{"id":173398,"date":"2022-08-03T11:22:53","date_gmt":"2022-08-03T10:22:53","guid":{"rendered":"https:\/\/legalvision.co.uk\/?p=173398"},"modified":"2026-05-17T23:37:14","modified_gmt":"2026-05-17T22:37:14","slug":"marketplace-terms-conditions","status":"publish","type":"post","link":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/marketplace-terms-conditions\/","title":{"rendered":"What Terms Should I Include in My Marketplace Terms and Conditions in England?"},"content":{"rendered":"\n<p>Online marketplace terms and conditions set the legal rules governing how buyers and sellers use your platform. As the marketplace host, this document protects your business by allocating liability to sellers, not to you. This article will explore the requirements of marketplace terms and conditions, so you can determine what you must include in your document.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Marketplace Terms and Conditions Document?<\/h2>\n\n\n\n<p>A marketplace vendor agreement aims to outline the rules that apply to sellers to protect buyers. Your business will want to <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/terms-conditions-customer-service\/\">keep site users happy<\/a> to ensure high traffic to the site and encourage repeat customers. Furthermore, you should also avoid unnecessary legal risk or liability by limiting users to only using your website for lawful purposes.<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <!-- wp:paragraph -->\n<p>This document will usually confirm rules regarding:<\/p>\n<!-- \/wp:paragraph --> <!-- wp:list -->\n<ul>\n<li>chargeable fixed fees;<\/li>\n<li>fees payable as commission;<\/li>\n<li>rules for listings such as banning obscene, foul language;<\/li>\n<li>a complaints system to tackle alleged non-delivery or items <a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/returns-policy\/\">not being fit for purpose<\/a>; and<\/li>\n<li>a confirmation that your company as the website owner is not responsible for the errors or negligence of any seller.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<\/div>\n\n\n\n<p>Regardless of form, a <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/sign-customer-terms-conditions-document\/\">terms and conditions document<\/a> aims to confirm the legal position between the business hosting the website and the marketplace users. They also provide that continued marketplace use will constitute the purchasers and sellers agreeing to the <a href=\"https:\/\/legalvision.co.uk\/commercial-contracts\/terms-and-conditions\/\">terms and conditions<\/a>.<\/p>\n\n\n\n<p>Lengthier versions may also include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clarification that it is the user&#8217;s responsibility to ensure that access to the website is legal in their country;<\/li>\n\n\n\n<li>circumstances the website will ban the user; and&nbsp;<\/li>\n\n\n\n<li>users who send offensive or abusive messages or regularly break the terms and conditions face suspension or account deletion.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are These Types of Documents Useful?<\/h2>\n\n\n\n<p><a href=\"https:\/\/legalvision.co.uk\/business-structures\/structure-online-business\/\">Online marketplaces<\/a> are similar to physical marketplaces. Customers do not do business directly with the property owner (or the company hosting the website). Instead, they carry out business with the seller utilising that marketplace. Therefore, it is helpful for your marketplace terms and conditions document to have wording that places all liability on the seller using the website (or app), not on your company.<\/p>\n\n\n\n<p>Furthermore, you should also set out the risks the buyer accepts. Once again, these are not the responsibility of the hosting marketplace. In summary, the website host wants to clarify that they simply provide the website, not any binding rights regarding the quality or delivery of purchased goods. This is similar to a mobile phone manufacturer not being responsible for the content of calls made on their handsets. While they provide the technology, they do not influence how their users use the phones.<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/4\/2022\/07\/29111635\/start-online-business-uk-560x792-1.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">How to Start an Online Business in the UK<\/div>\n            <div class=\"body-text\">\n                <p>Starting an online business in the UK is complex. This free guide helps you navigate the legal steps with confidence.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.uk\/uk-online-business-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+448081968584\" class=\"not-prose\">0808 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework lawyer-form_wrapper gplaceholder_wrapper form-with-labels-no-asterisks_wrapper has-new-validation-error-styling_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_2453' style='display:none'><div id='gf_2453' class='gform_anchor' 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In this way, they will enforce them within a dispute as long as the document is:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reasonable;<\/li>\n\n\n\n<li>clear;<\/li>\n\n\n\n<li>precise; and<\/li>\n\n\n\n<li>the user agrees to them.<\/li>\n<\/ul>\n\n\n\n<p>The requirement of the user&#8217;s agreement explains why most online marketplaces state that continued website use constitutes acceptance of the terms and conditions. You do not want to irritate customers by having a pop-up window asking for consent to the T&amp;Cs every time someone enters. By including a term that website use establishes acceptance of its T&amp;Cs, your business can avoid this issue. Similarly, the issue of whether the document is reasonable can be contentious. Generally, if the wording is clear and does not contain unfair or absurd rules, it will likely be reasonable.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p dir=\"auto\"><strong>Key Statistics<\/strong><\/p>\n<ol dir=\"auto\">\n<li><strong>\u00a31.7 billion<\/strong>: UK online marketplaces faced \u00a31.7 billion in disputes and claims in 2024, largely due to unclear terms on seller liability and dispute resolution.<\/li>\n<li><strong>63%<\/strong>: 63% of UK marketplace operators reported reduced legal challenges after implementing ICO-compliant data sharing clauses in their T&amp;Cs.<\/li>\n<li><strong>71%<\/strong>: 71% of successful UK marketplaces in 2024 included explicit CMA-aligned pricing and consumer rights disclosures, minimising regulatory scrutiny.<\/li>\n<\/ol>\n<p dir=\"auto\"><strong>Sources<\/strong><\/p>\n<ol dir=\"auto\">\n<li>Office for Product Safety &amp; Standards (2024)<\/li>\n<li>Information Commissioner\u2019s Office (2025)<\/li>\n<li>British Retail Consortium (2025)<\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>To summarise, marketplace terms and conditions documents aim to provide website or app users with information about their legal rights whilst using the company&#8217;s online services.&nbsp; Your company benefits from the document by setting clear rules you can refer to in any future legal dispute. The document essentially acts as a user rulebook whilst using your website (or app). Because of the need to tailor the document to meet the needs of your website, it is worth considering professional drafting of the document for your online services.<\/p>\n\n\n\n<p>LegalVision provides ongoing legal support for businesses through our fixed-fee legal membership. Our experienced <strong><a href=\"https:\/\/legalvision.co.uk\/ecommerce-lawyers-lp\/\">e-commerce lawyers<\/a><\/strong> help businesses manage contracts, employment law, disputes, intellectual property, and more, with unlimited access to specialist lawyers for a fixed monthly fee. To learn more about LegalVision\u2019s legal membership, call <a href=\"tel:+448081968584\" class=\"AVANSERnumber dynamic-number\">0808 196 8584<\/a> or <a href=\"https:\/\/legalvision.co.uk\/membership\/\" target=\"_blank\" rel=\"noreferrer noopener\">visit our membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1659520715069\"><h3 class=\"schema-faq-question\">Does my company\u2019s website have to use a marketplace terms and conditions document?<\/h3> <p class=\"schema-faq-answer\">No. However, for the above reasons, having this document is highly recommended and can be helpful in future court action relating to your website (or app).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1659520736932\"><h3 class=\"schema-faq-question\">Can a court refuse to enforce the wording of a marketplace terms and conditions document?<\/h3> <p class=\"schema-faq-answer\">Yes. However, judges only tend to avoid enforcement of intentionally misleading wording or seeking to take unfair advantage of the user.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779057245113\"><h3 class=\"schema-faq-question\">Who bears liability for product quality or non-delivery in an online marketplace?<\/h3> <p class=\"schema-faq-answer\">The seller bears liability, not the marketplace host. Your terms and conditions should include wording that places all liability on the seller using the platform, making clear that you simply provide the website and are not responsible for the quality or delivery of goods sold through it.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779057257579\"><h3 class=\"schema-faq-question\">Do marketplace terms and conditions need user agreement to be legally enforceable?<\/h3> <p class=\"schema-faq-answer\">Yes, courts require that users agree to the terms for them to be enforceable. Most marketplaces address this by stating that continued use of the website constitutes acceptance of the terms and conditions, removing the need for a pop-up consent window on every visit.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online marketplace terms and conditions set the legal rules governing how buyers and sellers use your platform. As the marketplace host, this document protects your business by allocating liability to sellers, not to you. This article will explore the requirements of marketplace terms and conditions, so you can determine what you must include in your<a href=\"https:\/\/legalvision.co.uk\/ecommerce-online-business\/marketplace-terms-conditions\/\">Continue reading <span class=\"sr-only\">&#8220;What Terms Should I Include in My Marketplace Terms and Conditions in England?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13461,"featured_media":3219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2247,3682,1954,171768,172535,2144","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[34],"tags":[20,21,54,379],"class_list":["post-173398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-online-business","tag-small-business","tag-medium-business","tag-online-business","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is 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Fraud When Setting Up Your UK eCommerce Website"},{"@type":"BreadcrumbList","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/marketplace-terms-conditions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/legalvision.co.uk\/"},{"@type":"ListItem","position":2,"name":"Ecommerce and Online Business Articles","item":"https:\/\/legalvision.co.uk\/category\/ecommerce-online-business\/"},{"@type":"ListItem","position":3,"name":"What Terms Should I Include in My Marketplace Terms and Conditions in England?"}]},{"@type":"WebSite","@id":"https:\/\/legalvision.co.uk\/#website","url":"https:\/\/legalvision.co.uk\/","name":"LegalVision UK","description":"LegalVision is a commercial law firm in the UK with a commitment to 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He has completed a Law Degree, the Legal Practice Course and a Masters in Sports Law, specialising in Football Law.","url":"https:\/\/legalvision.co.uk\/author\/kieranram\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/marketplace-terms-conditions\/#faq-question-1659520715069","name":"Does my company\u2019s website have to use a marketplace terms and conditions document?","acceptedAnswer":{"@type":"Answer","text":"No. However, for the above reasons, having this document is highly recommended and can be helpful in future court action relating to your website (or app).","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/marketplace-terms-conditions\/#faq-question-1659520736932","name":"Can a court refuse to enforce the wording of a marketplace terms and conditions document?","acceptedAnswer":{"@type":"Answer","text":"Yes. However, judges only tend to avoid enforcement of intentionally misleading wording or seeking to take unfair advantage of the user.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/marketplace-terms-conditions\/#faq-question-1779057245113","name":"Who bears liability for product quality or non-delivery in an online marketplace?","acceptedAnswer":{"@type":"Answer","text":"The seller bears liability, not the marketplace host. Your terms and conditions should include wording that places all liability on the seller using the platform, making clear that you simply provide the website and are not responsible for the quality or delivery of goods sold through it.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https:\/\/legalvision.co.uk\/ecommerce-online-business\/marketplace-terms-conditions\/#faq-question-1779057257579","name":"Do marketplace terms and conditions need user agreement to be legally enforceable?","acceptedAnswer":{"@type":"Answer","text":"Yes, courts require that users agree to the terms for them to be enforceable. Most marketplaces address this by stating that continued use of the website constitutes acceptance of the terms and conditions, removing the need for a pop-up consent window on every visit.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/173398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/users\/13461"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/comments?post=173398"}],"version-history":[{"count":20,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/173398\/revisions"}],"predecessor-version":[{"id":197751,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/posts\/173398\/revisions\/197751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media\/3219"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/media?parent=173398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/categories?post=173398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.uk\/api\/wp\/v2\/tags?post=173398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}