{"id":175883,"date":"2022-09-16T00:21:54","date_gmt":"2022-09-15T23:21:54","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=175883"},"modified":"2022-09-21T04:26:57","modified_gmt":"2022-09-21T03:26:57","slug":"trade-mark-a-logo","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/intellectual-property\/trade-mark-a-logo\/","title":{"rendered":"Do Businesses Need to Trade Mark a Logo in England?"},"content":{"rendered":"\n<p>Businesses in England often use logos to identify and promote their products and services. Suppose you have a business in England and are currently using a logo. In that case, you may wonder whether you need to register it with the <a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\">Intellectual Property Office<\/a> (IPO) as a trade mark or otherwise maintain it as an unregistered trade mark. In this article, we will explore why you should trade mark a logo for your business in England.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do I Have to Trade Mark My Logo?&nbsp;<\/h2>\n\n\n\n<p>In England, registering your logo will help to increase protection over your business\u2019 identity and consumer trust. Additionally, you may even wish to expand into other jurisdictions in the future. Trade mark registration lasts for ten years before requiring renewal. It is a cost and time-effective mechanism for protecting your business. So, you should seriously consider it if your logo is an integral part of your brand. <\/p>\n\n\n\n<p>Some examples of protected logos include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nike&#8217;s tick;<\/li><li>McDonald\u2019s logo;<\/li><li>Apple&#8217;s logo; and\u00a0<\/li><li>Amazon&#8217;s logo.<\/li><\/ul>\n\n\n\n<p>&nbsp;These logos are all critical in identifying each brand.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Registered and Unregistered Trade Marks&nbsp;<\/h2>\n\n\n\n<p>There is no legal requirement to register your trade mark in England. Therefore, you can use an unregistered trade mark. If you wish to register your trade mark, you will need to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/legalvision.com.au\/considerations-before-undertaking-ipo-process\/\">apply to the IPO<\/a>;<\/li><li>meet specific requirements; and&nbsp;<\/li><li>pay the appropriate fee.&nbsp;<\/li><\/ul>\n\n\n\n<p>Further, registration provides you with exclusivity over the usage of your trade mark and complicates the process of challenging a competitor for infringing your rights.\u00a0<\/p>\n\n\n\n<p>In contrast, unregistered trade marks are not registered with the IPO. <\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>You can still challenge a competitor for using your unregistered logo without consent, although the process is more difficult as you will need to prove the trade mark is yours. You can do this through the process of \u2018passing off\u2019.<\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar 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Typically, this fee is \u00a3170 at a minimum.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>You have the choice to protect your trade mark across various industries. Therefore, depending on how many areas you wish to protect your trade mark, it may cost more.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Trade Mark Symbols&nbsp;<\/h2>\n\n\n\n<p>You are not required to use symbols next to your trade mark. However, by doing so, you are showing others that you are claiming ownership over your logo. If you are using an unregistered trade mark, it is advisable to put the \u2018\u2122\u2019 symbol to highlight to other businesses that you are willing to enforce your rights over this logo.&nbsp;<\/p>\n\n\n\n<p>This is an essential step for unregistered marks, as you must prove your ownership if you wish to challenge a competitor for infringing your rights. In contrast, if you register your logo, you can use the \u00ae symbol next. The \u00ae symbol is reserved for registered trade marks. Therefore, using it shows competitors that you have registered your trade mark and have exclusive rights over its usage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Trade Marking Your Logo\u00a0<\/h2>\n\n\n\n<p>Trade marks, particularly logos, are handy tools for your business. A logo is an identifier of your business or brand. It would help to protect it so consumers can easily recognise your business. Other <a href=\"https:\/\/legalvision.com.au\/registering-logo-trade-mark\/\">valuable benefits for your logo<\/a> are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>advertising;<\/li><li>marketing materials;<\/li><li>building trust among consumers for your products or services;<\/li><li>growing your business to include new products or services; and<\/li><li>expanding your business into different jurisdictions.<\/li><\/ul>\n\n\n\n<p>To ensure you provide your business with adequate protection, it is advisable to trade mark your logo. If you do not protect it, a competitor could design something highly similar or identical and use it themselves. This can significantly impact your business&#8217;s reputation, and you may have to change your logo entirely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways&nbsp;<\/h2>\n\n\n\n<p>In England, it is not a legal requirement to trade mark any symbol or logo. However, it is highly advisable, mainly if your logo is a significant part of your product or service\u2019s marketing strategy. Logos build consumer trust and enable your business to be easily recognisable among competitors. They are a part of your business that will likely require protection, so you can challenge anyone who infringes your rights.<\/p>\n\n\n\n<p>Therefore, registering your trade mark with the IPO offers strong protection if anyone infringes your IP rights. Although, you must meet specific requirements to obtain registration, namely that your mark must be distinctive and unique in your areas of industry. You will also have to pay a fee for your application.&nbsp;<\/p>\n\n\n\n<p>If you need help or advice around registering a trade mark, our experienced <a href=\"https:\/\/legalvision.co.uk\/intellectual-property-lawyers-lp\/\">intellectual property lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or visit our <a href=\"https:\/\/legalvision.co.uk\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions&nbsp;<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1663283644368\"><strong class=\"schema-faq-question\"><strong>Is it essential to trade mark my logo?<\/strong><\/strong> <p class=\"schema-faq-answer\">Trade marks are a type of intellectual property protection and are not just reserved for logos. Therefore, logos do not have to be trade marked. However, if you have a growing business or brand to protect against competitors, you should do so.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1663283652602\"><strong class=\"schema-faq-question\"><strong>How much does it cost to trade mark a logo?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">In England, it costs a minimum of \u00a3170 to register your trade mark with the Intellectual Property Office. Although, if you want to protect your mark across multiple industries, it will cost an additional \u00a350 for each class.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"488c9024c8\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/175883\" \/>            <input value=\"https:\/\/legalvision.co.uk\/intellectual-property\/trade-mark-a-logo\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Do Businesses Need to Trade Mark a Logo in England?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Businesses in England often use logos to identify and promote their products and services. Suppose you have a business in England and are currently using a logo. In that case, you may wonder whether you need to register it with the Intellectual Property Office (IPO) as a trade mark or otherwise maintain it as an<a href=\"https:\/\/legalvision.co.uk\/intellectual-property\/trade-mark-a-logo\/\">Continue reading <span class=\"sr-only\">&#8220;Do Businesses Need to Trade Mark a Logo in England?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13353,"featured_media":3188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1737,171802,174737,174585,171862,174147","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[38],"tags":[20,21,197,208,1019],"class_list":["post-175883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-medium-business","tag-ipo","tag-trade-mark","tag-logo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do Businesses Need to Trade Mark a Logo? 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