If your business engages an influencer to market your product or brand, you must have an agreement with the necessary terms. The past few years have seen the rise of influencers as a marketing medium. While some business owners embrace influencer marketing, others are less clear about their benefits. <\/p>\n\n\n\n
This article will outline the pros and cons of engaging with influencer marketing and explore key terms within influencer agreements, so your company can determine whether influencer marketing suits your business.<\/p>\n\n\n\n
Put simply, an influencer has a large social media following and can post positive comments about products and services. By engaging them, your business will obtain the attention of the influencer’s online followers. While most influencers carry out paid advertisements on Instagram, this practice is also prevalent across other forms of social media. This includes Twitter, Facebook and YouTube.<\/p>\n\n\n\n
The Advertising Standards Authority (ASA) outline the rules for influencer marketing, which include:<\/p>\n \n
However, aside from clarifying that the post is an advertisement (and not a standard social media post), the rules are relatively similar to other forms of marketing.<\/p>\n\n\n\n\n\n Continue reading this article below the form\n <\/i>\n<\/a>\n