{"id":177854,"date":"2022-10-28T22:01:38","date_gmt":"2022-10-28T21:01:38","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=177854"},"modified":"2022-11-02T02:46:40","modified_gmt":"2022-11-02T02:46:40","slug":"benefits-registering-trade-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/benefits-registering-trade-mark\/","title":{"rendered":"Benefits of Registering a Trade Mark for Your Trade Name in the UK"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">If you are a business in England, you may consider registering a trade mark. There are benefits to registering a trade mark in terms of protecting your business\u2019 intellectual property. This article will discuss the benefits of trade mark registration, and it will also discuss how to register a trade mark.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Trade Marks<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">A trade mark can consist of your:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">logo;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">jingle;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">slogan; or&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">other material that identifies your business.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">You can include your trade name in these symbols. You may register a trade mark for the name itself, and you can also include it in a logo or design.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">To successfully register a trade mark you must meet some requirements. Your trade mark must be able to be distinguished easily. To achieve this, there are certain things you can do to make your trade mark unique. You should:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">avoid using common descriptive phrases;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">avoid simple colours; and&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">try to make your trade mark as unique as possible in your industry.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">You should also ensure that your mark is not offensive, as it will not be accepted by the <\/span><a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\"><span style=\"font-weight: 400\">Intellectual Property Office<\/span><\/a><span style=\"font-weight: 400\"> if it has any offensive features. Your trade mark must also not be misleading to a consumer and should not be too similar to recognised flags or emblems. These are just some ways to avoid the refusal of your trade mark.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Registration Process<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">To register your trade mark, you must apply with the Intellectual Property Office. Firstly, however, you must <\/span><a href=\"https:\/\/www.gov.uk\/search-for-trademark\"><span style=\"font-weight: 400\">check the trade mark register<\/span><\/a><span style=\"font-weight: 400\"> to ensure that your trade mark still needs to be registered by another business. Your trade mark must be unique, so if somebody else has already registered your trade mark, you will need to select something else.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You will also have to select the class to register your trade mark. There are 45 classes of goods and services, so choose the correct class or multiple classes that reflect your products or services. Otherwise, your trade mark will be vulnerable, as others may be able to use it.<\/span><\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>The typical cost to register a trade mark is \u00a3170, but additional fees can apply depending on the number of classes you select.<\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will 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Trade mark registration prevents other businesses from copying your brand. With a trade mark registration, you gain the right to protect yourself against copycats and infringers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You can put <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/registered-trade-mark-symbol\/\"><span style=\"font-weight: 400\">the \u00ae symbol<\/span><\/a><span style=\"font-weight: 400\"> next to your business to deter others from using your trade mark. This symbol shows you own registered trade mark and you can only use it after you gain registration. You will also be able to sell and license your brand, allowing others to use your trade mark with permission.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Developing Brand and Identity<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Your trade mark is the identity marker of your brand, and it can help make your business immediately identifiable to customers. A trade mark solidifies and legitimises your brand identity and allows you to be recognisable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Your trade mark provides a consistent message across your products and services. It is the most fundamental method of encouraging customers to recognise your business and gives you a steady marketing tool. A trade mark also helps maintain a consistent brand image and portrays your business professionally.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">In an industry with significant competition, you should <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/register-a-trade-mark\/\"><span style=\"font-weight: 400\">register your trade mark<\/span><\/a><span style=\"font-weight: 400\"> as soon as possible to prevent other businesses from registering something similar or identical. Your protections are limited if your trade mark is not registered. Therefore, consider registering at the earliest opportunity to help stop infringement.<\/span><\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Registering a trade mark has many benefits for your business. It protects your brand identity against competitors and assists in developing your business identity. Registering your trade name, for example, can provide you with legal tools to take action against infringers. You can market your products and services in a streamlined fashion using the same trade mark as a branding tool.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you need help deciding whether to register a trade mark, our experienced <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\"><span style=\"font-weight: 400\">intellectual property lawyers<\/span><\/a><span style=\"font-weight: 400\"> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our<\/span> <a href=\"https:\/\/legalvision.co.uk\/membership\"><span style=\"font-weight: 400\">membership page<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1666989993137\"><strong class=\"schema-faq-question\"><strong>What can I register as a trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can register many symbols as a trade mark, including colours, logos, slogans or even sounds. As long as your trade mark can distinguish your business from others and meets other trade mark requirements such as uniqueness, it is likely registrable.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666990018338\"><strong class=\"schema-faq-question\"><strong>How much is it to register a trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">The standard cost for a trade mark is \u00a3170. However, you may incur additional fees based on the number of classes you select.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/177854\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/benefits-registering-trade-mark\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Benefits of Registering a Trade Mark for Your Trade Name in the UK\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you are a business in England, you may consider registering a trade mark. There are benefits to registering a trade mark in terms of protecting your business\u2019 intellectual property. This article will discuss the benefits of trade mark registration, and it will also discuss how to register a trade mark. Trade Marks A trade<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/benefits-registering-trade-mark\/\">Continue reading <span class=\"sr-only\">&#8220;Benefits of Registering a Trade Mark for Your Trade Name in the UK&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13353,"featured_media":3253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"176814,2537,1852,1001,2411,174573","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,949,1016,1040],"class_list":["post-177854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-trade-mark-application","tag-trade-mark-protection","tag-trademarks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benefits of Registering a Trade Mark | LegalVision UK<\/title>\n<meta name=\"description\" content=\"As a business owner, the benefits of registering a trade mark are worth you spending some time understanding. 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She is a qualified barrister and lawyer with an interest in immigration and human rights. Fiona has written extensively for LegalVision on Intellectual Property. Qualifications: Bar Professional Training Course, The Manchester Metropolitan University, Masters Degree, LLM in Human Rights and Criminal Justice, Queen's University, Belfast, Bachelor's Degree, LLB Law, Queen Mary University of London","sameAs":["https:\/\/www.linkedin.com\/in\/fiona-prior-30481162\/"],"url":"https:\/\/legalvision.co.uk\/author\/fionaprior\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/benefits-registering-trade-mark\/#faq-question-1666989993137","name":"What can I register as a trade mark?","acceptedAnswer":{"@type":"Answer","text":"You can register many symbols as a trade mark, including colours, logos, slogans or even sounds. As long as your trade mark can distinguish your business from others and meets other trade mark requirements such as uniqueness, it is likely registrable.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/benefits-registering-trade-mark\/#faq-question-1666990018338","name":"How much is it to register a trade mark?","acceptedAnswer":{"@type":"Answer","text":"The standard cost for a trade mark is \u00a3170. However, you may incur additional fees based on the number of classes you select.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/177854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13353"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=177854"}],"version-history":[{"count":8,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/177854\/revisions"}],"predecessor-version":[{"id":178027,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/177854\/revisions\/178027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3253"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=177854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=177854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=177854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}