{"id":176630,"date":"2022-10-07T22:26:12","date_gmt":"2022-10-07T21:26:12","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=176630"},"modified":"2024-05-15T07:58:56","modified_gmt":"2024-05-15T06:58:56","slug":"licence-agreement-business","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/licence-agreement-business\/","title":{"rendered":"What is a Licence Agreement in England?"},"content":{"rendered":"\n<p>Your business may own <a href=\"https:\/\/www.gov.uk\/intellectual-property-an-overview\" target=\"_blank\" rel=\"noreferrer noopener\">intellectual property (IP) rights<\/a> over certain designs, logos, creations, and other aspects of your business. If you wish to profit from your IP, you might consider entering a licence agreement with another person. It gives the other party a right to use your IP in an agreed way for a sum of money. If so, it is important to understand what this means and that licensing your IP differs from selling it.&nbsp;Where you wish to licence your IP, the usual contract for doing so is known as a licence agreement. Correctly drafting the terms of your licence agreement is essential to ensure you receive the maximum benefit from your IP. This article explains what you need to know about licence agreements, so you understand how to licence your IP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">What is Intellectual Property?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/intellectual-property-important-business\/\">Intellectual property (IP)<\/a> is wide-ranging and can cover many elements owned by a business. Broadly, <\/span><a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/types-of-intellectual-property\/\"><span style=\"font-weight: 400\">your business is likely to own IP<\/span><\/a><span style=\"font-weight: 400\"> over what it creates or designs.&nbsp;For example, you might have IP rights over your business<\/span>&#8216;<span style=\"font-weight: 400\">:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">name;\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">logo;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">jingle;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">brand colours; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">other creations.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">There are three main ways to <a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/intellectual-property-types\/\">protect your intellectual property<\/a>, namely:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">through registration of a trade mark;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">by automatic copyright; or<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">by applying for a patent.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">This aim is to protect what is unique to your company, including commodities which have come into creation during the course of your business rather than things which are generic to many businesses. However, you should note that you could also own IP because your business purchased it from another party in the past.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Having the rights to certain IP gives you exclusive access to its use. If another business were to use your registered trade mark without your consent, you would have legal options available to stop them. Likewise, with exclusive use, you might be interested in selling or licensing your IP.<\/span><\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/09\/06164254\/uk-startup-manual-290x410-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">UK Startup Manual<\/div>\n            <div class=\"body-text\">\n                <p>LegalVision&#8217;s Startup Manual is essential reading material for any startup founder looking to launch and grow a successful startup.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-startup-manual.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Difference Between Licencing IP and Selling IP<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">If you are licensing IP, you are lending it to another party.&nbsp;This is comparable <\/span>to when a car dealership provides your business with a car on a company car loan basis.<span style=\"font-weight: 400\">&nbsp;Where the car dealership loans the vehicle, the end-user, such as you can drive and park it as you wish with some limited exceptions. Similarly, when you licence IP, you create a licensing agreement concerning that licence. <\/span><\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>Licence agreements are tailored to the nature of your IP, how your business operates and how you wish it to make a profit.<\/p>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400\">However, a car dealership can also sell the car outright to your business as the consumer. You are free in these circumstances to sell the car to others or loan it on to a further party. This is the same for licensing IP where the IP will be transferred through an assignment agreement allowing them to do what they wish with your IP.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Another example comparable to licensing IP is a tenancy agreement. A tenancy agreement allows you to use and live in the house until given a notice period to leave, but you cannot sell it as your own.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Licencing your IP can protect another company from acting like it owns your valuable product.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">An Example<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Imagine your business provides digital maps for satellite navigation systems. It has spent years:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">obtaining satellite images;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">marking roads and landmarks onto digital maps; and\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">building up contacts with companies.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">All of this takes up significant investment in resources for your business, such as equipment and employees, which your business now wishes to recoup.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Next, imagine a medium-sized car manufacturer approaching your business. Whilst they would be a welcome licensee, they only sell a fraction of the cars sold by BMW, Audi or Ford each year.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">That car manufacturer may ask to <\/span><i><span style=\"font-weight: 400\">purchase<\/span><\/i><span style=\"font-weight: 400\"> your digital map software to be used in all their cars without limitation. However, allowing them to buy your IP outright would also enable them to sell that software to other car manufacturers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Instead, it would be much preferable for your business to <\/span><i><span style=\"font-weight: 400\">licence<\/span><\/i><span style=\"font-weight: 400\"> the digital map software. The terms of your licence agreement would allow you to restrict them from selling your products to other parties. It could also agree on further key details such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">the frequency of updates to the maps;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">what would constitute unauthorised use;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">a clause <\/span>controlling the length of the licence,<span style=\"font-weight: 400\"> such as whether it is for a fixed period of time or on a \u2018rolling\u2019 basis (e.g. it will continue indefinitely until that party gives your business notice of wishing to end it); and\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">whether the licence fee is to be paid as a lump sum or on a monthly or yearly basis.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Obtaining legal advice on a <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/bespoke-vs-standard-terms\/\">bespoke agreement<\/a> is likely to be a reasonable cost given the protection it affords your business. A well-drafted licence agreement can set clear restrictions on what the other party can do with your IP and how far they can benefit from it.<\/span><\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left 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As you are licensing your IP rather than selling it, you can control what the other party does with your IP. You can do this by detailing the conditions in a licensing agreement. This can state, for example, how long the licence agreement is for and what might be unauthorised use of the IP.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you need help with a licence agreement, <\/span>our experienced <a href=\"https:\/\/legalvision.co.uk\/contract-lawyers-lp\/\"><span style=\"font-weight: 400\">commercial contract lawyers<\/span><\/a><span style=\"font-weight: 400\"> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <\/span><a href=\"https:\/\/legalvision.co.uk\/membership\"><span style=\"font-weight: 400\">membership page<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1665176424268\"><strong class=\"schema-faq-question\"><strong>Is there a standard template for all licence agreements?<\/strong><\/strong> <p class=\"schema-faq-answer\">There is no standard template for licence agreements as they are bespoke and drafted to protect your business fully.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1665176453716\"><strong class=\"schema-faq-question\"><strong>Could I sell my intellectual property to another party rather than \u2018loan\u2019 it through a licence agreement<\/strong>?<\/strong> <p class=\"schema-faq-answer\">Yes, this needs an assignment agreement.\u00a0 The main difference is that the other party can do whatever they want with your intellectual property.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"9eb4f72322\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/176630\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/licence-agreement-business\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"What is a Licence Agreement in England?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your business may own intellectual property (IP) rights over certain designs, logos, creations, and other aspects of your business. If you wish to profit from your IP, you might consider entering a licence agreement with another person. It gives the other party a right to use your IP in an agreed way for a sum<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/licence-agreement-business\/\">Continue reading <span class=\"sr-only\">&#8220;What is a Licence Agreement in England?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13349,"featured_media":3175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"874,1362,171926,176396,2615,172850","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,962,969,970],"class_list":["post-176630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-intellectual-proeprty","tag-intellectual-property-infringement","tag-intellectual-property-rights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a licence agreement in England? | LegalVision UK<\/title>\n<meta name=\"description\" content=\"As a business owner, you may have intellectual property you wish to licence to a third party. 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