{"id":1737,"date":"2022-01-13T04:22:48","date_gmt":"2022-01-13T04:22:48","guid":{"rendered":"https:\/\/uk.legalvision.com.au\/?p=1737"},"modified":"2026-09-16T05:54:32","modified_gmt":"2026-09-16T04:54:32","slug":"how-to-sell-your-company","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/business-sale-purchase\/how-to-sell-your-company\/","title":{"rendered":"How to Sell Your Company"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Selling the company you built is usually a once-in-a-lifetime transaction, and most owners approach it in the wrong order. They find a buyer, agree on a price, and only then discover that the structure the buyer wants costs them several hundred thousand pounds more than the one they assumed. Two decisions shape everything else. The first is whether you sell your shares or the company sells its assets, which determines your tax, what liabilities go with the business, and whether your employees transfer automatically. The second is how ready your paperwork is when due diligence starts, because every gap a buyer finds becomes either a delay or a discount. This article sets out the key steps in selling your company, covering your objectives, the choice between a share sale and an asset sale, preparing the business, assembling your advisers, due diligence and tax.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set Your Objectives and Expectations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Firstly, you should set out your <a href=\"https:\/\/legalvision.co.uk\/sale-purchase\/selling-uk-business\/\">objectives and expectations<\/a>. Knowing why you are selling your business is essential, as a potential buyer is likely to want to know the reason when they first start discussions on the sale.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>For example, suppose you want to sell your company because of financial difficulties. In that case, the potential buyer will likely want to see financial statements early in the negotiations.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, suppose you are selling your business because you think it is the right time to implement an exit strategy and make a profit. In that case, financial statements will still be relevant to potential buyers as it will influence your business valuation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set Your Method for Selling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are usually two ways of <a href=\"https:\/\/legalvision.co.uk\/corporations\/selling-your-business\/\">conducting a business sale<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first way is through a share sale. This is where you offer your shares to a buyer. The buyer acquires the shares and takes control of the company. This includes the company\u2019s assets and liabilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second way is through an asset sale, where you offer the company\u2019s assets to a potential buyer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your business valuation will reflect your assets minus your liabilities. Your business assets will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>intellectual property;<\/li>\n\n\n\n<li>physical property;<\/li>\n\n\n\n<li>stock;<\/li>\n\n\n\n<li>leases; and<\/li>\n\n\n\n<li>goodwill.<\/li>\n<\/ul>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>Goodwill is the image associated with your brand. In other words, goodwill is the way that people view your business. A good reputation can be highly valuable, so you must take this into account during a business sale.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Prepare Your Business for Sale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before taking your business to market, it is important to ensure that it is presented in the best possible light. Buyers are generally attracted to businesses with organised financial records, documented operating procedures, and stable customer relationships. Consider reviewing your existing contracts with suppliers, customers, and employees to ensure they are current and transferable where appropriate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also identify and resolve any outstanding legal disputes or compliance issues before negotiations begin, as these can reduce buyer confidence or delay the transaction. Taking the time to prepare your business thoroughly can strengthen your negotiating position, increase buyer interest, and contribute to a smoother sale process.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"mt-10 block rounded-t-xl bg-gray-800 p-4 text-center text-xl font-bold text-white no-underline\">\n    Continue reading this article below the form\n    <i class=\"fa-regular fa-arrow-down text-xl\"><\/i>\n<\/a>\n<div class=\"test mb-10 rounded-b-xl bg-gray-100 px-6 pt-10 pb-12 text-center sm:px-12\">\n    <div class=\"text-orange mb-8 text-2xl font-bold\">\n        Need legal advice?\n        <br>\n        <span class=\"not-prose text-lg\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 196 8584<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you on the same business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex 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This can help you create a solid corporate structure for your business, with a sound deal structure, accurate financial records, and appropriate legal documents (such as non-disclosure agreements).&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--star\">\n    <p>Having a team of experts will give you the best chance of getting the best price for your company\u2019s sale, and it will also help you avoid any potential legal problems through skilled document drafting.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You may also need to hire the services of a broker. Although a broker will usually expect a fee from the proceeds of the business sale, they are highly useful as they can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>help you save time;&nbsp;<\/li>\n\n\n\n<li>get a higher price for your business;<\/li>\n\n\n\n<li>deal with the negotiation for you; and&nbsp;<\/li>\n\n\n\n<li>find potential buyers through their knowledge of the specific market.<\/li>\n<\/ul>\n\n\n    <div class=\"my-7 flex flex-col items-start gap-10 border-y-2 border-gray-100 py-7 sm:flex-row lg:my-10 lg:py-10\">\n                    <img decoding=\"async\" class=\"mx-auto my-0! w-52 rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/07\/29111638\/due-diligence-uk-560x792-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Due Diligence Guide For Purchasing a UK Business<\/div>\n            <div class=\"body-text\">\n                <p>Considering purchasing a UK business? Download this free guide for practical tips on conducting due diligence and reducing risks.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/due-diligence-guide-uk-business-purchase.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Prepare for Due Diligence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Due diligence is one stage in a business sale process. In this stage, both parties undertake detailed research about the other. The potential buyer can research everything they need to know about your business before setting out an offer, and you can research the buyer to know that they are the right buyer for you (for example, that they will be able to make payments on time).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the due diligence process, you will want to guarantee that you have certain documents ready to be handed over to the potential buyer. These documents may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/legalvision.co.uk\/employment\/employment-contracts\/\">employment contracts<\/a>;<\/li>\n\n\n\n<li>a detailed summary of all of your shareholders;<\/li>\n\n\n\n<li>all of the properties and assets that will be included as part of the sale;<\/li>\n\n\n\n<li>tax returns;<\/li>\n\n\n\n<li>financial statements and financial records; and<\/li>\n\n\n\n<li>statutory registers, e.g., your registration with Companies House.<\/li>\n<\/ul>\n\n\n\n<div  class=\"lawyer-quote my-8 rounded-2xl bg-gray-50 p-4\">\n    <blockquote class=\"not-prose m-0! flex-1 text-center sm:text-left\">\n        <p class=\"mt-0! text-lg italic\">&ldquo;Owners come to me with a price agreed and a structure already conceded. By then the tax outcome is largely fixed, and it is usually the biggest number in the deal. Decide whether you are selling shares or assets before you shake hands, not after.&rdquo;<\/p>\n    <\/blockquote>\n    <figure class=\"mt-4 mb-0 flex flex-row items-center justify-end gap-6\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2024\/07\/25094355\/Tom-4593-scaled-e1753433067527-300x300.jpg\" class=\"flex-none w-12 h-12 rounded-full object-cover mx-auto sm:mx-0 wp-post-image\" alt=\"Tom Khalid\" srcset=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2024\/07\/25094355\/Tom-4593-scaled-e1753433067527-300x300.jpg 300w, https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2024\/07\/25094355\/Tom-4593-scaled-e1753433067527-1024x1024.jpg 1024w, https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2024\/07\/25094355\/Tom-4593-scaled-e1753433067527-150x150.jpg 150w, https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2024\/07\/25094355\/Tom-4593-scaled-e1753433067527-768x768.jpg 768w, https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2024\/07\/25094355\/Tom-4593-scaled-e1753433067527-1536x1536.jpg 1536w, https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2024\/07\/25094355\/Tom-4593-scaled-e1753433067527-400x400.jpg 400w, https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2024\/07\/25094355\/Tom-4593-scaled-e1753433067527-600x600.jpg 600w, https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2024\/07\/25094355\/Tom-4593-scaled-e1753433067527.jpg 1707w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>        <figcaption class=\"mt-0 text-gray-800 not-italic\">\n            <span class=\"block font-bold\">Tom Khalid<\/span>\n                            <span class=\"block font-light\">Solicitor, LegalVision<\/span>\n                    <\/figcaption>\n    <\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why the Structure You Choose Changes Your Tax Bill<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Share sales and asset sales produce very different tax outcomes for a seller, and the gap is usually the largest single number in the deal. On a share sale, you dispose of your shares personally and pay capital gains tax on the gain. Business Asset Disposal Relief can reduce the rate on qualifying gains up to a \u00a31 million lifetime limit, and that rate rose to 14 per cent for 2025 to 2026 and rises again to 18 per cent from 6 April 2026. Gains above the limit attract the main rate, which is 24 per cent for higher rate taxpayers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An asset sale works differently and usually costs more. The company sells the assets and pays corporation tax on the gain at up to 25 per cent, and you then pay tax again when you extract what remains, whether as a dividend, a salary or a liquidation distribution. Buyers often prefer an asset sale for exactly the reasons that make it expensive for you. Take tax advice before you agree a structure, not after. Our guide on <a href=\"https:\/\/legalvision.co.uk\/business-sale-purchase\/share-sale-vs-asset-sale\/\">share sale versus asset sale<\/a> sets out the other differences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you are selling your business, you will want first to make sure that you know why you are selling your business. This will help set expectations. You will then decide whether it is best to sell your business through an asset sale or a share sale. This will inform your asking price and deal structure, and you should also seek professional advice before drafting any documents yourself. Finally, you want to make sure that you are aware of any tax obligations that you have due to your sale, such as having to pay capital gains tax.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help with selling your business, LegalVision provides ongoing legal support for all businesses through our fixed-fee legal membership. Our experienced <a href=\"https:\/\/legalvision.co.uk\/business-sale-purchase-lawyers-lp\">business sale and purchase lawyers<\/a> help businesses manage contracts, employment law, disputes, intellectual property, and more, with unlimited access to specialist lawyers for a fixed monthly fee.&nbsp;To learn more about LegalVision\u2019s legal membership, call <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or&nbsp;<a href=\"https:\/\/legalvision.co.uk\/membership\/\" target=\"_blank\" rel=\"noopener\">visit our membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1789534309906\"><h3 class=\"schema-faq-question\">When should I sell my company?<\/h3> <p class=\"schema-faq-answer\">Ultimately, this is down to your business strategy. If you think it is the right time to sell to make a profit, or if you want to cut your losses, then selling your company might be a good idea.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789534325993\"><h3 class=\"schema-faq-question\">What is a share sale?<\/h3> <p class=\"schema-faq-answer\">A share sale is when you sell your shares in the company to a buyer, as opposed to picking and choosing certain assets in the company to sell.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789534331344\"><h3 class=\"schema-faq-question\">How long does it take to sell a business?<\/h3> <p class=\"schema-faq-answer\">The timeframe for selling a business depends on factors such as the size of the business, market conditions, the complexity of the transaction, and how quickly due diligence can be completed. While some smaller businesses may sell within a few months, more complex transactions can take significantly longer. Preparing your documentation in advance can help reduce delays.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789534336044\"><h3 class=\"schema-faq-question\">Should I require a confidentiality agreement before sharing business information?<\/h3> <p class=\"schema-faq-answer\">Yes. Before providing sensitive financial, operational, or commercial information to a prospective buyer, it is generally advisable to have them sign a Non-Disclosure Agreement (NDA). An NDA helps protect your trade secrets, customer information, and other confidential business data if the sale does not proceed.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selling the company you built is usually a once-in-a-lifetime transaction, and most owners approach it in the wrong order. They find a buyer, agree on a price, and only then discover that the structure the buyer wants costs them several hundred thousand pounds more than the one they assumed. Two decisions shape everything else. The<a href=\"https:\/\/legalvision.co.uk\/business-sale-purchase\/how-to-sell-your-company\/\">Continue reading <span class=\"sr-only\">&#8220;How to Sell Your Company&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13522,"featured_media":3084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[29],"tags":[20,103,167,168],"class_list":["post-1737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-sale-purchase","tag-small-business","tag-business-owner","tag-selling-a-business","tag-due-diligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Sell Your Company | LegalVision UK<\/title>\n<meta name=\"description\" content=\"Are you a small business owner looking to sell your company? 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This article highlights the key steps you will need to take.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legalvision.co.uk\/business-sale-purchase\/how-to-sell-your-company\/\" \/>\n<meta property=\"og:site_name\" content=\"LegalVision UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LegalVision\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-13T04:22:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T04:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/05\/24121341\/business-image-052224.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1061\" \/>\n\t<meta property=\"og:image:height\" content=\"746\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Khalid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:site\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Khalid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/business-sale-purchase\\\/how-to-sell-your-company\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/business-sale-purchase\\\/how-to-sell-your-company\\\/\"},\"author\":{\"name\":\"Tom Khalid\",\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/#\\\/schema\\\/person\\\/332997a5c4d417d6c77f819e0d496113\"},\"headline\":\"How to Sell Your Company\",\"datePublished\":\"2022-01-13T04:22:48+00:00\",\"dateModified\":\"2026-09-16T04:54:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/business-sale-purchase\\\/how-to-sell-your-company\\\/\"},\"wordCount\":1263,\"image\":{\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/business-sale-purchase\\\/how-to-sell-your-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/05\\\/24121341\\\/business-image-052224.jpg\",\"keywords\":[\"small business\",\"business owner\",\"selling a business\",\"due diligence\"],\"articleSection\":[\"Business Sale and Purchase Articles\"],\"inLanguage\":\"en-GB\",\"publisher\":{\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/#organization\"}},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/business-sale-purchase\\\/how-to-sell-your-company\\\/\",\"url\":\"https:\\\/\\\/legalvision.co.uk\\\/business-sale-purchase\\\/how-to-sell-your-company\\\/\",\"name\":\"How to Sell Your Company | LegalVision UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/business-sale-purchase\\\/how-to-sell-your-company\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/business-sale-purchase\\\/how-to-sell-your-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/05\\\/24121341\\\/business-image-052224.jpg\",\"datePublished\":\"2022-01-13T04:22:48+00:00\",\"dateModified\":\"2026-09-16T04:54:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/legalvision.co.uk\\\/#\\\/schema\\\/person\\\/332997a5c4d417d6c77f819e0d496113\"},\"description\":\"Are you a small business owner looking to sell your company? 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