international scale, you must submit additional applications to each jurisdiction. As each jurisdiction has its own database, you must conduct various searches accordingly.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">2. <\/span> <span style=\"font-weight: 400\">Ensure Your Trade Mark is Not Prohibited Against Registration<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">The Intellectual Property Office lists different things you cannot register as trade marks. Your business should consult this list before you make an application. This list includes:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">a&nbsp; mark that lacks a distinctive character;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">something too descriptive, such as the word \u2018food\u2019 in a food business;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">misleading words or statements e.g. using the word organic for produce that is not organic;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">offensive language, including images; and&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">symbols or emblems such as official flags of countries.<\/span><\/li>\n<\/ul>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center 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There are 45 potential <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/selecting-a-trade-mark-class\/\"><span style=\"font-weight: 400\">trade mark classes<\/span><\/a><span style=\"font-weight: 400\"> to choose from within your application. Of these, 34 apply to products, and the remaining 11 are for services. These classes are various areas of trade that your business works within. You will have to select the class or classes which are appropriate to your trade mark. To avoid a worthless application, you should choose all applicable classes carefully, as your trade mark will only be protected within the classes you select.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">After you apply, if you decide that you should have selected additional classes, you will need to submit a brand new application with the additional classes selected. It is advisable to seek legal assistance if you are having difficulties in selecting classes to ensure your application is both cost and time effective.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">4. Be Aware of the Time Period Your Trade Mark is Registered for<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Any successful trade mark application should result in a registered mark that can last the test of time. Trade mark registration lasts for 10 years before requiring renewal. When choosing a trade mark, it should grow with your business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A trade mark is a helpful brand identifier and can be used to build trust among consumers internationally. You should therefore take care to make an application that will be a robust tool for your business marketing, for example, a logo that you intend to use to represent your business as a whole rather than just one product.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">5. Consider Using an Intellectual Property Lawyer<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">If you are unfamiliar with the trade mark registration process in England, it is <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/work-with-a-lawyer-when-applying-for-a-trade-mark\/\"><span style=\"font-weight: 400\">advisable to contact a specialist in intellectual property law<\/span><\/a><span style=\"font-weight: 400\"> to maximise your chances of a successful application. Competitors can often use similar trade marks, even innocently; therefore, you may wish to secure your legal rights as quickly as possible.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Registration provides exclusive rights within your goods or services industry and requires care when making an application. If you wish to opt for international registration, you must make additional applications for multiple jurisdictions to ensure exclusive international rights.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Trade marks are valuable tools to increase your business\u2019s visibility and marketability across consumers. Registering your trade mark provides your business with legal rights to challenge any competitor if they attempt to use it without your consent. It is, therefore, useful in both business growth and commercial sense. To maximise your chances of being granted registration with the Intellectual Property Office, it is vital to bear in mind some simple mistakes to avoid unsuccessful applications. For example, remember to conduct online checks via the databases to ensure your trademark is not already registered with another company. Also, as trade mark registration lasts for 10 years, you should register something that can reflect your business&#8217;s product or services for that time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you need help with trade mark registration, Lour experienced <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\"><span style=\"font-weight: 400\">intellectual property lawyers<\/span><\/a><span style=\"font-weight: 400\"> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <\/span><a href=\"https:\/\/legalvision.co.uk\/membership\"><span style=\"font-weight: 400\">membership page<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667939141910\"><strong class=\"schema-faq-question\"><strong>What can you register as a trade mark in England?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can apply for trade mark registration for various things, including words, symbols, logos, slogans, sounds and colours. Your trade mark can be as creative as you like, but it must be unique.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667939165760\"><strong class=\"schema-faq-question\"><strong>How long is my trade mark registered for?<\/strong><\/strong> <p class=\"schema-faq-answer\">When you successfully register your trade mark with the Intellectual Property Office, it will be registered in that format and within the asset classes selected for 10 years. You must submit a new application if you wish to add additional asset classes.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"39481a7435\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/178217\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/registering-trade-mark\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"How to Avoid an Unsuccessful Application for Registering a Trade Mark\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If your business is considering registering your trade mark, you want your application to be successful. This prevents you from wasting time and money, not to mention disappointment. Therefore, this article will discuss how to avoid an unsuccessful application for registering a trade mark. It does so by presenting five key points. 1. Conduct<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/registering-trade-mark\/\">Continue reading <span class=\"sr-only\">&#8220;How to Avoid an Unsuccessful Application for Registering a Trade Mark&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13353,"featured_media":3248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1893,3672,176033,2036,176985,2344","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,949,1016,1160],"class_list":["post-178217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-trade-mark-application","tag-trade-mark-protection","tag-trade-mark-classes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Registering trade mark successfully | LegalVision UK<\/title>\n<meta name=\"description\" content=\"If you are registering a trade mark, you want to ensure you avoid an unsuccessful application. 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She is a qualified barrister and lawyer with an interest in immigration and human rights. Fiona has written extensively for LegalVision on Intellectual Property. Qualifications: Bar Professional Training Course, The Manchester Metropolitan University, Masters Degree, LLM in Human Rights and Criminal Justice, Queen's University, Belfast, Bachelor's Degree, LLB Law, Queen Mary University of London","sameAs":["https:\/\/www.linkedin.com\/in\/fiona-prior-30481162\/"],"url":"https:\/\/legalvision.co.uk\/author\/fionaprior\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/registering-trade-mark\/#faq-question-1667939141910","name":"What can you register as a trade mark in England?","acceptedAnswer":{"@type":"Answer","text":"You can apply for trade mark registration for various things, including words, symbols, logos, slogans, sounds and colours. Your trade mark can be as creative as you like, but it must be unique.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/registering-trade-mark\/#faq-question-1667939165760","name":"How long is my trade mark registered for?","acceptedAnswer":{"@type":"Answer","text":"When you successfully register your trade mark with the Intellectual Property Office, it will be registered in that format and within the asset classes selected for 10 years. You must submit a new application if you wish to add additional asset classes.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/178217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13353"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=178217"}],"version-history":[{"count":5,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/178217\/revisions"}],"predecessor-version":[{"id":180962,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/178217\/revisions\/180962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3248"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=178217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=178217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=178217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}