{"id":177842,"date":"2022-10-28T18:26:37","date_gmt":"2022-10-28T17:26:37","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=177842"},"modified":"2022-11-07T02:44:14","modified_gmt":"2022-11-07T02:44:14","slug":"good-trade-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/good-trade-mark\/","title":{"rendered":"Creating a Good Trade Mark in England"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Creating a trade mark for your UK business is a big decision. It can be challenging to determine what elements of your business brand to trade mark. Registered trade marks are beneficial as they <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/trade-mark-protection-for-smes\/\"><span style=\"font-weight: 400\">give you exclusive rights<\/span><\/a><span style=\"font-weight: 400\"> to use<\/span> <span style=\"font-weight: 400\">them. This article will explore what makes a good trade mark in England.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Trade Marks<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">A trade mark protects elements of your business\u2019 brand. For example, you can trade mark your:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">business name;<\/span><\/li><li><span style=\"font-weight: 400\">logo;<\/span><\/li><li><span style=\"font-weight: 400\">product names;&nbsp;&nbsp;<\/span><\/li><li><span style=\"font-weight: 400\">other brand elements such as sounds and colours; and<\/span><\/li><li><span style=\"font-weight: 400\">a mixture of any of these things.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">If you have any particularly vital goods that your business sells, you may also want to consider trade marks relating to those.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Requirements for Registration<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/before-applying-trade-mark\/\"><span style=\"font-weight: 400\">Your proposed trade mark<\/span><\/a><span style=\"font-weight: 400\"> should be unique and distinctive to your business and not similar to any other existing brand. There are additional rules about what is acceptable for a registered trademark.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">It must not:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">be offensive, so should not contain any swear words;\u00a0<\/span><\/li><li><span style=\"font-weight: 400\">describe what your business does or what it sells, so if you sell computers, it should not state \u2018computer\u2019 in it;<\/span><\/li><li><span style=\"font-weight: 400\">be misleading. For example, if you sell garments made from manufactured fibres, you cannot have, say, wool, cotton, or natural in your trade mark as this would mislead the customer into believing that your products are from natural materials;<\/span><\/li><li><span style=\"font-weight: 400\">be a 3-dimensional shape associated with what you sell, so if you sell oranges, you cannot trade mark an orange shape;<\/span><\/li><li><span style=\"font-weight: 400\">look similar to any state symbol, like a country\u2019s flag.<\/span><\/li><\/ul>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/16051654\/UK-Trade-Mark-Essentials-Screenshot-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Trade Mark Essentials Guide provides valuable information for any business looking to register or enforce a trade mark. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-trade-mark-essentials-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    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Many famous brands use completely invented words or combine parts of existing words, for example:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Microsoft;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Spotify;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook; and&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">YouTube.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Words like Netflix and Google are now ubiquitous and have even become verbs, and we associate them with those particular brands. Other brands take words unconnected with what their business does and create a famous brand and trade mark from that, for example,\u00a0Amazon and Pashley bicycles.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">One prominent example is Apple Inc. Clearly, apples have nothing to do with computers. Apple has been subject to various trade mark infringement claims by Apple Records (the Beatles\u2019 record company, which has nothing to do with apples) over the years. These ended in a settlement with Apple Inc., acquiring all trade marks relating to Apple and licensing rights to Apple Records.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Uniqueness<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Once you have come up with an idea for your trade mark, you must check that there is no existing, similar trade mark. You can also search for existing trade marks by keyword to see whether other trade marks exist that include your keyword or mixture of keywords. For example, searching for the keyword \u2018pineapple\u2019 reveals a few different trade marks.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Right Start Application<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Ideally, you should seek the advice of a qualified trade mark attorney before applying for your business\u2019 trade marks. However, you can take advantage of the <\/span><a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\"><span style=\"font-weight: 400\">UK Intellectual Property Office<\/span><\/a><span style=\"font-weight: 400\"> with their \u2018Right Start\u2019 application service. This costs \u00a330 more than a standard trade mark application but means that the IPO will consider your application first. They will let you know whether it meets the requirements for trade mark registration, including if other parties have a similar trade mark.<\/span><\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>When initially making your Right Start application, registering a trade mark in one class is \u00a3100. Each extra class is initially a further \u00a325. Once you receive the IPO\u2019s opinion, you can decide whether or not to proceed with your application. To proceed is a further amount of \u00a3100 and \u00a325 per extra class.<\/p>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400\">If you choose not to proceed or your mark is not registrable, you will lose the fee you have already paid. However, this is better than losing your entire payment of \u00a3170 for one class and \u00a350 for each extra class for a standard application if your mark was not registrable and you do not proceed.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">You can protect your business using trade marks for your business name, logo, and any other brand element. Your business trade mark must be distinctive and unique and meet the requirements for a valid trade mark. <\/span>It could also, for example<span style=\"font-weight: 400\">, use invented words and words not connected to your business. You can apply for your trade mark through the IPO\u2019s \u2018Right Start\u2019 application service. They will tell you if your trade mark meets the requirements for registration and whether anyone has registered a similar trade mark. This is a good option if you are applying for a trade mark for the first time without assistance from a trade mark attorney.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you need help creating your trade mark, our experienced <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\"><span style=\"font-weight: 400\">intellectual property lawyers<\/span><\/a><span style=\"font-weight: 400\"> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <\/span><a href=\"https:\/\/legalvision.co.uk\/membership\"><span style=\"font-weight: 400\">membership page<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1666976087650\"><strong class=\"schema-faq-question\"><b>What is a Right Start trade mark application?<\/b><\/strong> <p class=\"schema-faq-answer\">The Right Start Trade Mark application service is a method of applying for your trade mark which will allow the Intellectual Property Office to assess your application to see whether your intended trade mark is appropriate.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666976120367\"><strong class=\"schema-faq-question\"><strong>What makes a good trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">A good trade mark is both unique and distinctive. For example, words which are unconnected from the products or services your company sells.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"4d339a24e7\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/177842\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/good-trade-mark\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Creating a Good Trade Mark in England\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating a trade mark for your UK business is a big decision. It can be challenging to determine what elements of your business brand to trade mark. Registered trade marks are beneficial as they give you exclusive rights to use them. This article will explore what makes a good trade mark in England. Trade Marks<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/good-trade-mark\/\">Continue reading <span class=\"sr-only\">&#8220;Creating a Good Trade Mark in England&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13323,"featured_media":3221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"177047,1006,2309,174949,176973,175130","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,710,1016,1040],"class_list":["post-177842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-trademark-registration","tag-trade-mark-protection","tag-trademarks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a Good Trade Mark | LegalVision UK<\/title>\n<meta name=\"description\" content=\"If you want to protect your business&#039; intellectual property, creating a unique and distinctive trade mark is essential. 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She previously studied law at the University of Nottingham and Virginia School of Law. As well as freelance writing, Rachel runs her own small online business and enjoys various creative endeavours - hence her interest in all things intellectual property and e-commerce.","sameAs":["laini.bennett@legalvision.com.au"],"url":"https:\/\/legalvision.co.uk\/author\/rachelking\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/good-trade-mark\/#faq-question-1666976087650","name":"What is a Right Start trade mark application?","acceptedAnswer":{"@type":"Answer","text":"The Right Start Trade Mark application service is a method of applying for your trade mark which will allow the Intellectual Property Office to assess your application to see whether your intended trade mark is appropriate.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/intellectual-property\/good-trade-mark\/#faq-question-1666976120367","name":"What makes a good trade mark?","acceptedAnswer":{"@type":"Answer","text":"A good trade mark is both unique and distinctive. For example, words which are unconnected from the products or services your company sells.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/177842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13323"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=177842"}],"version-history":[{"count":7,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/177842\/revisions"}],"predecessor-version":[{"id":178107,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/177842\/revisions\/178107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3221"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=177842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=177842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=177842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}