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\n LegalVision’s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n <\/div>\n \n\nDownload Now<\/a> <\/section>\n <\/div>\n\n\n\n\n Below we discuss the types of IP protection.<\/span><\/p>\n\n\n\n Trade marks are one of the most common types of IP protection, and most businesses can benefit from them. They protect parts of a company that distinguish it from competitors. As such, they must have a distinctive character. Originality is encouraged when designing your mark, as the goal is to make elements of your business unique. <\/span><\/p>\n\n\n\n Trade mark protection is in place to ensure consumers do not become confused between different brands<\/span>.<\/p>\n<\/div>\n\n\n\n Registration with the <\/span>Intellectual Property Office<\/span><\/a> prevents other companies from using your trade mark as you obtain exclusive rights over the mark.<\/span><\/p>\n\n\n\n Copyright protection<\/span><\/a> applies to artistic and creative works and applies automatically upon the creation of the piece of work. Therefore, any photos, drawings, literature videos, and even software coding can be protected by copyright law.<\/span><\/p>\n\n\n\n Copyright work is protected over wide variations of time and depends on the type of work. For example, the layout of published works has 25 years of protection from when it was first published. In contrast, musical and artistic work is protected for 70 years after the author’s death. If you require further information on how long copyright protection lasts, you can consult the Intellectual Property Office website for a detailed breakdown of copyright work.<\/span><\/p>\n\n\n\n Design rights are used to protect the visual appearance of your product, and they provide you with exclusive rights over the element of appearance you have protected. You do not have to register an entire product\u2019s design. Instead, you can choose individual elements of a design to protect if this is where the value of the product design lies. <\/span><\/p>\n\n\n\n Design rights are helpful for brands that develop products regularly and would be more appropriate for physical goods retailers rather than businesses that provide a service. However, you should always obtain professional advice relating to any IP protection, as it is crucial you do not forget about an area that could be applicable to your brand.<\/span><\/p>\n\n\n\n Patents are reserved for inventions that are new to the public domain. The application process is expensive and lengthy; therefore, you should only apply for a patent once you have detailed legal advice. <\/span><\/p>\n\n\n\n Patents are a vital protection for any new invention as they provide the owner with exclusivity over:<\/span><\/p>\n\n\n\n Therefore, the patent ensures only the owner is capable of benefiting financially. You can take legal action if anyone attempts to:<\/span><\/p>\n\n\n\nTypes of IP Protection<\/span><\/h2>\n\n\n\n
Trade Marks<\/span><\/h3>\n\n\n\n
Copyright<\/span><\/h3>\n\n\n\n
Design Rights<\/span><\/h3>\n\n\n\n
Patents<\/span><\/h3>\n\n\n\n
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